J.P. Morgan Asset Management, Principals of Georgia Capital and Paran Homes Launch Build-To-Rent Development Company
J.P. Morgan Asset Management has partnered with Georgia Capital and Paran Homes to launch Laseter Development Group, a new build-to-rent (BTR) development company. The venture aims to increase housing supply in high-demand Sunbelt areas, with institutional investors advised by J.P. Morgan and the principals of Georgia Capital/Paran Homes each owning 50% of Laseter.
The company plans to break ground on its first two developments in 2025, featuring 165 homes near Atlanta, GA, and 126 homes near Nashville, TN. Whit Marshall, who has over 20 years of industry experience, will serve as Founder and CEO. Since 2020, J.P. Morgan Asset Management has built a portfolio of nearly $2 billion in single-family rentals, comprising 65 communities and over 6,000 homes nationwide.
J.P. Morgan Asset Management ha stretto una partnership con Georgia Capital e Paran Homes per lanciare Laseter Development Group, una nuova società di sviluppo immobiliare in affitto (BTR). L'iniziativa mira ad aumentare l'offerta abitativa nelle aree ad alta domanda del Sunbelt, con investitori istituzionali consigliati da J.P. Morgan e i principali di Georgia Capital/Paran Homes che possiedono ciascuno il 50% di Laseter.
L'azienda prevede di iniziare i lavori per i suoi primi due sviluppi nel 2025, con 165 abitazioni nei pressi di Atlanta, GA, e 126 abitazioni vicino a Nashville, TN. Whit Marshall, che vanta oltre 20 anni di esperienza nel settore, sarà il Fondatore e CEO. Dal 2020, J.P. Morgan Asset Management ha costruito un portafoglio di quasi 2 miliardi di dollari in affitti residenziali, comprendente 65 comunità e oltre 6.000 abitazioni a livello nazionale.
J.P. Morgan Asset Management se ha asociado con Georgia Capital y Paran Homes para lanzar Laseter Development Group, una nueva empresa de desarrollo de construcción para alquiler (BTR). La iniciativa tiene como objetivo aumentar la oferta de vivienda en áreas de alta demanda del Sunbelt, con inversores institucionales asesorados por J.P. Morgan y los principales de Georgia Capital/Paran Homes que poseen cada uno el 50% de Laseter.
La empresa planea iniciar su primer desarrollo en 2025, con 165 viviendas cerca de Atlanta, GA, y 126 viviendas cerca de Nashville, TN. Whit Marshall, que cuenta con más de 20 años de experiencia en la industria, será el Fundador y CEO. Desde 2020, J.P. Morgan Asset Management ha construido una cartera de casi 2 mil millones de dólares en alquileres de casas unifamiliares, que comprende 65 comunidades y más de 6,000 viviendas en todo el país.
J.P. Morgan Asset Management는 Georgia Capital 및 Paran Homes와 협력하여 Laseter Development Group라는 새로운 임대 개발 회사(BTR)를 출범했습니다. 이 사업은 Sunbelt 지역의 높은 수요에 따라 주택 공급을 늘리는 것을 목표로 하며, J.P. Morgan의 자문을 받는 기관 투자자들과 Georgia Capital/Paran Homes의 주요 관계자가 Laseter의 50%씩 소유하고 있습니다.
회사는 2025년에 애틀랜타, GA 근처에 165채, 내슈빌, TN 근처에 126채의 첫 두 개발 프로젝트를 착공할 계획입니다. 20년 이상의 업계 경험을 가진 Whit Marshall이 설립자 겸 CEO로 활동할 것입니다. 2020년 이후, J.P. Morgan Asset Management는 65개의 커뮤니티와 6,000채 이상의 주택을 포함하여 거의 20억 달러의 단독 주택 임대 포트폴리오를 구축했습니다.
J.P. Morgan Asset Management s'est associé à Georgia Capital et Paran Homes pour lancer Laseter Development Group, une nouvelle société de développement locatif (BTR). Ce partenariat vise à augmenter l'offre de logements dans les zones à forte demande du Sunbelt, avec des investisseurs institutionnels conseillés par J.P. Morgan et les dirigeants de Georgia Capital/Paran Homes détenant chacun 50% de Laseter.
La société prévoit de commencer ses deux premiers développements en 2025, avec 165 logements près d'Atlanta, GA, et 126 logements près de Nashville, TN. Whit Marshall, qui possède plus de 20 ans d'expérience dans l'industrie, sera le Fondateur et PDG. Depuis 2020, J.P. Morgan Asset Management a constitué un portefeuille de près de 2 milliards de dollars en locations de maisons individuelles, comprenant 65 communautés et plus de 6 000 logements à l'échelle nationale.
J.P. Morgan Asset Management hat sich mit Georgia Capital und Paran Homes zusammengetan, um Laseter Development Group zu gründen, ein neues Unternehmen für den Bau von Mietwohnungen (BTR). Das Unternehmen zielt darauf ab, das Wohnungsangebot in stark nachgefragten Sunbelt-Gebieten zu erhöhen, wobei institutionelle Anleger, die von J.P. Morgan beraten werden, und die Partner von Georgia Capital/Paran Homes jeweils 50% von Laseter besitzen.
