EngageLab Empowers Tea Beverage Brand Global Expansion with Customer Engagement Solution

Rhea-AI Summary

EngageLab has partnered with a major Chinese tea beverage brand to enhance their global customer engagement through AppPush notification capabilities. The beverage brand has established thousands of stores across 100+ countries, focusing on premium tea offerings. EngageLab's solution addressed key challenges in overseas messaging services, delivering three major improvements: 1) Enhanced delivery capabilities through integrated mainstream system channels, improving message delivery rates by 40%, 2) Intelligent cross-regional push notifications enabling localized operations through dynamic AppKey switching, reducing development costs, and 3) Global multi-data center infrastructure ensuring data compliance across regions including Singapore, Virginia, Frankfurt, and Hong Kong.

Positive

• Improved message delivery rates by approximately 40% through integrated mainstream system channels
• Reduced development and maintenance costs through dynamic AppKey switching functionality
• Enhanced data compliance through multiple strategic data centers worldwide
• Simplified regional market operations without need for multiple app versions

Negative

• None.

SINGAPORE, June 17, 2025 (GLOBE NEWSWIRE) -- EngageLab, a leading omni-channel customer engagement platform provider, is proud to announce its successful partnership with a prominent Chinese tea beverage brand, supporting the company's global expansion through EngageLab's high-delivery rate AppPush notification capabilities. This Chinese new tea beverage brand has recently achieved a significant breakthrough in overseas markets by presenting Eastern tea culture through a modern lens. Built on a foundation of premium original leaf tea, the brand has strategically expanded across global markets through carefully tailored localization strategies. The company has successfully established thousands of stores across more than 100 countries and regions, positioning itself as a leading Chinese brand in the fresh-made tea beverage sector throughout Southeast Asia, North America, and other key markets worldwide.

With rapid business growth and global expansion, the brand encountered challenges in its overseas notification services, such as unstable channel quality and unreliable message delivery. These issues impacted user experience and the efficiency of global operations.

To address these challenges, the brand partnered with EngageLab, adopting its AppPush solution to comprehensively optimize overseas messaging services and achieve three major improvements:

• Superior Delivery Capabilities Supporting Global Expansion
  As the brand expanded to over 100 countries, especially in emerging markets like Southeast Asia, complex network environments posed challenges to efficient communication. EngageLab AppPush integrated international mainstream system channels such as FCM and APNS, along with major smartphone manufacturer push channels including Xiaomi, Huawei, OPPO, vivo, and self-built enhanced channels. This improved message delivery rates by approximately 40%, providing robust technical support for global operations.
• Intelligent Cross-Regional Push Notifications Enabling Localized Operations
  Operating across diverse countries and regions, the brand faced varying user needs and operational strategies. EngageLab AppPush’s dynamic AppKey switching function brought tremendous convenience. When users switch countries within the app, the SDK can apply corresponding country/regional SDK configurations through simple API calls. This enables the brand to flexibly develop and implement independent push strategies, user behavior tracking, and marketing campaigns for different markets, without the need to develop and maintain multiple app versions, significantly reducing development and maintenance costs and enhancing regional market responsiveness.
• Global Multi-Data Center Layout Ensuring Compliant Operations
  In a global environment where data sovereignty and privacy protection are highly valued, compliant handling of user data is crucial for international enterprises. EngageLab has deployed distributed data centers in multiple strategic locations worldwide (including Singapore, Virginia USA, Frankfurt Germany, Hong Kong China, etc.), providing robust localized data compliance solutions. The brand can intelligently select the most appropriate data storage and processing nodes based on users’ regions, strictly adhering to local privacy regulatory requirements.

About EngageLab
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit www.engagelab.com.

For Media Inquiries:
Contact: marketing@engagelab.com
Website: www.engagelab.com

FAQ

What improvements did EngageLab (JG) bring to the tea beverage brand's global operations?

EngageLab improved message delivery rates by 40%, enabled localized operations through dynamic AppKey switching, and ensured data compliance through global multi-data center infrastructure.

How does EngageLab's AppPush solution handle cross-regional operations?

The solution uses dynamic AppKey switching to automatically apply regional configurations, enabling independent push strategies and marketing campaigns for different markets without multiple app versions.

Where are EngageLab's data centers located globally?

EngageLab has data centers strategically located in Singapore, Virginia USA, Frankfurt Germany, and Hong Kong China.

What channels does EngageLab integrate for push notifications?

EngageLab integrates FCM, APNS, and major smartphone manufacturer push channels including Xiaomi, Huawei, OPPO, and vivo.