Aurora Mobile’s EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success
Aurora Mobile's (NASDAQ: JG) subsidiary EngageLab has enhanced its Marketing Automation capabilities with AI-powered features. The upgrade includes omnichannel marketing automation across AppPush, WebPush, Email, SMS, and WhatsApp, along with a visual journey orchestration tool featuring drag-and-drop functionality.
The platform now offers AI-driven insights and optimization with real-time analytics for tracking user behavior and revenue conversions. Customer success stories showcase significant improvements: an e-commerce platform achieved a 30% increase in conversions, a gaming developer saw a 45% boost in click-through rates and recovered 20% of churned players, while an education provider reported a 40% increase in course completions.
The solution includes five self-built messaging channels, GPTBots.ai integration for content creation, and global technical support.
La sussidiaria di Aurora Mobile (NASDAQ: JG), EngageLab, ha migliorato le sue capacità di Marketing Automation con funzionalità potenziate dall'AI. L'aggiornamento include automazione del marketing omnicanale attraverso AppPush, WebPush, Email, SMS e WhatsApp, insieme a uno strumento di orchestrazione del percorso visivo con funzionalità di trascinamento e rilascio.
La piattaforma offre ora analisi e ottimizzazione guidate dall'AI con analisi in tempo reale per monitorare il comportamento degli utenti e le conversioni di fatturato. Le storie di successo dei clienti mostrano miglioramenti significativi: una piattaforma di e-commerce ha registrato un aumento del 30% delle conversioni, uno sviluppatore di giochi ha visto un aumento del 45% nei tassi di clic e ha recuperato il 20% dei giocatori persi, mentre un fornitore di istruzione ha riportato un aumento del 40% nei completamenti dei corsi.
La soluzione include cinque canali di messaggistica sviluppati internamente, integrazione di GPTBots.ai per la creazione di contenuti e supporto tecnico globale.
La subsidiaria de Aurora Mobile (NASDAQ: JG), EngageLab, ha mejorado sus capacidades de Automatización de Marketing con características impulsadas por IA. La actualización incluye automatización de marketing omnicanal a través de AppPush, WebPush, Email, SMS y WhatsApp, junto con una herramienta de orquestación de viajes visual con funcionalidad de arrastrar y soltar.
La plataforma ahora ofrece perspectivas y optimización impulsadas por IA con análisis en tiempo real para rastrear el comportamiento del usuario y las conversiones de ingresos. Las historias de éxito de los clientes muestran mejoras significativas: una plataforma de comercio electrónico logró un aumento del 30% en las conversiones, un desarrollador de juegos vio un aumento del 45% en las tasas de clic y recuperó el 20% de los jugadores perdidos, mientras que un proveedor de educación informó un aumento del 40% en las finalizaciones de cursos.
La solución incluye cinco canales de mensajería construidos internamente, integración de GPTBots.ai para la creación de contenido y soporte técnico global.
오로라 모바일(Aurora Mobile) (NASDAQ: JG)의 자회사인 EngageLab이 AI 기반 기능으로 마케팅 자동화 능력을 향상시켰습니다. 이번 업그레이드는 AppPush, WebPush, 이메일, SMS 및 WhatsApp을 통한 옴니채널 마케팅 자동화를 포함하며, 드래그 앤 드롭 기능을 갖춘 비주얼 여정 오케스트레이션 도구도 제공합니다.
이 플랫폼은 이제 AI 기반 통찰력 및 최적화를 제공하며, 사용자 행동 및 수익 전환을 추적하는 실시간 분석 기능을 갖추고 있습니다. 고객 성공 사례는 상당한 개선을 보여줍니다: 한 전자상거래 플랫폼은 30%의 전환율 증가를 달성했으며, 한 게임 개발자는 클릭률이 45% 증가하고 20%의 이탈한 플레이어를 회복했으며, 한 교육 제공자는 40%의 강좌 완료율 증가를 보고했습니다.
이 솔루션에는 다섯 개의 자체 구축된 메시징 채널, 콘텐츠 생성을 위한 GPTBots.ai 통합 및 글로벌 기술 지원이 포함됩니다.
La filiale d'Aurora Mobile (NASDAQ: JG), EngageLab, a amélioré ses capacités d'automatisation marketing avec des fonctionnalités alimentées par l'IA. La mise à jour comprend l'automatisation marketing omnicanale via AppPush, WebPush, Email, SMS et WhatsApp, ainsi qu'un outil d'orchestration de parcours visuel avec une fonctionnalité de glisser-déposer.
