Kellogg Company 'Goes Purple' As Presenting Sponsor of GLAAD Spirit Day 2020
Kellogg Company has reaffirmed its commitment to equity and inclusion by sponsoring GLAAD's Spirit Day on October 15. The company has donated $75,000 to support this anti-bullying campaign, which advocates for LGBTQ youth. Kellogg brands, including Frosted Flakes, Pringles, and MorningStar Farms, will participate in the day by 'going purple' on social media. Kellogg's Vice President emphasized their support for LGBTQ employees and communities, aiming to foster a culture of inclusion.
- Kellogg donated $75,000 to GLAAD for Spirit Day, reinforcing its brand commitment.
- Participation in Spirit Day aligns with Kellogg's values of diversity and inclusion.
- None.
BATTLE CREEK, Mich., Oct. 15, 2020 /PRNewswire/ -- Kellogg Company continues its longstanding partnership with GLAAD, the world's largest lesbian, gay, bisexual, transgender and queer media advocacy organization, as a presenting sponsor for Spirit Day on October 15. Kellogg has donated
Purple symbolizes "spirit" on the rainbow flag and the day is dedicated to teaching children about inclusion and stopping cyberbullying. To show solidarity and support, iconic brands across all of Kellogg's portfolio, including Kellogg's Frosted Flakes®, Pringles® and MorningStar Farms® will "go purple" on social media across the United States and Canada.
"Kellogg is firmly committed to equity and inclusion in the workplace, marketplace and communities where we work and live," said Priscilla Koranteng, Vice President, Global Talent and Chief Diversity Officer, Kellogg Company. "We stand as allies and support our LGBTQ employees, their families and the entire community. We continually foster inclusion as we welcome everyone to the table."
Each year, Spirit Day draws diverse support and participation from celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks and individuals.
"We are proud to partner with Kellogg's in this unprecedented year to help extend the important message of Spirit Day," said Sarah Kate, President and CEO, GLAAD. "Kellogg and its brands embrace the values of diversity, equality and solidarity — exactly what Spirit Day celebrates."
Kellogg employees worldwide will have conversations that help the company build a culture where all employees are inspired to share their passions, talents and ideas.
For more information about Spirit Day and to take the pledge to stand up against bullying, go to http://glaad.org/spiritday and follow #SpiritDay.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
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SOURCE Kellogg Company
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