Forget the Spoon: New Apple Jacks® Pop-Tarts® Takes Cereal Experience On the Go

Rhea-AI Summary

On February 23, 2023, Kellogg Company announced the launch of its latest product, Apple Jacks® Frosted Apple Cinnamon Flavor Pop-Tarts®, inspired by the iconic cereal. Set to hit the shelves nationwide in March, with full rollout by April, these new pastries feature a combination of cinnamon and sweet apple flavors, presented in an 8-count box at an SRP of $3.84, and a 16-count box exclusively at Walmart for $5.02. The company highlights that over 50% of Apple Jacks households also buy Pop-Tarts, suggesting strong market potential for this mashup flavor. The product adds to Kellogg's innovative portfolio, following the success of previous Pop-Tarts flavors.

Positive

• Introduction of a new flavor, Apple Jacks Frosted Apple Cinnamon, potentially attracting existing fans of both brands.
• Informed marketing approach targeting households that purchase both Pop-Tarts and Apple Jacks, enhancing cross-selling opportunities.
• Launch strategy includes nationwide availability boosting distribution and sales potential.

Negative

• None.

Inspired by the signature apple-cinnamon cereal flavor, this latest Pop-Tarts® innovation will be available on shelves starting this spring.

BATTLE CREEK, Mich., Feb. 23, 2023 /PRNewswire/ -- Known for bringing fun flavors to its iconic toaster pastries, Pop-Tarts® is releasing its newest innovation, Apple Jacks® Frosted Apple Cinnamon Flavor Pop-Tarts.® Perfect any time of day for a crazy good snack or breakfast, this new toaster pastry adds the delicious Apple Jacks® taste to every bite of frosting, filling and golden crust.

Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts perfectly balance the warm cinnamon aroma and sweet apple flavor of the classic cereal to reinforce the apple-cinnalicious experience that has brought joy to breakfast-lovers for generations.

Following the success of Eggo® Frosted Maple Flavor Pop-Tarts® released in 2021, this latest flavor drop continues to demonstrate the brand's ability to push the boundaries of flavor, turning popular brands into beloved toaster pastries.

"We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods," says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. "With over 50 percent of Apple Jacks households also purchasing Pop-Tarts¹, we believe this new flavor will bring families the best of both into one crazy good offering."  

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will begin hitting shelves this March with a full nationwide rollout in April. The flavor will be available in an 8-count box for an SRP of $3.84 and exclusively at Walmart in a 16-count box for an SRP of $5.02. For more information and to stay in-the-know on all things Pop-Tarts, follow Pop-Tarts on TikTok, Instagram, Facebook and Twitter. 

¹ Nielsen

About Kellogg Company 
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's™ Better Days PromiseESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.  

 

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SOURCE Kellogg Company

FAQ

When will Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts be available?

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will start hitting shelves in March 2023, with a full rollout planned for April 2023.

What is the suggested retail price for the new Apple Jacks Pop-Tarts?

The suggested retail price for an 8-count box is $3.84, and for a 16-count box exclusively at Walmart, it's $5.02.

What company is launching the new Apple Jacks Pop-Tarts?

The new Apple Jacks Pop-Tarts are being launched by Kellogg Company (NYSE: K).

What flavor profile do the new Pop-Tarts offer?

The new Apple Jacks Pop-Tarts feature a blend of warm cinnamon and sweet apple flavors.

What previous product did Kellogg launch before the Apple Jacks Pop-Tarts?

The previous product launched by Kellogg was Eggo Frosted Maple Flavor Pop-Tarts in 2021.