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Jeff’s’ Brands Initiates Strategic Plan by Entering into a Non-Binding Letter of Intent to Sell Subsidiary to a U.S. Public Company at a valuation of approximately $13.125 million

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Jeffs’ Brands (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company, announced a strategic plan involving a non-binding Letter of Intent (LOI) to sell its U.S. subsidiary, Smart Repair Pro, to a U.S. public company traded on the OTC pink sheets. The proposed valuation for the sale is approximately $13.125 million.

Jeffs’ Brands will receive 75% of the Acquiring Company’s shares upon closing and an additional 15% equity stake upon meeting certain milestones, including an uplisting to a national U.S. exchange within three years. The transaction is expected to close by December 31, 2024, subject to due diligence, binding agreements, and regulatory approvals.

The initial valuation for the Acquiring Company is approximately $1.5 million, contingent on cash holdings of at least $750,000. Jeffs’ Brands aims to focus on core markets while retaining up to 90% equity in the Acquiring Entity for future growth.

Jeffs’ Brands (Nasdaq: JFBR, JFBRW), un'azienda di e-commerce orientata ai dati, ha annunciato un piano strategico che prevede una Lettera di Intenti (LOI) non vincolante per vendere la sua filiale statunitense, Smart Repair Pro, a una società pubblica americana quotata sul mercato OTC pink sheets. La valutazione proposta per la vendita è di circa 13,125 milioni di dollari.

Jeffs’ Brands riceverà il 75% delle azioni della Società Acquirente al momento della chiusura e un ulteriore 15% di partecipazione azionaria al raggiungimento di determinati traguardi, inclusa una quotazione su un mercato nazionale statunitense entro tre anni. Si prevede che la transazione si concluderà entro il 31 dicembre 2024, a condizione di effettuare le dovute verifiche, stipulare accordi vincolanti e ottenere le approvazioni normative.

La valutazione iniziale per la Società Acquirente è di circa 1,5 milioni di dollari, a condizione che le disponibilità liquide siano almeno 750,000 dollari. Jeffs’ Brands punta a concentrarsi sui mercati principali mantenendo fino al 90% di partecipazione nella Entità Acquirente per una futura crescita.

Jeffs’ Brands (Nasdaq: JFBR, JFBRW), una empresa de comercio electrónico impulsada por datos, anunció un plan estratégico que involucra una Carta de Intención (LOI) no vinculante para vender su filial estadounidense, Smart Repair Pro, a una empresa pública estadounidense que cotiza en el mercado OTC pink sheets. La valoración propuesta para la venta es de aproximadamente 13.125 millones de dólares.

Jeffs’ Brands recibirá el 75% de las acciones de la Empresa Adquiriente al cierre y un 15% adicional de participación accionaria al alcanzar ciertos hitos, incluida una inclusión en una bolsa nacional estadounidense dentro de tres años. Se espera que la transacción se cierre antes del 31 de diciembre de 2024, sujeta a la debida diligencia, acuerdos vinculantes y aprobaciones regulatorias.

La valoración inicial para la Empresa Adquiriente es de aproximadamente 1.5 millones de dólares, condicionada a que las reservas de efectivo sean de al menos 750,000 dólares. Jeffs’ Brands tiene como objetivo centrarse en los mercados clave mientras retiene hasta el 90% de participación en la Entidad Adquiriente para un crecimiento futuro.

제프스 브랜드 (Nasdaq: JFBR, JFBRW)는 데이터 기반 전자상거래 회사로, 미국 자회사인 스마트 리페어 프로를 OTC 핑크 시트에서 거래되는 미국 상장 회사에 매각하는 비구속적 의향서(LOI)를 포함한 전략적 계획을 발표했습니다. 매각 제안 가치는 약 1,312.5만 달러입니다.

