CHEEZ-IT® SIGNS FOUR OF THE MOST ABSURDLY CHEEZY COLLEGE FOOTBALL ATHLETES TO WAKE UP "FEELIN' THE CHEEZIEST" VIA THE BRAND'S FIRST-EVER NIL DEALS
Cheez-It has launched its first-ever name, image, and likeness (NIL) deals with four college football athletes as part of its promotional strategy. The selected players will experience exclusive accommodations at the 'Feelin' the Cheeziest' Hotel Rooms, filled with Cheez-It themed items. The initiative is aimed at enhancing brand engagement with fans during the college football season. The Cheez-It Bowl is scheduled for December 29, 2022, and the Citrus Bowl follows on January 2, 2023.
- First-ever NIL deals with college football athletes enhance brand visibility.
- Unique marketing approach with themed hotel rooms increases fan engagement.
- Tie-in with upcoming Cheez-It Bowl and Citrus Bowl events supports brand promotion.
- None.
Cheez-It® offers the cheeziest NIL contract in history with accommodations in the exclusive Cheez-It "Feelin' the Cheeziest" Hotel Rooms
BATTLE CREEK, Mich., Dec. 27, 2022 /PRNewswire/ -- College football season just got a lot cheezier as Cheez-It® has officially inked its first-ever name, image and likeness (NIL) deals with college football athletes from four storied programs, giving them the opportunity to wake up "Feelin' the Cheeziest" in the exclusive Cheez-It "Feelin' the Cheeziest" Hotel Rooms.
The line-up of athletes enjoying the cheezy hotel room amenities includes:
- Mycah Pittman, Wide Receiver, Florida State University, @mycahpittman
- Michael Turk, Punter, University of Oklahoma, @hangtime
- Garrett Nussmeier, Quarterback, Louisiana State University, @garrettnussmeier
- Tyrone Tracy Jr., Wide Receiver, Purdue University, @iam_ttjxi
Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It-inspired items, like absurdly plush Cheez-It rugs, an "I woke up 'Feelin' the Cheeziest, Coach!" alarm clock, inspirational Cheez-It-inspired artwork and luxurious red and yellow bedding. It's like waking up inside of a Cheez-It box, but better.
"As a brand who has continuously offered fans show-stopping experiences, we're excited to bring the action directly to four extremely talented college football athletes," said Erin Storm, brand senior director for Cheez-It. "We can't wait for Pittman, Turk, Nussmeier and Tracy Jr. to experience the magic of our 'Feelin' the Cheeziest' Hotel Rooms."
Last month, the brand announced fans will also have the chance to wake up in Cheez-It paradise – just like their favorite bowl game athletes – with the Cheez-It "Feelin' the Cheeziest" On-Field Suites. Fans who attend the official Cheez-It Bowl pep rallies on Dec. 28 at Pointe Orlando will have the chance to spend the night before the 2022 Cheez-It Bowl at Camping World Stadium, and then watch the game from the on-field suites. For official rules, click here (no purchase necessary).
The 2022 Cheez-It Bowl kicks off on Dec. 29 at 5:30 p.m. ET on ESPN and the newly named 2023 Cheez-It Citrus Bowl kicks off on Jan. 2 at 1 p.m. ET on ABC. Fans who are attending each game are encouraged to stop by the official Cheez-It Bowl and Cheez-It Citrus Bowl Fan Fests at Camping World Stadium hours before kick-off to experience even more cheezy fun.
Whether it be the Cheez-It Bowl, Cheez-It Citrus Bowl or any bowl game, Cheez-It offers a cheezy, crunchy satisfaction that is guaranteed to be a crowd pleaser and an essential part of any game day celebration. Don't forget to follow @CheezIt on Instagram, Facebook, Twitter and TikTok, as well as @CheezItBowl, @CitrusBowl and each selected player on your favorite social media platform to catch all the absurdly satisfying antics and get ready to feel the cheeziest!
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly
ABBREVIATED RULES: No Purchase Necessary. Promotion is on-site event entry that will be held on 12/28/22 from approx. 4:00 PM (ET) to approx. 5:30 PM (ET) ("Promotion Period") at Pointe Orlando in Orlando, FL for two (2) separate 2022 Cheez-It Bowl Pep Rally events. The first pep rally event for the Atlantic Coast Conference team will start at approx. 4:00 PM (ET) and end at approx. 4:45 PM (ET); the second pep rally event for the Big 12 team will start at approx. 4:45 PM (ET) and end at approx. 5:30 PM (ET). Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry; and are physically in attendance at one of the events during the Promotion Period. Attendance at an event and entry into the Promotion are free. Subject to complete Official Rules found at the event or cheezit.com/FeelinTheCheeziestFan. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
®, ™, © 2022 Kellogg NA Co.
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SOURCE Kellogg Company
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