Black, Hispanic and Latina Women are Newer to Investing and Focused on Generational Wealth, J.P. Morgan Wealth Management Finds
J.P. Morgan Wealth Management's 2024 Diverse Investor Study reveals that Black, Hispanic and Latina women are more likely to be new investors, with 51% of Hispanic and Latina women and 46% of Black women starting to invest outside of employer-sponsored plans in the last five years. The study highlights that creating generational wealth is a top priority for these groups, with 74% of Hispanic and Latina women and 69% of Black women citing it as a motivation to invest.
The survey also found that younger Black, Hispanic and Latino investors take a more hands-on approach to investing compared to older generations. Additionally, investors with a financial plan reported better financial health and were more likely to discuss finances with their children. The study, which surveyed 1,000 investors with at least $25,000 in investable assets, also noted that while 55% of women are confident about their investment knowledge, 77% describe their investment strategy as risk-averse.
Lo Studio sugli Investitori Diversi 2024 di J.P. Morgan Wealth Management rivela che le donne nere, ispaniche e latine sono più propense a essere nuovi investitori, con il 51% delle donne ispaniche e latine e il 46% delle donne nere che iniziano a investire al di fuori dei piani sponsorizzati dai datori di lavoro negli ultimi cinque anni. Lo studio evidenzia che creare ricchezza generazionale è una priorità principale per questi gruppi, con il 74% delle donne ispaniche e latine e il 69% delle donne nere che citano questo come motivazione per investire.
Il sondaggio ha anche trovato che i giovani investitori neri, ispanici e latini adottano un approccio più pratico all'investimento rispetto alle generazioni più anziane. Inoltre, gli investitori con un piano finanziario hanno riportato una migliore salute finanziaria ed erano più propensi a discutere di finanze con i propri figli. Lo studio, che ha intervistato 1.000 investitori con almeno 25.000 dollari in attivi investibili, ha anche notato che, sebbene il 55% delle donne sia fiducioso sulla propria conoscenza degli investimenti, il 77% descrive la propria strategia di investimento come avversa al rischio.
El Estudio de Inversores Diversos 2024 de J.P. Morgan Wealth Management revela que las mujeres negras, hispanas y latinas tienen más probabilidades de ser nuevas inversionistas, con el 51% de las mujeres hispanas y latinas y el 46% de las mujeres negras comenzando a invertir fuera de los planes patrocinados por los empleadores en los últimos cinco años. El estudio destaca que crear riqueza generacional es una prioridad principal para estos grupos, con el 74% de las mujeres hispanas y latinas y el 69% de las mujeres negras citando esto como una motivación para invertir.
La encuesta también encontró que los jóvenes inversionistas negros, hispanos y latinos adoptan un enfoque más práctico hacia la inversión en comparación con las generaciones mayores. Además, los inversionistas con un plan financiero informaron tener mejor salud financiera y eran más propensos a discutir sus finanzas con sus hijos. El estudio, que encuestó a 1,000 inversionistas con al menos 25,000 dólares en activos invertibles, también observó que, aunque el 55% de las mujeres se siente segura sobre su conocimiento de inversiones, el 77% describe su estrategia de inversión como aversiva al riesgo.
J.P. Morgan Wealth Management의 2024 다양한 투자자 조사에 따르면 흑인, 히스패닉 및 라틴계 여성들은 새로운 투자자가 될 가능성이 더 높습니다, 히스패닉 및 라틴계 여성의 51%와 흑인 여성의 46%가 최근 5년간 고용주 후원 플랜 외부에서 투자를 시작했습니다. 이 연구는 세대 재산 창출이 이들 그룹의 최우선 과제라는 점을 강조하며, 히스패닉 및 라틴계 여성의 74%와 흑인 여성의 69%가 이를 투자 이유로 언급했습니다.
설문조사에서도 젊은 흑인, 히스패닉 및 라틴계 투자자들이 투자에 더욱 적극적인 접근 방식을 취하고 있다고 밝혔습니다. 또한 재정 계획이 있는 투자자들은 더 나은 재정 건강을 보고했으며 자녀와 재정에 대해 논의할 가능성이 더 높았습니다. 이 연구는 최소 25,000달러의 투자 자산을 보유한 1,000명의 투자자를 대상으로 실시되었으며, 55%의 여성들이 자신의 투자 지식에 대해 자신감을 느끼지만, 77%는 자신의 투자 전략을 위험 회피적이라고 설명했다고 언급했습니다.