제프스 브랜드는 거래 성사 시 인수 회사의 주식 75%를 받고, 특정 이정표 달성 시 추가로 15%의 지분을 받게 됩니다. 여기에는 3년 이내에 미국의 국가 거래소로의 상장이 포함됩니다. 거래는 2024년 12월 31일까지 완료될 것으로 예상되며, 적절한 실사, 구속력 있는 계약 및 규제 승인이 필요합니다.

인수 회사의 초기 가치는 약 150만 달러로, 현금 보유액은 최소 75만 달러 이상이어야 합니다. 제프스 브랜드는 주요 시장에 집중하면서 향후 성장 가능성을 위해 인수Entity의 최대 90%의 지분을 유지하는 것을 목표로 하고 있습니다.

Jeffs’ Brands (Nasdaq: JFBR, JFBRW), une entreprise de commerce électronique axée sur les données, a annoncé un plan stratégique impliquant une lettre d'intention (LOI) non contraignante pour vendre sa filiale américaine, Smart Repair Pro, à une entreprise publique américaine cotée sur les OTC pink sheets. La valorisation proposée pour la vente est d'environ 13,125 millions de dollars.

Jeffs’ Brands recevra 75 % des actions de l'entreprise acquéreuse lors de la clôture et une participation supplémentaire de 15 % lors de l'atteinte de certains objectifs, y compris une inscription sur une bourse nationale américaine dans un délai de trois ans. La transaction devrait être finalisée avant le 31 décembre 2024, sous réserve de la due diligence, d'accords contraignants et d'approbations réglementaires.

La valorisation initiale de l'entreprise acquéreuse est d'environ 1,5 million de dollars, conditionnée par des liquidités d'au moins 750 000 dollars. Jeffs’ Brands vise à se concentrer sur les marchés clés tout en conservant jusqu'à 90 % de participation dans l'entité acquéreuse pour une croissance future.

Jeffs’ Brands (Nasdaq: JFBR, JFBRW), ein datengestütztes E-Commerce-Unternehmen, kündigte einen strategischen Plan an, der eine unverbindliche Absichtserklärung (LOI) zum Verkauf seiner US-Tochtergesellschaft Smart Repair Pro an ein in den OTC-Pink Sheets gelistetes US-Unternehmen umfasst. Die vorgeschlagene Bewertung für den Verkauf beträgt ungefähr 13,125 Millionen Dollar.

Jeffs’ Brands wird 75% der Aktien des erwerbenden Unternehmens bei Abschluss erhalten und zusätzlich 15% Eigenkapital bei Erreichung bestimmter Meilensteine, einschließlich einer Notierung an einer nationalen US-Börse innerhalb von drei Jahren. Die Transaktion soll bis zum 31. Dezember 2024 abgeschlossen sein, vorbehaltlich einer Due Diligence, verbindlichen Vereinbarungen und Genehmigungen durch Regulierungsbehörden.

Die anfängliche Bewertung des erwerbenden Unternehmens beträgt etwa 1,5 Millionen Dollar, abhängig von einem Barguthaben von mindestens 750.000 Dollar. Jeffs’ Brands hat das Ziel, sich auf Kernmärkte zu konzentrieren und bis zu 90% Eigenkapital in der Erwerbsgesellschaft für zukünftiges Wachstum zu behalten.

Positive
  • The proposed sale of Smart Repair Pro is valued at approximately $13.125 million.
  • Jeffs’ Brands will receive 75% of the Acquiring Company’s shares upon closing.
  • An additional 15% equity stake is contingent on meeting milestones, including uplisting.
Negative
  • There is no guarantee when or if the transaction will be completed.

Insights

This strategic transaction represents a significant value creation opportunity for Jeffs' Brands. The $13.125 million valuation for Smart Repair Pro, compared to JFBR's current market cap of $3.2 million, suggests substantial undervaluation of the company's assets. The deal structure is particularly interesting - by receiving up to 90% equity in the acquiring OTC company, JFBR maintains significant upside exposure while potentially creating a more efficient corporate structure for U.S. operations.

