Data Pioneer M Science Unveils New European Video Games Intelligence Solution

Rhea-AI Summary

M Science has launched an enhanced video games intelligence platform, expanding its reach from the U.S. into Europe. This development allows for comprehensive tracking and insights from millions of players across various distribution channels and over 1,000 games in real-time. The initial rollout covers the U.K. and France, with Spain and Germany to follow. The platform aims to provide clients with critical metrics including revenue tracking, cohort analysis, and extensive user data, enhancing decision-making capabilities for stakeholders in the gaming ecosystem.

Positive

• Expansion into European markets enhances data offerings and market reach.
• The platform integrates real-time analytics, offering comprehensive insights for clients.
• Strong existing client base in the gaming industry adds credibility to the platform.

Negative

• No significant negative points identified.

The rollout expands on M Science’s flagship video games platform

NEW YORK--(BUSINESS WIRE)-- M Science, the pioneer in data-driven research and analytics, announced today the launch of a new and improved video games intelligence platform, expanding its coverage from the U.S. market into Europe. This launch adds to the established momentum of M Science’s core video games solution, which has historically served both corporate and institutional investor clients. The analytics platform helps track sales across all aspects of the digital economy—offering competitive and consumer insights from millions of players across dozens of distribution channels, hundreds of publishers, and 1,000+ games in near real-time. This solution helps organizations throughout the video games ecosystem including publishers, developers, and platform operators.

M Science’s U.S. video games data quickly became the industry standard after launching several years ago and is currently used by the biggest names in the gaming space. With the addition of new geographies and functionality, the platform is now more indispensable than ever. In its initial rollout, the European video games data provides consumer and industry-wide insights across the U.K. and France, with Spain and Germany to follow.

“The majority of the world’s largest publishers and developers have relied on M Science to give them a competitive edge in building out their strategies and navigating the gaming ecosystem. We’re thrilled that our clients will now have access to a global view of country-specific intelligence through our enhanced video games platform,” said Elizabeth Coleman, Head of Product at M Science.

Combining years of market-leading video games intelligence and access to granular, real-time data, M Science’s video games platform offers an unparalleled view into the digital video games economy, from full game sales to microtransactions, downloadable content, season passes, subscriptions, and more. Metrics and features include:

• Revenue and usership
• Pre-sales tracking
• Live services and subscription tracking
• Cross-penetration across titles/platforms/subscriptions
• Customer cohort analysis
• Share of wallet

“Given our unique data assets, we provide our clients with the most granular insights possible. With our European expansion, global brands are now able to broaden the questions they can ask of our data and leverage it further within their organization to plan, track, and outperform in their sector,” said Liam Fistos, Video Games Analyst at M Science.

This launch is the first of a series of enhancements anticipated for M Science’s core video games products over the next year. Contact insights@mscience.com to learn more about this solution or any of M Science’s broader corporate intelligence offerings.

About M Science

M Science is a data-driven research and analytics firm, uncovering new insights for leading financial institutions and corporations since 2002. M Science is revolutionizing research, discovering new data sets and pioneering methodologies to provide actionable intelligence. Our research teams have decades of experience working with unstructured data in near real-time to discern critical insights that help clients make smarter, more informed decisions. We combine the best of finance, data, and technology to create a truly unique value proposition for both financial services firms and major corporations in a variety of industries. M Science is committed to diversity, equality, and inclusion to fuel innovation in our workplace. M Power, M Science's diversity taskforce, steers recruiting and educational initiatives to foster diverse perspectives and an environment that drives better results.

M Science is a portfolio company of Leucadia Investments, a division of Jefferies Financial Group Inc. (NYSE: JEF) with offices in New York, London, Hong Kong, and Portland, Oregon. For more information, please visit www.mscience.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211118005575/en/

Sales Contact

insights@mscience.com

Media Contact

BRANDSTYLE COMMUNICATIONS

Christina Gorini/ christina@brandstyle.com

Source: M Science

FAQ

What new features does M Science's video games platform offer in Europe?

M Science's platform now provides real-time data tracking, revenue insights, user metrics, and consumer behavior analysis across the European gaming market.

Which countries are included in M Science's European expansion?

The initial launch includes the U.K. and France, with plans to add Spain and Germany.

What is the significance of the new video games platform for clients?

It offers clients critical insights to enhance decision-making and competitive strategies within the gaming ecosystem.

What company is behind the new video games intelligence platform?

The platform is developed by M Science, a data-driven research and analytics firm.

When was the European expansion of M Science's platform announced?

The expansion was announced recently, although the exact date is not specified in the PR.