FRANCESCA AVILA TO DEBUT FALL 2022 COLLECTION AT NEW YORK BRIDAL FASHION WEEK
JLM Couture, Inc. announced that award-winning designer Francesca Avila will debut her Fall 2022 collection during New York Bridal Fashion Week from April 6-8, 2022. Avila, who previously designed the Blush collection, aims to present modern yet romantic bridal looks, inspired by her late mother. The collection will include versatile pieces with exquisite details, retailing between $3,500 and $6,000. The designer expressed excitement over her return and dedication of the collection to her mother's memory.
- Francesca Avila's return may enhance brand image and attract new customers.
- The upcoming collection showcases modern and romantic designs, appealing to contemporary brides.
- The price range of the collection ($3,500 - $6,000) positions it as a luxury offering, likely increasing revenue opportunities.
- The high retail price range may limit accessibility to a broader market.
- -
NEW YORK, March 3, 2022 /PRNewswire/ -- JLM Couture, Inc. announced today that Francesca Avila will debut its Fall 2022 collection during New York Bridal Fashion Week from April 6-8, 2022.
Award-winning designer Francesca Avila Pitera recently returned to the creative helm of the house's beloved Blush collection. Francesca first designed the Blush collection when the label launched in 2009 and has since designed for legendary brands including St. John, Jim Hjelm, and Monique Lhuillier throughout her celebrated 20-year career.
"It was a dream to rejoin the JLM team last season and I'm even more excited to unveil my upcoming signature collection, which will feature modern and romantic looks with a twist – something different, yet classic and tasteful," says Francesca.
Designing under her maiden name Avila is a choice that is close to her heart. The debut collection is an homage to her late mother who was a great source of inspiration and support throughout her life. "My mom had great style and impeccable taste. I loved playing dress-up with her clothes and watching her get dressed up for date night with my dad. She was always my biggest supporter, and she was so happy when I rejoined the JLM team because she knew how much I loved it there. I know she would be so proud of this collection and so I dedicate this to her."
Francesca hinted at a debut of versatile looks featuring interchangeable accessories, exquisite details and texture to be unveiled in New York, in keeping with her sensual yet classic aesthetic. Her looks are infused with effortless elegance and femininity for the bride who loves fashion and embraces individuality.
"We are delighted and so thankful to have her talent as part of our JLM family and look forward to what she creates next," says Joe Murphy, CEO of JLM Couture, Inc.
The Francesca Avila collection will retail between
ABOUT JLM COUTURE, INC.
JLM Couture, Inc. (OTC: JLMC) is a multi-label bridal house engaged in the design, manufacture, and distribution of bridal gowns and bridesmaids dresses. The company's bridal gown collections are Allison Webb, Francesca Avila, Hayley Paige, Lazaro, Blush by Francesca Avila, Tara Keely by Lazaro, and Ti Adora by Allison Webb. The bridesmaid collection is Hayley Paige Occasions.
View original content to download multimedia:https://www.prnewswire.com/news-releases/francesca-avila-to-debut-fall-2022-collection-at-new-york-bridal-fashion-week-301495177.html
SOURCE JLM Couture
FAQ
What is the debut date for Francesca Avila's Fall 2022 collection?
What price range will the Francesca Avila collection retail at?
Who is the designer behind the Fall 2022 collection for JLM Couture?
What type of designs can be expected in the Fall 2022 collection by Francesca Avila?
What is the significance of Francesca Avila designing under her maiden name?