L'étude 2024 sur les investisseurs diversifiée de J.P. Morgan Wealth Management révèle que les femmes noires, hispaniques et latines sont plus susceptibles d'être de nouvelles investisseuses, avec 51 % des femmes hispaniques et latines et 46 % des femmes noires qui commencent à investir en dehors des plans sponsorisés par l'employeur au cours des cinq dernières années. L'étude souligne que la création de richesse générationnelle est une priorité absolue pour ces groupes, 74 % des femmes hispaniques et latines et 69 % des femmes noires citant cela comme motivation pour investir.
Le sondage a également révélé que les jeunes investisseurs noirs, hispaniques et latins adoptent une approche plus pratique de l'investissement par rapport aux générations plus âgées. De plus, les investisseurs ayant un plan financier ont signalé une meilleure santé financière et étaient plus susceptibles de discuter des finances avec leurs enfants. L'étude, qui a interrogé 1 000 investisseurs disposant d'au moins 25 000 dollars d'actifs investissables, a également noté que bien que 55 % des femmes se sentent confiantes quant à leur connaissance des investissements, 77 % décrivent leur stratégie d'investissement comme aversive au risque.
Die Diverse Investor Study 2024 von J.P. Morgan Wealth Management zeigt, dass schwarze, hispanische und lateinamerikanische Frauen eher neue Investoren sind, wobei 51 % der hispanischen und lateinamerikanischen Frauen sowie 46 % der schwarzen Frauen in den letzten fünf Jahren außerhalb von arbeitgeberfinanzierten Plänen zu investieren begonnen haben. Die Studie hebt hervor, dass die Schaffung von generationenübergreifendem Wohlstand eine hohe Priorität für diese Gruppen hat, wobei 74 % der hispanischen und lateinamerikanischen Frauen und 69 % der schwarzen Frauen dies als Motivation für Investitionen angeben.
Die Umfrage ergab auch, dass jüngere schwarze, hispanische und lateinamerikanische Investoren einen praktischeren Ansatz zum Investieren verfolgen als ältere Generationen. Darüber hinaus berichteten Investoren mit einem Finanzplan von einer besseren finanziellen Gesundheit und waren eher bereit, mit ihren Kindern über Finanzen zu sprechen. Die Studie, die 1.000 Investoren mit mindestens 25.000 US-Dollar an investierbaren Vermögenswerten befragte, stellte auch fest, dass 55 % der Frauen sich hinsichtlich ihres Investitionswissens sicher fühlen, 77 % jedoch ihre Anlagestrategie als risikoscheu beschreiben.
- Increasing participation of Black, Hispanic and Latina women in investing
- Focus on building generational wealth among diverse investors
- Younger diverse investors taking a more active role in portfolio management
- Investors with financial plans report better financial health and outcomes
- Women investors tend to be more risk-averse compared to men (77% vs 58%)
- Lower confidence in investment knowledge among women compared to men (55% vs 76%)
Insights
This study reveals important trends in the investing behavior of diverse women, particularly Black, Hispanic and Latina investors. The key findings highlight:
- A significant portion of these women are new to investing, with over 45% starting within the last five years
- Younger diverse investors are taking a more active role in managing their portfolios
- Generational wealth creation remains a top priority, motivating over 69% of Black and Hispanic/Latina women to invest
- Investors with financial plans show better outcomes in terms of financial health and future outlook
- Women generally express less confidence in investment knowledge and are more risk-averse compared to men
These insights suggest a growing opportunity for financial institutions to cater to the specific needs and goals of diverse women investors. The focus on generational wealth and the hands-on approach of younger investors could drive demand for tailored financial education and investment products. For JPMorgan Chase, this research may inform strategy to capture market share in this growing demographic, potentially leading to new product offerings or targeted marketing campaigns.
