Jumia Ghana Expands Operations with New State-of-the-Art Warehouse
Jumia Technologies AG (NYSE:JMIA) has launched a new 6,000-square-metre integrated warehouse and logistics facility in Tema, Ghana. This expansion aims to enhance operational efficiency, reduce delivery times, and expand product availability in the Ghanaian market. The new facility, which is fully operational for the Jumia Black Friday campaign (November 1-30, 2024), represents a significant investment in Ghana's e-commerce ecosystem. This development follows similar initiatives in Nigeria, Morocco, Egypt, and Cote d'Ivoire, aligning with Jumia's strategic focus on optimizing operations across its pan-African e-commerce platform.
Jumia Technologies AG (NYSE:JMIA) ha lanciato un nuovo magazzino e struttura logistica integrata di 6.000 metri quadrati a Tema, in Ghana. Questa espansione mira a migliorare l'efficienza operativa, ridurre i tempi di consegna e ampliare la disponibilità dei prodotti nel mercato ghanese. La nuova struttura, che è completamente operativa per la campagna del Black Friday di Jumia (1-30 novembre 2024), rappresenta un investimento significativo nell'ecosistema dell'e-commerce del Ghana. Questo sviluppo segue iniziative simili in Nigeria, Marocco, Egitto e Costa d'Avorio, allineandosi con il focus strategico di Jumia sull'ottimizzazione delle operazioni della sua piattaforma di e-commerce pan-africana.
Jumia Technologies AG (NYSE:JMIA) ha lanzado una nueva instalación de almacén y logística integrada de 6.000 metros cuadrados en Tema, Ghana. Esta expansión tiene como objetivo mejorar la eficiencia operativa, reducir los tiempos de entrega y aumentar la disponibilidad de productos en el mercado ghanés. La nueva instalación, que está completamente operativa para la campaña del Black Friday de Jumia (1-30 de noviembre de 2024), representa una inversión significativa en el ecosistema de comercio electrónico de Ghana. Este desarrollo sigue iniciativas similares en Nigeria, Marruecos, Egipto y Costa de Marfil, alineándose con el enfoque estratégico de Jumia en la optimización de operaciones en su plataforma de comercio electrónico paneafricana.
주미아 테크놀로지스 AG (NYSE:JMIA)는 가나 테마에 6,000평방미터 규모의 통합 창고 및 물류 시설을 새로 개설했습니다. 이번 확장은 운영 효율성을 높이고, 배송 시간을 단축하며, 가나 시장에서 제품 가용성을 확대하는 것을 목표로 하고 있습니다. 이 새로운 시설은 주미아 블랙프라이데이 캠페인(2024년 11월 1일~30일)을 위해 완전히 운영되고 있으며, 가나의 전자상거래 생태계에 대한 중요한 투자를 나타냅니다. 이 발전은 나이지리아, 모로코, 이집트 및 코트디부아르에서의 유사한 이니셔티브에 이어 진행되며, 아프리카 전역의 전자상거래 플랫폼에서의 운영 최적화에 대한 주미아의 전략적 초점과 일치합니다.
Jumia Technologies AG (NYSE:JMIA) a lancé un nouveau centre logistique et d'entrepôt intégré de 6 000 mètres carrés à Tema, au Ghana. Cette expansion vise à améliorer l'efficacité opérationnelle, réduire les délais de livraison et élargir la disponibilité des produits sur le marché ghanéen. La nouvelle installation, qui est entièrement opérationnelle pour la campagne du Black Friday de Jumia (du 1er au 30 novembre 2024), représente un investissement significatif dans l'écosystème du commerce électronique ghanéen. Ce développement fait suite à des initiatives similaires au Nigéria, au Maroc, en Égypte et en Côte d'Ivoire, s'alignant sur l'accent stratégique de Jumia pour optimiser ses opérations sur sa plateforme de e-commerce panafricaine.
Jumia Technologies AG (NYSE:JMIA) hat ein neues integriertes Lager- und Logistikzentrum mit einer Fläche von 6.000 Quadratmetern in Tema, Ghana, eröffnet. Diese Expansion zielt darauf ab, die operationale Effizienz zu steigern, Lieferzeiten zu verkürzen und die Produktverfügbarkeit auf dem ghanaischen Markt zu erhöhen. Die neue Einrichtung, die für die Jumia Black Friday-Kampagne (1.-30. November 2024) vollständig betriebsbereit ist, stellt eine bedeutende Investition in das E-Commerce-Ökosystem von Ghana dar. Diese Entwicklung folgt ähnlichen Initiativen in Nigeria, Marokko, Ägypten und der Elfenbeinküste und entspricht dem strategischen Fokus von Jumia auf die Optimierung der Abläufe in seiner paneafrikanischen E-Commerce-Plattform.
