Sensormatic Solutions and INEO Collaborate to Bring Immersive Advertising Experience to Next-Gen EAS Systems
Sensormatic Solutions, part of Johnson Controls (NYSE: JCI), announced a strategic technology partnership with INEO to integrate digital display technology into their EAS and RFID-based exit systems. The collaboration aims to combine loss prevention solutions with immersive advertising capabilities, creating new retail revenue streams.
The integration will enhance three key areas: shrink visibility through item-level analytics, retail media network functionality with real-time content updates, and EAS with video monitoring for improved evidence collection during theft events. INEO's patented signal-shielding technology ensures EAS tags won't interfere with display performance.
The solution targets the growing retail media network market, allowing Consumer Packaged Goods brands to engage shoppers at key touchpoints. The new technology will be showcased at the 2025 NRF Big Show, with the integrated solutions scheduled for release later in 2025.
Sensormatic Solutions, parte di Johnson Controls (NYSE: JCI), ha annunciato una partnership strategica in tecnologia con INEO per integrare la tecnologia dei display digitali nei loro sistemi di uscita basati su EAS e RFID. Questa collaborazione ha l'obiettivo di combinare soluzioni per la prevenzione delle perdite con capacità pubblicitarie immersive, creando nuove fonti di reddito nel settore retail.
L'integrazione migliorerà tre aree chiave: visibilità dello shrink attraverso analisi a livello di singolo articolo, funzionalità della rete media retail con aggiornamenti dei contenuti in tempo reale, e EAS con monitoraggio video per una migliore raccolta di prove durante gli eventi di furto. La tecnologia brevettata di schermatura del segnale di INEO garantisce che i tag EAS non interferiscano con le performance del display.
La soluzione si rivolge al crescente mercato delle reti media retail, consentendo ai marchi di beni di consumo confezionati di coinvolgere i clienti nei punti chiave. La nuova tecnologia sarà presentata al NRF Big Show 2025, con le soluzioni integrate previste per il lancio alla fine del 2025.
Sensormatic Solutions, parte de Johnson Controls (NYSE: JCI), anunció una asociación estratégica en tecnología con INEO para integrar tecnología de pantallas digitales en sus sistemas de salida basados en EAS y RFID. La colaboración tiene como objetivo combinar soluciones de prevención de pérdidas con capacidades publicitarias inmersivas, creando nuevas fuentes de ingresos en el retail.
La integración mejorará tres áreas clave: visibilidad de la pérdida a través de análisis a nivel de artículo, funcionalidad de la red de medios minoristas con actualizaciones de contenido en tiempo real, y EAS con monitoreo de video para una mejor recopilación de pruebas durante eventos de robo. La tecnología patentada de blindaje de señales de INEO asegura que las etiquetas EAS no interrumpan el rendimiento de las pantallas.
La solución apunta al creciente mercado de la red de medios en retail, permitiendo a las marcas de Bienes de Consumo Empaquetados involucrar a los compradores en puntos clave. La nueva tecnología se mostrará en el NRF Big Show 2025, con las soluciones integradas programadas para su lanzamiento a finales de 2025.
센서매틱 솔루션즈는 존슨Controls(NYSE: JCI)의 일환으로 INEO와 전략적 기술 파트너십을 발표하며 디지털 디스플레이 기술을 EAS 및 RFID 기반 퇴장 시스템에 통합한다고 밝혔습니다. 이번 협업은 손실 방지 솔루션과 몰입형 광고 기능을 결합하여 새로운 소매 수익원을 창출하는 것을 목표로 하고 있습니다.
이 통합은 세 가지 주요 영역을 개선할 것입니다: 개별 품목 분석을 통한 shrink 가시성, 실시간 콘텐츠 업데이트가 가능한 소매 미디어 네트워크 기능, 도난 사건 중 증거 수집을 위한 비디오 모니터링이 포함된 EAS입니다. INEO의 특허 신호 차단 기술 덕분에 EAS 태그가 디스플레이 성능에 간섭하지 않도록 보장합니다.
이 솔루션은 성장하는 소매 미디어 네트워크 시장을 타깃으로 하며, 소비재 브랜드가 주요 접점에서 쇼핑객과 소통할 수 있도록 합니다. 새로운 기술은 2025 NRF 빅쇼에서 선보일 예정이며, 통합 솔루션은 2025년 후반에 출시될 예정입니다.
Sensormatic Solutions, partie de Johnson Controls (NYSE: JCI), a annoncé un partenariat technologique stratégique avec INEO pour intégrer la technologie d'affichage numérique dans ses systèmes de sortie basés sur l'EAS et le RFID. Cette collaboration vise à combiner des solutions de prévention des pertes avec des capacités publicitaires immersives, créant ainsi de nouvelles sources de revenus pour le retail.
L'intégration améliorera trois domaines clés : visibilité des pertes grâce à des analyses au niveau des articles, fonctionnalité du réseau média de détail avec des mises à jour de contenu en temps réel, et EAS avec surveillance vidéo pour une meilleure collecte de preuves lors des événements de vol. La technologie de blindage des signaux brevetée par INEO garantit que les étiquettes EAS n'interfèrent pas avec la performance des affichages.
La solution cible le marché croissant des réseaux médiatiques de détail, permettant aux marques de biens de consommation de s'engager auprès des acheteurs à des points de contact clés. La nouvelle technologie sera présentée au NRF Big Show 2025, avec des solutions intégrées prévues pour un lancement plus tard en 2025.
