RXBAR AND MATT JAMES SERVE UP YOUR DOSE OF NO B.S. MOTIVATION WITH AR-SCANNABLE PACKAGING
RXBAR, in collaboration with Matt James, has launched an innovative augmented reality (AR) experience called the No B.S. Motivator. This new feature transforms RXBAR packaging into interactive motivational tools, accessible until October 18, 2024. By scanning select RXBAR flavors with a smartphone, users can access 3D hologram messages from Matt James, offering training tips and motivational content.
The AR experience aims to inspire consumers to embrace a 'No B.S.' mentality and overcome wellness challenges. Available flavors include Chocolate Sea Salt, Blueberry, Strawberry, Peanut Butter, Chocolate Coconut, Pumpkin Spice, and all RXBAR Nut Butter and Oat varieties. This initiative combines RXBAR's commitment to simple ingredients with cutting-edge technology to provide added value to customers.
RXBAR, in collaborazione con Matt James, ha lanciato un'innovativa esperienza di realtà aumentata (AR) chiamata No B.S. Motivator. Questa nuova funzionalità trasforma il packaging di RXBAR in strumenti motivazionali interattivi, accessibili fino al 18 ottobre 2024. Scansionando alcuni gusti selezionati di RXBAR con uno smartphone, gli utenti possono accedere a messaggi olografici 3D da Matt James, che offrono suggerimenti per l'allenamento e contenuti motivazionali.
L'esperienza AR ha l'obiettivo di ispirare i consumatori ad adottare una mentalità 'No B.S.' e a superare le sfide legate al benessere. I gusti disponibili includono cioccolato e sale marino, mirtillo, fragola, burro di arachidi, cioccolato e cocco, spezia di zucca, e tutte le varietà di RXBAR Nut Butter e Oat. Questa iniziativa combina l'impegno di RXBAR per ingredienti semplici con tecnologie all'avanguardia per fornire un valore aggiunto ai clienti.
RXBAR, en colaboración con Matt James, ha lanzado una innovadora experiencia de realidad aumentada (AR) llamada No B.S. Motivator. Esta nueva función transforma el empaque de RXBAR en herramientas motivacionales interactivas, accesibles hasta el 18 de octubre de 2024. Al escanear ciertos sabores de RXBAR con un teléfono inteligente, los usuarios pueden acceder a mensajes holográficos 3D de Matt James, que ofrecen consejos de entrenamiento y contenido motivacional.
La experiencia de AR tiene como objetivo inspirar a los consumidores a adoptar una mentalidad 'No B.S.' y superar los desafíos de bienestar. Los sabores disponibles incluyen sal marina con chocolate, arándano, fresa, mantequilla de maní, chocolate y coco, especia de calabaza, y todas las variedades de RXBAR Nut Butter y Oat. Esta iniciativa combina el compromiso de RXBAR con ingredientes simples y tecnología de vanguardia para proporcionar un valor añadido a los clientes.
RXBAR는 Matt James와 협력하여 No B.S. Motivator라는 혁신적인 증강 현실(AR) 경험을 출시했습니다. 이 새로운 기능은 RXBAR 포장을 대화형 동기 부여 도구로 변환하며, 2024년 10월 18일까지 액세스할 수 있습니다. 스마트폰으로 특정 RXBAR 맛을 스캔하면 사용자는 Matt James의 3D 홀로그램 메시지에 접근할 수 있으며, 훈련 팁과 동기 부여 콘텐츠를 제공합니다.
이 AR 경험은 소비자들이 'No B.S.' 사고방식을 수용하고 웰빙 문제를 극복하도록 영감을 주고자 합니다. 사용 가능한 맛으로는 초콜릿 바다 소금, 블루베리, 딸기, 땅콩 버터, 초콜릿 코코넛, 호박 양념 및 모든 RXBAR 너트 버터 및 귀리 종류가 포함됩니다. 이 이니셔티브는 RXBAR의 간단한 재료에 대한 헌신과 최첨단 기술을 결합하여 고객에게 부가 가치를 제공합니다.
