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J.Jill Announces Pricing of Public Offering of Common Stock

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J.Jill (NYSE: JILL), a women’s apparel retailer, has announced the pricing of its public offering of 2,000,000 shares of common stock at $31.00 per share.

The company itself is offering 1,000,000 shares, while its largest stockholder, an affiliate of TowerBrook Capital Partners, is offering the other 1,000,000 shares. The selling stockholder has also given underwriters a 30-day option to purchase up to an additional 300,000 shares.

J.Jill expects gross proceeds of $31 million from its share sale, which it plans to use for debt repayment and general corporate purposes. The offering is set to close on June 14, 2024, pending customary closing conditions.

Jefferies, William Blair, and TD Cowen are leading the underwriting, with BTIG as a bookrunner and Telsey Advisory Group as a co-manager. The shares are being offered under an effective shelf registration statement filed with the SEC.

Positive
  • Pricing of public offering at $31.00 per share.
  • Gross proceeds of $31 million expected for J.Jill.
  • Funds to be used for debt repayment and general corporate purposes.
  • Option for underwriters to purchase an additional 300,000 shares.
  • Backed by reputable underwriters: Jefferies, William Blair, and TD Cowen.
Negative
  • J.Jill will not receive any proceeds from shares sold by the selling stockholder.
  • Potential dilution of existing shareholders' stakes.
  • Offering contingent upon satisfaction of customary closing conditions.

Insights

The public offering of 2,000,000 shares of J.Jill's common stock at $31.00 per share indicates a strategic move to raise capital, with the company directly offering 1,000,000 shares and its largest stockholder, TowerBrook Capital Partners L.P., offering the other million. This split indicates a mix of generating capital for J.Jill while allowing the primary stockholder to liquidate some of their stake.

From a financial perspective, the gross proceeds of $31.0 million are earmarked for debt repayment and general corporate uses. This suggests that J.Jill might be looking to reduce their leverage, thereby strengthening their balance sheet and potentially improving their credit ratings, which could lower borrowing costs in the future. However, it is notable that J.Jill will not benefit from the proceeds of the shares sold by the selling stockholder, which could be seen as a dilution of existing shareholders' value without direct benefit to the company. Investors should monitor how J.Jill utilizes the funds and whether the strategic objectives are met effectively.

In the short term, this move may pressure the stock price due to dilution. Long-term effects will depend on the company's ability to leverage the raised capital for growth or cost reduction.

J.Jill's offering highlights a significant transaction in the retail apparel sector, where capital raising is often indicative of expansion plans or balance sheet adjustments. The pricing at $31.00 per share implies a valuation that J.Jill and underwriters believe is attractive yet realistic in the current market conditions. The participation of prominent institutions like Jefferies, William Blair and TD Cowen underscores market confidence in J.Jill's financial health and prospects.

Prospective investors should consider the broader market trends, including consumer behavior shifting towards online retail. J.Jill's positioning as a women's apparel brand with omnichannel capabilities might benefit from this trend. However, the competitive landscape in retail fashion is fierce, with major players continuously innovating. Investors should analyze J.Jill's market share position, brand loyalty and adaptability to evolving consumer preferences.

Furthermore, with TowerBrook Capital Partners L.P. reducing its stake, it might signal a perceived peak in valuation by insiders, or alternatively, a recalibration of their investment portfolio. Retail investors should weigh this insider action as part of their broader investment thesis.

QUINCY, Mass.--(BUSINESS WIRE)-- J.Jill, Inc. (NYSE: JILL) (“J.Jill”), a premier omnichannel retailer and nationally recognized women’s apparel brand, today announced the pricing of the underwritten public offering of 2,000,000 shares of its common stock at a price to the public of $31.00 per share. J.Jill is offering 1,000,000 shares and an affiliate of TowerBrook Capital Partners L.P., J.Jill’s largest stockholder (the “selling stockholder”), is offering 1,000,000 shares. The selling stockholder has also granted the underwriters a 30-day option to purchase up to an additional 300,000 shares of J.Jill’s common stock. The offering is expected to close on June 14, 2024, subject to the satisfaction of customary closing conditions.