- Launch of new 6,000-square-metre warehouse facility expanding storage capacity
- Strategic location in Tema providing improved accessibility to major transportation routes
- Operational optimization expected to reduce delivery times
- Infrastructure expansion enabling broader product selection
- None.
Insights
The new 6,000 square meter warehouse in Tema represents a significant operational upgrade for Jumia's Ghana presence. The facility's strategic location near major transportation routes and increased storage capacity should meaningfully reduce logistics costs and delivery times. However, the impact on overall company financials may be given Ghana's relatively small contribution to Jumia's total revenue compared to larger markets like Nigeria and Morocco.
The timing ahead of Black Friday sales indicates careful planning, though warehouse expansions typically take 12-18 months to reach optimal efficiency levels. While this development strengthens Jumia's competitive position in Ghana, investors should monitor key metrics like fulfillment costs per order and delivery times to assess the actual operational improvements.
This expansion aligns with growing e-commerce adoption in Ghana, where internet penetration has reached
The focus on operational efficiency rather than aggressive expansion suggests a maturing business approach, consistent with recent strategic shifts to reduce losses. While positive for long-term sustainability, near-term growth may remain constrained as the company prioritizes profitability over market expansion.
Expansion to Drive Faster Delivery, Broader Product Selection, and E-commerce Growth in Ghana
New Warehouse Aligns with Jumia's Strategic Focus on the Optimization and Efficiency of its Operations
ACCRA, GHANA / ACCESSWIRE / November 11, 2024 / Jumia Technologies AG (NYSE:JMIA), a leading e-commerce platform in Africa, today announced the launch of a new integrated warehouse and logistics network facility in Tema, Ghana. The facility marks a significant investment in Ghana's e-commerce ecosystem and underscores Jumia's commitment to delivering exceptional customer experiences. The expansion aligns with Jumia's strategic focus on optimizing its operations and enhancing efficiency across its pan-African e-commerce platform and follows similar initiatives in Nigeria, Morocco, Egypt, and Cote d'Ivoire.
The new Tema warehouse spans 6,000 square metres and offers significantly increased storage capacity, enabling Jumia to efficiently manage its growing product range and meet the rising expectations of Ghanaian customers. By optimising its supply chain operations, Jumia aims to reduce delivery times, expand product availability, and solidify its position as the preferred online shopping destination in the country.
"This strategic expansion is a testament to Jumia Ghana's success and our unwavering dedication to serving the Ghanaian market. Enhancing our logistics infrastructure across our footprint better positions Jumia to meet the evolving needs of our customers and drive e-commerce growth. This new facility will enable us to offer a wider selection of products, faster delivery times, and even greater convenience to customers," said Francis Dufay, CEO of Jumia.
The new warehouse's strategic location in Tema offers improved accessibility to major transportation routes, facilitating efficient distribution across the country. It is fully operational and ready for the Jumia Black Friday campaign which runs from November 1 to November 30, 2024. The sales campaign serves as a powerful platform for local businesses to reach new customers and boost sales, empowering entrepreneurs and fostering job creation.
"Our team is excited to operate from this new, modern facility and we are sure to see improved employee satisfaction. The increased space and advanced infrastructure will also allow us to streamline our operations, improve order fulfilment, and deliver an even better shopping experience for our customers," said Fiacre N'Guessan, Chief Supply Chain Officer of Jumia Ghana.
As Jumia Ghana continues to expand its product offerings and reach, this new warehouse is a cornerstone of the company's growth strategy.
About Jumia
Jumia is a leading pan-African e-commerce platform, with operations across 11 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
The Jumia platform consists of a marketplace, which connects more than 64,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets. For more information, visit the Company's website at https://group.jumia.com/.
Contacts:
Media:
Abdesslam Benzitouni
abdesslam.benzitouni@jumia.com
Investors:
Sloane & Company
jumia@sloanepr.com
For more information about Jumia, follow us on LinkedIn: Jumia and Twitter: Jumia
SOURCE: Jumia Technologies AG
View the original press release on accesswire.com
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