Sensormatic Solutions, Teil von Johnson Controls (NYSE: JCI), hat eine strategische Technologiepartnerschaft mit INEO angekündigt, um digitale Anzeigetechnologie in ihre auf EAS und RFID basierenden Ausgangssysteme zu integrieren. Die Zusammenarbeit zielt darauf ab, Verlustpräventionslösungen mit immersiven Werbe-Funktionen zu kombinieren und so neue Einnahmequellen im Einzelhandel zu schaffen.
Die Integration wird drei Schlüsselbereiche verbessern: Sichtbarkeit von Diebstahl durch Artikelanalysen, Funktionalität des Einzelhandelsmediennetzwerks mit aktuellen Inhaltsaktualisierungen sowie EAS mit Videoüberwachung zur besseren Beweissammlung während Diebstahlereignissen. Die patentierte Signalabschirmtechnologie von INEO sorgt dafür, dass EAS-Tags die Leistung der Anzeigen nicht beeinträchtigen.
Die Lösung richtet sich an den wachsenden Markt des Einzelhandelsmediennetzwerks und ermöglicht es Marken für verpackte Konsumgüter, Käufer an wichtigen Kontaktpunkten zu erreichen. Die neue Technologie wird auf der NRF Big Show 2025 vorgestellt, und die integrierten Lösungen sind für Ende 2025 geplant.
- Creation of new revenue streams through retail media advertising
- Enhanced loss prevention capabilities with item-level analytics
- Improved theft prevention through integrated video monitoring
- Real-time content management capabilities for better advertising effectiveness
- None.
Insights
The collaboration between Sensormatic Solutions and INEO represents a significant technological advancement in retail loss prevention and advertising. The integration of digital display technology with Electronic Article Surveillance (EAS) systems creates a dual-purpose infrastructure that addresses both security and revenue generation.
The strategic value lies in the convergence of three key elements:
- Enhanced loss prevention through video monitoring and real-time analytics
- New revenue streams from retail media networks
- Improved operational efficiency through item-level insights
This solution particularly stands out due to INEO's signal-shielding technology, which solves the traditional interference issues between EAS systems and digital displays. For JCI, this partnership could drive recurring revenue through both hardware sales and potential revenue sharing from advertising displays, expanding their addressable market in the retail technology sector.
The timing of this partnership is strategically aligned with two major retail trends: the surge in organized retail crime and the explosive growth of retail media networks, currently a
The system's ability to adapt content based on incoming versus outgoing shoppers represents a sophisticated approach to customer engagement. For JCI investors, this positions the company to capture a larger share of retail technology budgets, as stores increasingly seek integrated solutions that combine security with revenue generation capabilities.
- Brand will integrate INEO’s patented digital display technology across suite of EAS exit systems to open new retail revenue streams, enhance shopper experiences
- New pedestal technology will be on display at NRF’s 2025 Big Show
NEUHAUSEN,
“With the retail media network market growing rapidly, every inch of space is a valuable opportunity to increase revenue through ad sales or through personalized messages specific to a retailers’ shoppers,” said Tony D’Onofrio, president of Sensormatic Solutions. “Integrating INEO’s screen and content technologies into our leading EAS and RFID exit solutions will help ensure that our retail customers have what they need to optimize loss prevention, inventory management and customer communications — in a modern, dynamic footprint that better capitalizes on prime advertising space.”
INEO’s patented technology enable a store-as-a-media-business model where Consumer Packaged Goods (CPG) brands can motivate shopper engagement at key touchpoints in the customer journey. The company’s signal-shielding technology helps ensure that EAS tags don’t interfere with display performance or vice-versa, so stores get the best of both worlds. Sensormatic Solutions systems leveraging this technology will deliver enhanced:
- Shrink visibility. Never-before-seen item-level analytics and insights will help retailers respond effectively to loss events, reduce out-of-stocks, combat organized retail crime (ORC) and enhance store operations.
- Retail media network functionality. Customer preferences change quickly, and numerous factors can impact the efficacy of ads and displays. Real-time syncing of content updates helps ensure every message resonates with shoppers, can be adjusted to speak to incoming and outgoing shoppers and aligns with the store’s goals.
- EAS with video monitoring. Embedded cameras help loss prevention teams when theft events occur, using the connected system to pull video from the incident to enhance evidence packages, protect merchandise and reduce shrink in a wide variety of retail environments.
“INEO started with a simple mission: to elevate retail with groundbreaking technology,” said Kyle Hall, CEO of INEO. “Sensormatic Solutions has a legacy of pursuing that same goal, and it’s at the center of our work together. Our digital display technology paired with Sensormatic Solutions trusted loss prevention portfolio and global reach will be a game-changer for retailers seeking to make their storefronts more engaging while driving profit.”
Sensormatic Solutions will introduce solutions featuring INEO’s display technology later in 2025. NRF Big Show visitors can explore a range of Sensormatic Solutions newest innovations at booth #3523, Jan. 12-14, at the Javits Center in
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, Johnson Controls offers the world’s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel.
About INEO Tech Corp.
INEO Tech Corp., through its wholly owned subsidiary, INEO Solutions Inc., operates the INEO Media Network, a digital advertising and analytics solution for retailers, and INEO Retail Media, an advertising sales provider for in-store retail media. INEO is headquartered in
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Media Contacts:
Jaclyn Messina
Sensormatic Solutions by Johnson Controls
Work: +1-561-235-6458
jaclyn.messina@jci.com
Madison Southall
Sensormatic Solutions by Johnson Controls
Work: +1 215 869 6452
madison.southall@jci.com
Grace
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504
jciretail@matternow.com
Source: Sensormatic Solutions
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