Kellogg Company's Vitamin D Petition Accepted by FDA

Rhea-AI Summary

Kellogg Company has received FDA approval to increase Vitamin D fortification in cereals and allow it in grain-based bars. This initiative aims to combat "hidden hunger" and improve public health, as over 90% of Americans lack sufficient Vitamin D. Kellogg plans to introduce Pure Organic Crackers with a good source of Vitamin D from mushroom powder. The company emphasizes its commitment to enhancing nutrition through its Better Days Promise ESG strategy, aiming to positively impact 3 billion people by 2030.

Positive

• FDA approval for increased Vitamin D fortification in cereals and grain-based bars enhances product offerings.
• Introduction of Pure Organic Crackers containing Vitamin D from mushroom powder diversifies healthy snack options.
• Commitment to address micronutrient deficiencies aligns with consumer health trends and demands.

Negative

• None.

Vitamin D in Kellogg cereals and snacks will positively impact public health

BATTLE CREEK, Mich., Jan. 9, 2023 /PRNewswire/ -- Following a petition from Kellogg Company, the U.S. Food and Drug Administration (FDA) recently announced increases to the fortification levels of Vitamin D allowed within the cereal category and now allows fortification of Vitamin D in grain-based bars.

Kellogg Company is committed to addressing "hidden hunger," or micronutrient deficiencies, through both inherent sources and fortification as part of its Better Days Promise environmental, social and governance (ESG) strategy. Seeing an opportunity to help improve public health through food, Kellogg petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D, a nutrient of concern among Americans.

More than 90% of Americans do not consume enough Vitamin D¹. Recommendation intakes are difficult to achieve through natural food sources like fatty fish, egg yolks and certain mushrooms. About six in 10 consumers (59%) report wanting to add more Vitamin D to their diet².

"Kellogg fortified cereals and milk have long been a delicious and affordable way to get Vitamin D," says Nigel Hughes, Kellogg Company's SVP, Global R&D and Innovation. "Now, everyday foods, like cereal and grain-based bars, can go even further toward helping people access and consume Vitamin D, creating better days for 3 billion people by the end of 2030."

In addition to fortifying foods with Vitamin D, Kellogg is also innovating new foods leveraging inherent sources of the nutrient. Pure Organic Crackers made with Cheese and Veggies will be the first better-for-you cracker to have a good source (10% Daily Value) of Vitamin D from mushroom powder. The crackers will appear on supermarket shelves in January.

Kellogg will continue to utilize ingredients and fortification to provide delicious, affordable and accessible options to help consumers increase Vitamin D in their diet.

To help consumers quickly identify these foods, many of our new foods will include the percent Daily Value on Facts Up Front packaging callouts. All Kellogg foods list the Vitamin D content on the Nutrition Facts Panel.

1. DGA '20-'25
2. Hartman Group Health & Wellness, 2021 Report

About Kellogg Company  

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's^® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/kellogg-companys-vitamin-d-petition-accepted-by-fda-301716245.html

SOURCE Kellogg Company

FAQ

What recent FDA decision affects Kellogg Company (K) regarding Vitamin D?

The FDA approved Kellogg's petition to increase Vitamin D fortification levels in cereals and allow it in grain-based bars.

How is Kellogg Company (K) addressing public health issues?

Kellogg is enhancing its products with Vitamin D to tackle micronutrient deficiencies and improve public health.

What product is Kellogg Company (K) launching with Vitamin D?

Kellogg is launching Pure Organic Crackers with Cheese and Veggies, which contain a good source of Vitamin D.

What is Kellogg's goal for public health by 2030?

Kellogg aims to positively impact 3 billion people through its Better Days Promise ESG strategy by 2030.

Why is Vitamin D fortification important for Kellogg Company (K)?

Vitamin D fortification is crucial as over 90% of Americans do not consume enough of this nutrient.