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Juniper Networks Empowers Partners to Elevate their Juniper Success through New Programs in 2023

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Juniper Networks announced enhancements to its Juniper Partner Advantage (JPA) Program for 2023, aimed at improving partner profitability and support.

The program introduced new tools, incentives, and a framework to help partners resell Juniper solutions through a Networking as a Service (NaaS) model. Key highlights include a 30% growth target for the Elite Plus Partner Program, 2,300 members in the Champions Program, and a 18% increase in distribution partners.

New resources like the Velocity Pricing Tool and Partner Business Center are designed to facilitate quicker deal closures and enhance partner capabilities.

Positive
  • Growth target for Elite Plus Partner Program set at 30%.
  • Champions Program expanded from 800 to 2,300 members.
  • Introduced Velocity Pricing Tool and Partner Business Center for partners.
Negative
  • None.

Juniper Partner Advantage 2023 introduces new Solution Practice Builder framework, new incentives and tools and increased investments to help partners reach new heights

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Juniper Networks, a leader in secure, AI-driven networks, today announced the next evolution of the global Juniper Partner Advantage (JPA) Program. Last year Juniper introduced a new Elite Plus Partner Tier and now Juniper is evolving the JPA with a host of new updates in 2023.

Building on the continued growth of the Elite Plus Partner Program, whose high-performing membership is on target to grow 30%, Juniper is introducing new elements to its broader JPA partner program in 2023 to help partners deliver the most innovative solutions to their customers through managed services. The new JPA structure helps partners build and sustain their Juniper practice, enabling partners to resell Juniper solutions and managed services through a Networking as a Service (NaaS) model. With new design, sales, and marketing tools, partners can develop a tailored plan to increase profitability and drive continuous growth while earning more incentives and rewards. Partners are also empowered to elevate their role faster, raising expectations that the Elite Plus Partner tier will continue to increase in 2023.

“With 90% of our business through partners, their success is critical to our success. The changes we’ve made to the program for 2023 are built with a partner-first mentality, to make sure we’re delivering the strategy, investments and tools needed to grow their businesses,” said Gordon Mackintosh, Group Vice President of Global Channel & Virtual Sales at Juniper Networks. “We believe that the combination of our best-in-class partner programs combined with the most innovative products in the market gives us the strongest offering for partners in the industry.”

Additional 2023 program highlights include:

  • Elite Plus: This year, the company is adding additional support for its most dedicated partners, including new ROI modeling, simplified MOU processes and new rewards to help drive growth.
  • Expanded Champions Program: The Juniper Champions program, relaunched in 2022, grew from 800 to 2,300 Champions, and will expand to include global partners, marketing partners and Juniper distributors, to deliver more advantages to a larger partner community in 2023.
  • New Digital Tools: This year Juniper launched the Partner Business Center and Velocity Pricing Tool. Along with PartnerLink, partners can close deals fast, with real-time access to their Juniper team.
  • Growing Diversity+ Partner Program: The program supports certified diverse partner businesses, growing to 44 partners in a 6-month period, and expanding in 2023.

“With resources like the new Velocity Pricing Tool, Partner Business Center, and Advantage Insights, our partners will be able to act faster, close deals quicker and compete at a higher level, in 2023,” said Helda Lopes, Vice President of Global Partner Programs & Sales Acceleration. “Our emphasis on partner success and our willingness to invest in them through new solutions and programs has been key to our growth. Juniper’s roster of distribution partners increased by 18% in 2022, and we only expect that trend to continue in 2023.”

As Juniper continues to grow its partner program, the company is also growing its leadership team to ensure that the company is well-positioned to adapt to the challenges of modern networking and to continue scaling its rapidly growing business. Ben Fallon joins Juniper Networks as VP, Global Partners & Virtual Sales to further align channel partnerships to Juniper’s fast-growing virtual sales motion. He brings to Juniper a breadth of industry knowledge combined with a visionary mindset, having worked in global channels, distribution, EMEA commercial, small business and security sales, and market development.

“Juniper Networks’ investments in companies like Mist, Apstra and 128 Technologies has positioned us to lead the next generation of enterprise networking. I couldn’t be more enthusiastic to join the team at such an exciting time,” said Fallon.

The program is active today and more information will be shared at Juniper’s annual Partner Executive Summit, 1 February, 2023 in Madrid, Spain. Additional resources can be found on www.juniper.net/partners.

About Juniper Networks

Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security, and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability, and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

Juniper Networks, the Juniper Networks logo, Juniper, Junos, and other trademarks listed here are registered trademarks of Juniper Networks, Inc. and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

Michele Sheets

Juniper Networks

msheets@juniper.net

Source: Juniper Networks

FAQ

What are the key updates in the Juniper Partner Advantage Program for 2023?

The 2023 updates include support for the Elite Plus Partner Program, expansion of the Champions Program, and new digital tools like the Velocity Pricing Tool.

How much is Juniper targeting the growth of its Elite Plus Partner Program?

Juniper is targeting a 30% growth for its Elite Plus Partner Program in 2023.

What is the purpose of the new Velocity Pricing Tool introduced by Juniper Networks?

The Velocity Pricing Tool aims to help partners close deals faster by providing real-time access to pricing and support.

How many partners are now part of the Juniper Champions Program?

The Juniper Champions Program has expanded to include 2,300 members in 2023.

When was the Juniper Partner Executive Summit held in 2023?

The Juniper Partner Executive Summit took place on February 1, 2023.

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