JinkoSolar Updates Value-based Strategy Combining Principles, Social Responsibility and Profitability
JinkoSolar announced an update to its value-based strategy on May 10, 2021, aiming to integrate social responsibility with profitability. The company emphasizes achieving carbon neutrality and phasing out fossil fuels. Its new slogan, 'Be Your Climate Action Partner,' reflects a commitment to empowering global partners in solar energy innovation. JinkoSolar has built a robust network supporting carbon-neutral pathways and aims to optimize energy use across industries. The strategy addresses the need for companies to incorporate climate goals into their operations, highlighting its dedication to sustainability.
- Integration of CSR into core business strategy, enhancing alignment with market trends.
- Commitment to carbon neutrality, positioning JinkoSolar as a leader in green energy.
- Robust network of partners supports diverse solar solutions, expanding market reach.
- None.
SHANGRAO, China, May 10, 2021 /PRNewswire/ -- JinkoSolar Holding Co., Ltd. ("JinkoSolar" or the "Company") (NYSE: JKS), one of the largest and most innovative solar module manufacturers in the world, today announced that it has officially updated its new value-based strategy to redefine the incorporation of principles, social responsibility and profitability.
JinkoSolar began in 2006 as a wafer manufacturer before going public on the New York Stock Exchange in 2010. The value of its brand is intrinsically associated with achieving carbon neutrality through the gradual phasing out of fossil fuels and their replacement by renewable energy.
Ms. Dany Qian, JinkoSolar Vice President commented, "The company's culture and day-to-day operations are guided by the principles of "equity, responsibility, progress and creativity. We aim to empower global industries and organizations to make the best use of solar power, and to do well in business by doing good through commitments in social responsibility."
In its strategy outline, JinkoSolar has integrated corporate social responsibility (CSR) into the products, services, and business model that the company offers. This strategy bridges the usual distinction between CSR initiatives and its core business activities. Instead of positioning CSR as peripheral, JinkoSolar will build CSR or "doing good" into its profit-making objectives, or "doing well". Its new corporate slogan is "Be Your Climate Action Partner", reflecting a combination of technical innovation, green transformation, and social development that it will bring to its enterprise partners and customers as they navigate challenges at the organizational and value-chain action levels.
JinkoSolar has, throughout its history, leveraged its massive customer base around the world to empower other organizations and industries to achieve carbon neutrality. In addition to solar panel sales, JinkoSolar works with an unrivaled ecosystem of partners to optimize and deliver carbon-neutral pathways. Its network includes institutions, energy design houses, key component vendors, system integrators, omnichannel distributors, Engineering-Procurement-Construction (EPC) partners, and cross-PV industry conglomerates (based on technologies other than silicon). Working closely with governments and global customers, JinkoSolar delivers the consulting, design, deployment, and optimization that makes it possible for the harnessing of data, products, technologies, and services towards achieving carbon neutrality.
Overall, the strategy focuses on carbon neutrality of industries, zero-emission buildings and transportation, and conventional energy optimization, coupling these with solar energy, 24/7 solar-plus-storage clean power solutions, rural electrification, and other forms of resource conservation through solar powered water and irrigation for agricultural land, solar pumping, solar desalination and desert greening.
New requirements for companies and organizations to incorporate climate goals into their business operations have quickly driven up complexities and uncertainties. JinkoSolar's value-based strategy highlights the importance of aligning organization and action to navigate challenges as companies and organizations strive to make carbon neutrality, the central goal in their strategic focus.
About JinkoSolar Holding Co., Ltd.
JinkoSolar (NYSE: JKS) is one of the largest and most innovative solar module manufacturers in the world. JinkoSolar distributes its solar products and sells its solutions and services to a diversified international utility, commercial and residential customer base in China, the United States, Japan, Germany, the United Kingdom, Chile, South Africa, India, Mexico, Brazil, the United Arab Emirates, Italy, Spain, France, Belgium, and other countries and regions. JinkoSolar has built a vertically integrated solar product value chain, with an integrated annual capacity of 22 GW for mono wafers, 11 GW for solar cells, and 31 GW for solar modules, as of December 31, 2020.
JinkoSolar has 9 productions facilities globally, 23 overseas subsidiaries in Japan, South Korea, Vietnam, India, Turkey, Germany, Italy, Switzerland, United States, Mexico, Brazil, Chile, Australia, Portugal, Canada, Malaysia, UAE, Kenya, Denmark, and global sales teams in China, United Kingdom, France, Spain, Bulgaria, Greece, Ukraine, Jordan, Saudi Arabia, Tunisia, Morocco, Kenya, South Africa, Costa Rica, Colombia, Panama, Kazakhstan, Malaysia, Myanmar, Sri Lanka, Thailand, Vietnam, Poland and Argentina, as of December 31, 2020.
To find out more, please see: www.jinkosolar.com
Safe-Harbor Statement
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends, "plans," "believes," "estimates" and similar statements. Among other things, the quotations from management in this press release and the Company's operations and business outlook, contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding these and other risks is included in JinkoSolar's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Except as required by law, the Company does not undertake any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
For investor and media inquiries, please contact:
Ms. Stella Wang
JinkoSolar Holding Co., Ltd.
Tel: +86 21-5180-8777 ext.7806
Email: pr@jinkosolar.com
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SOURCE JinkoSolar Holding Co., Ltd.
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