Das Unternehmen plant, 2025 mit den ersten beiden Entwicklungen zu beginnen, die 165 Wohnungen in der Nähe von Atlanta, GA, und 126 Wohnungen in der Nähe von Nashville, TN, umfassen. Whit Marshall, der über 20 Jahre Branchenerfahrung verfügt, wird als Gründer und CEO fungieren. Seit 2020 hat J.P. Morgan Asset Management ein Portfolio von nahezu 2 Milliarden Dollar im Bereich Einfamilienhäuser aufgebaut, das 65 Gemeinschaften und über 6.000 Wohnungen im ganzen Land umfasst.
- JPM has established a significant presence in single-family rentals with a $2B portfolio
- Partnership provides immediate scale with 291 new homes planned for 2025
- Strategic expansion into high-growth Sunbelt markets with strong housing demand
- Vertical integration reduces costs and increases operational efficiency
- None.
Insights
The launch of Laseter Development Group marks a strategic evolution in J.P. Morgan's $2 billion single-family rental portfolio, representing a vertical integration play that could significantly enhance returns in the build-to-rent sector. The 50-50 ownership structure with Georgia Capital and Paran Homes creates a powerful combination of institutional capital and operational expertise.
The venture's focus on the Sunbelt markets is particularly strategic given the region's robust demographic tailwinds. Atlanta and Nashville, where the initial 291 homes will be developed, represent high-growth markets with strong rental demand driven by population migration and job growth. The build-to-rent model addresses a critical market gap between traditional single-family homes and multifamily units, particularly appealing to millennials seeking more space without the burden of homeownership.
The vertical integration aspect is especially noteworthy as it provides three distinct advantages:
- Cost control through direct management of the development process
- Quality control over the entire construction pipeline
- Ability to optimize design and amenities specifically for the rental market
Georgia Capital's track record of developing over 6,000 residential lots and building 3,000 homes since 2010 provides proven operational capabilities. This expertise, combined with JPM's institutional knowledge and capital resources, positions Laseter to potentially capture significant market share in the rapidly expanding BTR sector.
The decision to offer third-party general contracting services to other BTR developers represents an additional revenue stream and suggests confidence in their operational model. This diversification could provide stable income while the development pipeline matures, potentially enhancing overall returns for institutional investors.
Laseter Development Group will focus on delivering housing in rapidly growing Sunbelt market
Laseter is dedicated to addressing the
"This initiative underscores our strategic focus on the BTR asset class and reinforces our commitment to this high-conviction sector," said Chad Tredway, Head of Real Estate Americas at J.P. Morgan Asset Management. "Demographic shifts and job growth in the Sunbelt are driving increased demand for single-family housing. With Millennials seeking more space and housing prices at record highs, many are turning to rentals, fueling the growth of this sector."
Preston Meyer, Portfolio Manager at J.P. Morgan Asset Management, added: "This partnership provides an opportunity to create value for our clients, partners and local communities by building new housing solutions to meet the rapidly growing demand."
Whit Marshall, a seasoned leader with over 20 years of land, development and residential construction management experience, will serve as Founder and CEO for Laseter.
"We are big believers in the need for housing alternatives in this country. The institutional world and the production homebuilding world are very different. We believe that the combination of our land development and production homebuilding expertise with J.P. Morgan's scale and investing perspective positions us to be at the forefront of this unique opportunity in the early stages of this new real estate sector," said Marshall.
Georgia Capital and Paran Homes entered the BTR space in 2020. Since then, it has built a portfolio of ten BTR developments and executed three forward sale transactions. Since 2010, the companies have built more than 3,000 single-family homes and developed, sold, or financed more than 6,000 residential lots. Since 2020, J.P. Morgan Asset Management has been a leader in the single-family rental space and currently owns a nearly
About Laseter Development Group
Laseter Development Group is dedicated to developing high-quality build-to-rent (BTR) communities across the Southeast. Recognizing the unique execution required for BTR projects compared to traditional for-sale communities, Laseter brings together land development and production homebuilding with an institutional perspective to deliver affordable, quality homes. By fostering a collaborative approach, Laseter seeks to maximize cost efficiencies, enhance affordability for individuals and families and provide superior value for its partners and clients.
About J.P. Morgan Asset Management
J.P. Morgan Asset Management is a global leader in alternatives, with over 60 years of experience managing alternative investments, including real estate, private equity, private credit, liquid alternative products, infrastructure, transport, hedge funds, and forestry. As of December 31, 2024, J.P. Morgan oversees more than
With
For more information, visit www.jpmorgan.com/am
JPMorgan Chase & Co. (NYSE: JPM) is a leading financial services firm based in
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SOURCE J.P. Morgan Asset Management
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