La plateforme propose désormais des insights et optimisations pilotés par l'IA avec des analyses en temps réel pour suivre le comportement des utilisateurs et les conversions de revenus. Les histoires de succès des clients montrent des améliorations significatives : une plateforme de commerce électronique a réalisé une augmentation de 30 % des conversions, un développeur de jeux a constaté une augmentation de 45 % des taux de clics et a récupéré 20 % des joueurs perdus, tandis qu'un fournisseur d'éducation a signalé une augmentation de 40 % des réussites de cours.
La solution comprend cinq canaux de messagerie développés en interne, l'intégration de GPTBots.ai pour la création de contenu et un support technique mondial.
Die Tochtergesellschaft von Aurora Mobile (NASDAQ: JG), EngageLab, hat ihre Marketing-Automatisierungsfähigkeiten mit KI-gestützten Funktionen verbessert. Das Upgrade umfasst omnichannel Marketing-Automatisierung über AppPush, WebPush, E-Mail, SMS und WhatsApp sowie ein visuelles Orchestrierungstool mit Drag-and-Drop-Funktionalität.
Die Plattform bietet nun KI-gesteuerte Erkenntnisse und Optimierung mit Echtzeitanalysen zur Verfolgung des Nutzerverhaltens und der Umsatzkonversionen. Erfolgsstories von Kunden zeigen signifikante Verbesserungen: Eine E-Commerce-Plattform erzielte einen 30%igen Anstieg der Konversionen, ein Spieleentwickler verzeichnete einen 45%igen Anstieg der Klickrate und erholte 20% der verlorenen Spieler, während ein Bildungsanbieter einen 40%igen Anstieg der Kursabschlüsse meldete.
Die Lösung umfasst fünf selbstentwickelte Messaging-Kanäle, die Integration von GPTBots.ai zur Inhaltserstellung und globalen technischen Support.
- Integration of AI-powered features for automated marketing optimization
- Demonstrated success metrics: 30% increase in e-commerce conversions
- 45% improvement in gaming click-through rates
- 40% increase in education course completions
- Expansion of service offering with five integrated messaging channels
- None.
EngageLab Taking Marketing Automation to the Next Level
SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results.
Revolutionizing Marketing with Key Features
- Omnichannel Marketing Automation: Seamlessly connect with customers across AppPush, WebPush, Email, SMS, and WhatsApp to maximize engagement and conversions.
- Visual Journey Orchestration: A drag-and-drop builder with pre-designed templates enables marketers to create personalized user journeys without coding, reducing operational costs and increasing efficiency.
- AI-Driven Insights & Optimization: Real-time analytics track user behavior, participation rates, and revenue conversions, allowing businesses to optimize strategies for maximum ROI.
Tailored Journey Orchestration for Diverse Scenarios
EngageLab’s upgraded functions are designed to cater to various industries and use cases, including:
- New User Onboarding: Guide users through core features for quick adoption.
- Trial & Upgrade: Send reminders or exclusive offers to encourage payments.
- Re-engagement: Reactivate inactive users with personalized incentives.
- Targeted Campaigns: Leverage interaction data to deliver precise holiday deals or event teasers.
Customer Success Stories
E-commerce: A B2C platform achieved a
Gaming: A mobile game developer boosted click-through rates by
Education: An online curriculum designer saw a
Why Choose EngageLab?
- Powerful Messaging Channels: Five self-built messaging channels ensure high delivery rates and reliability.
- AI-Powered Personalization: The integration of GPTBots.ai enables 24/7 personalized content creation and strategy optimization.
- Global Support: A professional technical team provides 1-to-1 services and customized solutions for enterprises worldwide.
Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup
About EngageLab
EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses with multiple global nodes, delivering more than 1 million messages every second across various channels.
For more information about EngageLab and its suite of solutions, visit www.engagelab.com.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.
For more information, please visit https://ir.jiguang.cn/.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.
For more information, please contact:
Aurora Mobile Limited
E-mail: ir@jiguang.cn
Christensen
In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com
For Media Inquiries:
Contact: marketing@engagelab.com | Website: www.engagelab.com
Photos accompanying this announcement are available at:
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FAQ
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