The milestone-based additional 15% equity tied to uplisting creates further value potential. However, investors should note key risks: the non-binding nature of the LOI, the acquiring company's OTC status and the relatively small $750,000 cash requirement. The December 2024 targeted closing provides a near-term catalyst, but execution risks remain significant.

The e-commerce landscape on Amazon Marketplace is highly competitive, making this strategic restructuring particularly relevant. Smart Repair Pro's valuation at $13.125 million suggests strong market positioning and growth potential in the U.S. market. The transaction could provide better visibility and operational flexibility through a U.S.-listed vehicle, potentially attracting U.S. investors and partners.

The structure allows JFBR to maintain control while creating a separate growth platform, which could unlock value through improved market perception and easier access to U.S. capital markets. The three-year timeline for uplisting indicates a methodical approach to value creation, though success will depend heavily on execution and market conditions.

Jeffs’ Brands Plans to Retain Up to a 90% Equity Stake in the Acquiring Entity, Positioned for Future Growth

Tel Aviv, Israel, Nov. 07, 2024 (GLOBE NEWSWIRE) --  Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, initiated steps for a strategic expansion with the execution of a non-binding Letter of Intent (LOI) to sell its U.S. subsidiary, Smart Repair Pro. The proposed sale, valued at approximately $13.125 million, will transfer Smart Repair Pro to a U.S. public company traded on the OTC pink sheets (the “Acquiring Company”), paving the way for enhanced growth opportunities and sharpened market focus.

As announced on October 30, 2024, Jeffs’ Brands has entered into an LOI under which it will transfer all shares of Smart Repair Pro to the Acquiring Company. In exchange, Jeffs’ Brands will receive 75% of the Acquiring Company’s issued and outstanding shares (on a fully diluted basis) as the base payment upon closing of the transaction. Additionally, upon meeting certain milestones, including an uplisting of the Acquiring Company to a national U.S. exchange within three years of closing, Jeffs’ Brands will be granted an additional 15% equity stake as a deferred payment.

The transaction reflects an initial valuation of approximately $1.5 million for the Acquiring Company, taking into account the completion of the deferred payment and contingent on cash holdings of at least $750,000. With this strategic transaction, Jeffs’ Brands aims to sharpen its focus on core markets while retaining significant ownership in the future growth of its U.S. operations.

The transaction is expected to close by December 31, 2024, subject to the successful completion of due diligence by both parties, the execution of binding definitive agreements with respect to the transaction, which shall include customary closing conditions, and compliance with any regulatory approvals. There is no guarantee when or if the transaction will be completed.

About Jeffs’ Brands Ltd

Jeffs’ Brands aims to transform the world of e-commerce by creating and acquiring products sold on Amazon Marketplace and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the transaction, which is subject to the execution of binding definitive agreements, the completion of the transaction, the valuation of the transaction, the value of the consideration, the performance of the Acquiring Company and our focus on core markets. Forward-looking statements are neither historical facts nor assurances of future performance Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com


FAQ

What is the valuation of the proposed sale of Smart Repair Pro?

The proposed sale of Smart Repair Pro is valued at approximately $13.125 million.

What percentage of the Acquiring Company's shares will Jeffs’ Brands receive?

Jeffs’ Brands will receive 75% of the Acquiring Company’s shares upon closing.

What additional equity stake will Jeffs’ Brands receive upon meeting milestones?

Jeffs’ Brands will be granted an additional 15% equity stake upon meeting certain milestones, including an uplisting to a national U.S. exchange within three years.

When is the transaction expected to close?

The transaction is expected to close by December 31, 2024, subject to due diligence, binding agreements, and regulatory approvals.

What is the initial valuation of the Acquiring Company?

The initial valuation for the Acquiring Company is approximately $1.5 million, contingent on cash holdings of at least $750,000.

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