Come Clean for Earth During the Great American Campout

Rhea-AI Summary

The National Wildlife Federation has partnered with Johnson Outdoors to launch the Great American Campout, promoting responsible camping and environmental stewardship. The initiative, running from June to October, encourages participants to take the Clean Earth Challenge by collecting 1 million pieces of trash. The campaign aims to inspire families to connect with nature while leaving no waste behind. Frank Keating emphasized the importance of quality outdoor time, especially post-pandemic. This year marks the 18th annual event, celebrating camping as a means to enjoy and protect the environment.

Positive

• Partnership with Johnson Outdoors enhances visibility and outreach.
• Encourages community involvement through the Clean Earth Challenge.
• Promotes responsible camping and environmental conservation.

Negative

• None.

Clean Earth Challenge Offers Way to Restore Land, Oceans, Waterways While Enjoying the Great Outdoors

RESTON, Va., June 27, 2022 (GLOBE NEWSWIRE) -- To inspire Americans to camp green and come clean for Earth, the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American Campout. The Great American Campout encourages people to get outdoors and connect with nature in a meaningful, responsible way. The goal is to leave no waste, no trace and pick up litter to conserve the environment so future generations can enjoy the outdoors for years to come. 

Picking up litter at campsites, on the trails and in surrounding areas is an easy way to camp responsibly. By taking the Clean Earth Challenge, participants become part of a wide-scale effort to clean up the planet! The Challenge calls on tens of millions of individuals, families, students, teachers, environmentalists, and leaders to get outdoors and take simple conservation actions to help improve the health of the planet by collecting 1 million pieces of trash.

“Whether stargazing from one of our iconic national parks or roasting s’mores over a fire in your backyard, the Great American Campout is the perfect way to spend quality time safely with family and friends, while learning about nature and wildlife,” said Frank Keating, associate vice president of consumer marketing at the National Wildlife Federation. “The pandemic has shown how meaningful it can be to unplug and spend uninterrupted quality time outdoors with family, especially during these challenging times. Through our partnership with Johnson Outdoors, we are empowering Americans to act as responsible stewards of the environment while creating lasting connections with nature.”

Thousands of campers nationwide are taking the pledge to enjoy nature and protect wildlife during the National Wildlife Federation’s 18th annual Great American Campout™, which will run from June to October. The Great American Campout is a celebration of camping as a way to connect with nature and highlight that camping can take place during any season and in almost any location. And by leaving no waste or no trace, participants help improve the health of the environment so future generations can enjoy the outdoors for years to come. 

Visit the National Wildlife Federation Media Center at NWF.org/News.

About the National Wildlife Federation
Founded in 1936, the National Wildlife Federation is America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

About Johnson Outdoors
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment. For more information, visit: www.johnsonoutdoors.com.

Contact: Anna Vecchio, National Wildlife Federation, VecchioA@nwf.org, 202-797-6662

Contact: Allison Kitzerow, allison.kitzerow@johnsonoutdoors.com, 262-631-6600

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/18a7f52b-9a86-47f0-a62d-c111c4679ba2

FAQ

What is the Great American Campout?

The Great American Campout is an initiative by the National Wildlife Federation and Johnson Outdoors to encourage responsible camping while promoting environmental stewardship.

How does the Clean Earth Challenge work?

The Clean Earth Challenge invites individuals to collect 1 million pieces of trash, promoting community involvement in environmental conservation.

When does the Great American Campout take place?

The Great American Campout runs from June to October annually.

What is the goal of the Great American Campout?

The goal is to inspire people to camp responsibly and protect natural habitats by leaving no waste or trace.

Who is involved in the Great American Campout?

The initiative is a partnership between the National Wildlife Federation and Johnson Outdoors, engaging campers nationwide.