The gross proceeds to J.Jill from the offering, before deducting underwriting discounts and commissions and estimated offering expenses payable by J.Jill, are expected to be $31.0 million. J.Jill intends to use the net proceeds from its sale of shares for repayment of its debt and general corporate purposes. J.Jill will not receive any proceeds from the sale of shares by the selling stockholder.

Jefferies, William Blair and TD Cowen are acting as joint book-running managers for the offering. BTIG is acting as a bookrunner for the offering. Telsey Advisory Group is acting as a co-manager for the offering.

The securities described above are being offered pursuant to an effective shelf registration statement that was declared effective by the U.S. Securities and Exchange Commission (the “SEC”) on September 25, 2023. This offering is being made only by means of a prospectus supplement and the accompanying prospectus that forms a part of the effective shelf registration statement.

A preliminary prospectus supplement related to the offering (including the accompanying prospectus) has been previously filed with the SEC and is available on the SEC’s website located at www.sec.gov. Copies of the final prospectus supplement and the accompanying prospectus will be filed with the SEC may be obtained, when available, by visiting the SEC’s website or by contacting: Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, New York 10022, via telephone: (877) 821-7388 or via email: Prospectus_Department@Jefferies.com; William Blair & Company, L.L.C., Attention: Prospectus Department, 150 North Riverside Plaza, Chicago, Illinois 60606, by telephone at (800) 621-0687 or by email at prospectus@williamblair.com; or TD Securities (USA) LLC, 1 Vanderbilt Avenue, New York, New York 10017, by telephone at (855) 495-9846, or by email at TD.ECM_Prospectus@tdsecurities.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About J.Jill, Inc.

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through over 200 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

Forward-Looking Statements

Certain statements contained in this press release, including those relating to the timing and completion of the offering, the satisfaction of customary closing conditions related to the offering, the anticipated gross proceeds of the offering and the use of proceeds from the offering, are forward-looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties associated with the consummation of the proposed offering, market conditions, general economic conditions and other risks identified from time to time in J.Jill’s filings with the SEC, including the factors set forth under “Risk Factors” in J.Jill’s Annual Report on Form 10-K for the fiscal year ended February 3, 2024, as well as the preliminary prospectus supplement and accompanying prospectus related to the proposed offering to be filed with the SEC. You are encouraged to read J.Jill’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. J.Jill cautions investors, potential investors and others not to place considerable reliance on the forward-looking statements in this press release. Any such forward-looking statement speaks only as of the date on which it is made. J.Jill undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise.

Investor Relations:

Caitlin Churchill

ICR, Inc.

investors@jjill.com

203-682-8200



Business and Financial Media:

Ariel Kouvaras

Sloane & Company

akouvaras@sloanepr.com

973-897-6241



Brand Media:

J.Jill, Inc.

media@jjill.com

617-376-4399

Source: J.Jill, Inc.

FAQ

What is the price of J.Jill's public offering of common stock?

The price of J.Jill's public offering of common stock is $31.00 per share.

How many shares are being offered in J.Jill's public offering?

J.Jill is offering 2,000,000 shares in total, with 1,000,000 shares offered by the company and 1,000,000 shares by TowerBrook Capital Partners.

What will J.Jill use the proceeds from the public offering for?

J.Jill intends to use the proceeds for debt repayment and general corporate purposes.

When is J.Jill's public offering expected to close?

J.Jill's public offering is expected to close on June 14, 2024, subject to customary closing conditions.

Who are the underwriters for J.Jill's public offering?

The underwriters are Jefferies, William Blair, TD Cowen, with BTIG as a bookrunner and Telsey Advisory Group as a co-manager.

Will J.Jill receive any proceeds from the shares sold by TowerBrook Capital Partners?

No, J.Jill will not receive any proceeds from the sale of shares by TowerBrook Capital Partners.

J.Jill, Inc.

NYSE:JILL

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Apparel Retail
Women's, Misses', and Juniors Outerwear
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United States of America
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