RXBAR, en collaboration avec Matt James, a lancé une expérience de réalité augmentée (AR) innovante appelée No B.S. Motivator. Cette nouvelle fonctionnalité transforme l'emballage RXBAR en outils de motivation interactifs, accessibles jusqu'au 18 octobre 2024. En scannant certains parfums de RXBAR avec un smartphone, les utilisateurs peuvent accéder à des messages holographiques 3D de Matt James, offrant des conseils d'entraînement et du contenu motivant.
L'expérience AR vise à inspirer les consommateurs à adopter une mentalité 'No B.S.' et à surmonter les défis de bien-être. Les parfums disponibles incluent Chocolat et Fleur de Sel, Myrtille, Fraise, Beurre de Cacahuète, Chocolat Coco, Épices de Citrouille, et toutes les variétés de RXBAR Nut Butter et Avoine. Cette initiative allie l'engagement de RXBAR pour des ingrédients simples avec une technologie de pointe afin de fournir une valeur ajoutée aux clients.
RXBAR hat in Zusammenarbeit mit Matt James eine innovative Augmented Reality (AR) Erfahrung namens No B.S. Motivator gestartet. Diese neue Funktion verwandelt die Verpackung von RXBAR in interaktive Motivationswerkzeuge, die bis zum 18. Oktober 2024 zugänglich sind. Durch das Scannen ausgewählter RXBAR-Geschmäcker mit einem Smartphone können Nutzer auf 3D-Hologramm-Nachrichten von Matt James zugreifen, die Trainingstipps und motivationalen Content anbieten.
Das AR-Erlebnis soll die Verbraucher inspirieren, eine 'No B.S.'-Einstellung zu übernehmen und Wellness-Herausforderungen zu überwinden. Verfügbare Geschmäcker sind Schokoladen-Meersalz, Heidelbeere, Erdbeere, Erdnussbutter, Schokolade-Kokus, Kürbiskuchen-Gewürz und alle RXBAR Nut Butter und Hafer-Varianten. Diese Initiative verbindet das Engagement von RXBAR für einfache Zutaten mit modernster Technologie, um einen Mehrwert für die Kunden zu schaffen.
- Launch of innovative AR-based motivational tool
- Collaboration with influencer Matt James to enhance brand appeal
- Potential to increase customer engagement and brand loyalty
- Leveraging technology to add value to existing product packaging
- -time availability of the AR feature (until October 18, 2024)
- AR experience to select flavors only
From stretches to training tips, RXBAR packaging now unlocks motivational messages in augmented reality (AR) experience.
Together with multi-marathon runner and former Bachelor, Matt James, RXBAR is introducing the AR tool to help you face the challenges that keep you from achieving your wellness goals with Matt's tested training techniques. From now until October 18, access a series of free motivational messages from Matt as he appears as a mini 3D hologram atop your RXBAR packaging. Visit RXBarNoBSMotivator.com and scan select RXBAR flavors with a smartphone.
"When I teamed up with RXBAR to create the No B.S. Motivator AR experience, I reflected on my go-to strategies for resisting life's B.S. and keeping myself accountable throughout my wellness journey," said Matt James. "We had a lot of fun bringing this experience to life and it is my hope that these personal techniques can inspire others to find confidence, energy, and balance throughout their day."
"An RXBAR protein bar in your pocket or gym bag is the best way to stay fueled to reach your wellness goals without any B.S.," said Eileen Flaherty, Director, Brand Marketing, RXBAR. "Now, for the next month, with new bar scanning technology and help from Matt James, our fans can get an extra boost of motivation and support when they pick up our bars."
Unwrap simple ingredients and unlock RXBAR's No B.S. Motivator experience from now until October 18. Select flavors apply: Chocolate Sea Salt, Blueberry, Strawberry, Peanut Butter, Peanut Butter Chocolate, Chocolate Coconut, Pumpkin Spice and all RXBAR Nut Butter and Oat flavors. Visit RXBarNoBSMotivator.com to learn more and try it out for yourself.
To keep up with what RXBAR has coming next, follow Instagram, TikTok, or visit RXBAR.com.
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