The study's findings present both challenges and opportunities for the wealth management industry. The high percentage of new investors among Black, Hispanic and Latina women indicates a need for foundational financial education and support. This could drive demand for entry-level investment products and advisory services tailored to first-time investors.
The focus on generational wealth creation among these demographics aligns well with long-term investment strategies and estate planning services. Financial institutions that can effectively address this priority may gain a competitive edge in attracting and retaining diverse clients.
The disparity in confidence levels between men and women investors, coupled with women's higher risk aversion, suggests a need for targeted educational initiatives and risk management strategies. Wealth management firms that can successfully bridge this confidence gap and provide suitable low-risk investment options may see increased engagement from female clients.
Overall, these insights could inform product development, marketing strategies and client engagement approaches across the wealth management sector, potentially reshaping how financial services are delivered to diverse communities.
Younger Black, Hispanic and Latino investors take a more hands-on approach to their investing than previous generations
This year’s survey shows that growing wealth for future generations remains a main reason Black, Hispanic and Latina women start investing, and for the first time, analyzes the behavior of investors by age group.
“Money brings independence,” said Kristin Lemkau, CEO of J.P. Morgan Wealth Management. “Consistently women, and in particular diverse women, are motivated to build wealth to create more opportunities for their children and families. They understand in a time of changing markets that saving isn’t enough. They also need to invest to have their money make money.”
Here are five key takeaways from the J.P. Morgan Wealth Management 2024 Diverse Investor Study:
1. Black, Hispanic and Latina women investors are more likely to be new to investing.
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51% of Hispanic and Latina women respondents and46% of Black women respondents started investing outside of an employer-sponsored retirement plan less than five years ago, compared to24% of all respondents
2. Younger Black, Hispanic and Latino investors take a more hands-on approach to their investing than previous generations.
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More than half of Black, Hispanic and Latino millennial investors surveyed prefer to take an active role in selecting the stocks, bonds or index funds that make up their portfolio (
52% and53% ), compared to45% of Black Gen Xers and boomers,46% of Hispanic and Latino Gen Xers and37% of Hispanic and Latino boomers
3. Creating wealth for future generations remains a top priority for Black, Hispanic and Latina women investors.
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74% of Hispanic and Latina women investors and69% of Black women investors surveyed say building generational wealth is a motivation to start investing
4. Investors with a plan fare better than those without one.
Respondents who have a plan for their financial goals are significantly more likely to:
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Rate their current financial health as excellent or good (
70% vs.49% for those without a plan) -
Say their financial situation is better than five years ago (
62% vs.44% ) -
Have conversations with their children about finances (
52% vs.29% )
5. More than half of women are confident about their investing knowledge and three-quarters say they are risk-averse.
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55% of women respondents say they’re confident about their investment knowledge, compared to76% of men -
77% of women respondents describe their investment strategy as risk-averse, compared to58% of men
For this study, J.P. Morgan surveyed 1,000 investors with at least
Read the full J.P. Morgan Wealth Management 2024 Diverse Investor Study here: https://www.jpmorgan.com/content/dam/jpmorgan/documents/wealth-management/diverse-investor-study-2024.pdf
Read more about the study’s key findings on The Know: https://www.chase.com/personal/investments/learning-and-insights/article/diverse-investor-study-black-hispanic-and-latina-women-are-newer-to-investing-focused-on-generational-wealth
To learn about ways to invest with J.P. Morgan Wealth Management, visit: https://www.chase.com/personal/investments
Methodology
The J.P. Morgan Wealth Management 2024 Diverse Investor Study was conducted June 14 – June 28, 2024. The results are based on a sample of 1,069 American adults aged 25+ with at least
About J.P. Morgan Wealth Management
J.P. Morgan Wealth Management is the
J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in
© 2024 JPMorgan Chase & Co.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240923499997/en/
Media Contact
Jami Tanner
jami.tanner@jpmorgan.com
Source: JPMorgan Chase & Co.
FAQ
What percentage of Hispanic and Latina women started investing in the last 5 years according to JPM's study?
How do younger Black, Hispanic and Latino investors approach investing compared to older generations?
What is a primary motivation for Black, Hispanic and Latina women to start investing according to JPM's study?
How does having a financial plan impact investors according to JPM's 2024 Diverse Investor Study?
