Jumia Announces Completion of At-the-Market Offering

Rhea-AI Summary

Jumia Technologies AG (NYSE:JMIA), a leading e-commerce platform in Africa, has successfully completed its previously announced 'at-the-market' (ATM) offering of 20,227,736 ADSs. The offering generated $99.6 million in gross proceeds before commissions and expenses. Jumia plans to use the funds for general corporate purposes, including customer acquisition, expanding its supplier base, scaling its logistics network, and improving marketing and vendor technology.

CEO Francis Dufay stated that the additional capital will help strengthen Jumia's balance sheet and accelerate its growth trajectory towards profitability. The ATM offering was conducted with RBC Capital Markets, and Berenberg Capital Markets as the Company's agents, following the filing of a prospectus supplement with the SEC on August 6, 2024.

Positive

• Raised $99.6 million in gross proceeds through ATM offering
• Strengthened balance sheet with additional capital
• Funds to be used for customer acquisition, supplier expansion, and logistics network scaling
• Progress towards accelerating growth trajectory and path to profitability

Negative

• Potential dilution of existing shareholders due to issuance of new ADSs

Financial Analyst

Jumia's successful completion of its ATM offering, raising $99.6 million in gross proceeds, significantly bolsters its financial position. This capital injection provides important liquidity for the e-commerce platform to fuel its growth initiatives. The 20,227,736 ADSs issued represent a substantial dilution, which investors should note. However, the company's strategic allocation of funds towards customer acquisition, supplier expansion, logistics scaling and technology improvements could potentially accelerate Jumia's path to profitability. The market's reception to this offering will be important to monitor, as it reflects investor confidence in Jumia's growth story and African e-commerce potential. Overall, while dilutive, this move strengthens Jumia's competitive position in the rapidly evolving African e-commerce landscape.

Market Research Analyst

Jumia's ATM offering success signals strong investor appetite for African e-commerce exposure. The $99.6 million raise comes at a critical juncture for the company and the broader African digital economy. With e-commerce penetration in Africa still low compared to other regions, Jumia's enhanced capital position could allow it to capitalize on the continent's digital transformation. Key areas to watch include:

• Customer acquisition costs and retention rates
• Expansion of product categories and seller base
• Improvements in last-mile delivery efficiency

These factors will be important in determining whether Jumia can leverage this capital to achieve sustainable growth and eventual profitability in a challenging market.

Tech Expert

Jumia's decision to allocate part of the $99.6 million proceeds towards improving marketing and vendor technology is a strategic move. In the competitive e-commerce landscape, technological edge is crucial. Potential areas of investment could include:

• AI-driven personalization to enhance customer experience
• Advanced analytics for better inventory management
• Blockchain integration for supply chain transparency

These tech investments could significantly improve Jumia's operational efficiency and user engagement. However, the key challenge will be effectively implementing these technologies in the diverse and often challenging African market context. If executed well, this tech-focused strategy could be a game-changer for Jumia's market position and profitability trajectory.

Balance Sheet Strengthened with $99.6 Million in Gross Proceeds

LAGOS, NIGERIA / ACCESSWIRE / August 16, 2024 / Jumia Technologies AG, (NYSE:JMIA) ("Jumia" or "the Company") a leading e-commerce platform in Africa, today announced that it has completed its previously announced "at-the-market" ("ATM") offering of 20,227,736 ADSs.

The ATM generated aggregate gross proceeds before commissions and offering expenses of $99.6 million. Jumia intends to use the proceeds for general corporate purposes, as well as to help to support its continued efforts around customer acquisition, expand its supplier base, scale its logistics network and improve marketing and vendor technology.

Francis Dufay, Jumia CEO commented, "We are pleased to announce the successful completion of this equity offering. Raising $99.6 million in gross proceeds provides Jumia with additional capital to further strengthen our balance sheet and help us to accelerate our growth trajectory as we progress along our path to profitability."

On August 6, 2024, Jumia filed a prospectus supplement with the Securities and Exchange Commission for the sale of 20,227,736 ADSs through an "at-the-market" offering with RBC Capital Markets, LLC and Berenberg Capital Markets LLC as the Company's agents.

About Jumia

Jumia is a leading pan-African e-commerce platform, with operations across 11 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

The Jumia platform consists of a marketplace, which connects more than 64,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets. For more information, visit the Company's website at https://group.jumia.com/.

For more information about Jumia, follow us on LinkedIn and Twitter.

Forward Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this release include, but are not limited to, statements concerning the use of proceeds from the offering. Risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption "Risk Factors" in Jumia's registration statement on Form F-3 and the relevant documents incorporated by reference into the registration statement on Form F-3. Forward-looking statements speak only as of the date the statements are made and are based on information available to Jumia at the time those statements are made and / or management's good faith belief as of that time with respect to future events. Jumia assumes no obligation to update forward-looking statements to reflect events or circumstances after the date that they were made, except as required by law.

CONTACT:

Sloane & Company
Jumia@sloanepr.com

SOURCE: Jumia Technologies AG

View the original press release on accesswire.com

FAQ

How much did Jumia (JMIA) raise in its recent ATM offering?

Jumia (JMIA) raised $99.6 million in gross proceeds before commissions and offering expenses through its recent at-the-market (ATM) offering.

How many ADSs did Jumia (JMIA) offer in its August 2024 ATM offering?

Jumia (JMIA) offered 20,227,736 ADSs in its August 2024 at-the-market (ATM) offering.

What will Jumia (JMIA) use the proceeds from its ATM offering for?

Jumia (JMIA) intends to use the proceeds for general corporate purposes, customer acquisition, expanding its supplier base, scaling its logistics network, and improving marketing and vendor technology.

When did Jumia (JMIA) file the prospectus supplement for its ATM offering?

Jumia (JMIA) filed the prospectus supplement for its ATM offering with the Securities and Exchange Commission on August 6, 2024.