Sensormatic Solutions and HappyOrNot Elevate Customer Experience With Brand Vitality Meter, Available Now
Sensormatic Solutions, a Johnson Controls (NYSE: JCI) portfolio, has partnered with HappyOrNot to launch the Brand Vitality Meter, a new offering that combines customer satisfaction data with traffic insights to enhance store performance. This collaboration aims to help retailers optimize their locations by merging shopper feedback from HappyOrNot's Smiley devices with Sensormatic's traffic data.
The Brand Vitality Meter focuses on three key areas: customer experience, shopper sentiments, and store performance. It provides retailers with actionable insights to improve customer journeys, align labor allocation with traffic flow, and understand the impact of customer satisfaction on store performance. This holistic approach enables retailers to connect customer satisfaction scores with important metrics such as sales, conversion rates, and average transaction sizes.
Sensormatic Solutions, parte del portfolio di Johnson Controls (NYSE: JCI), ha collaborato con HappyOrNot per lanciare il Brand Vitality Meter, una nuova offerta che combina i dati sulla soddisfazione del cliente con le informazioni sul traffico per migliorare le performance dei negozi. Questa collaborazione mira ad aiutare i rivenditori a ottimizzare le loro posizioni combinando il feedback dei clienti proveniente dai dispositivi Smiley di HappyOrNot con i dati sul traffico di Sensormatic.
Il Brand Vitality Meter si concentra su tre aree chiave: esperienza cliente, sentimenti dei clienti e performance del negozio. Fornisce ai rivenditori informazioni pratiche per migliorare i percorsi dei clienti, allineare l'assegnazione del personale al flusso di traffico e comprendere l'impatto della soddisfazione del cliente sulle performance del negozio. Questo approccio olistico consente ai rivenditori di collegare i punteggi di soddisfazione del cliente con metriche importanti come vendite, tassi di conversione e dimensioni medie delle transazioni.
Sensormatic Solutions, parte del portafolio de Johnson Controls (NYSE: JCI), se ha asociado con HappyOrNot para lanzar el Brand Vitality Meter, una nueva oferta que combina datos de satisfacción del cliente con información sobre el tráfico para mejorar el rendimiento de las tiendas. Esta colaboración tiene como objetivo ayudar a los minoristas a optimizar sus ubicaciones fusionando la retroalimentación de los compradores de los dispositivos Smiley de HappyOrNot con los datos de tráfico de Sensormatic.
El Brand Vitality Meter se centra en tres áreas clave: experiencia del cliente, sentimientos de los compradores y rendimiento de la tienda. Proporciona a los minoristas información práctica para mejorar los recorridos de los clientes, alinear la asignación de personal con el flujo de tráfico y comprender el impacto de la satisfacción del cliente en el rendimiento de la tienda. Este enfoque holístico permite a los minoristas conectar los puntajes de satisfacción del cliente con métricas importantes como ventas, tasas de conversión y tamaños promedio de transacciones.
Sensormatic Solutions는 존슨 컨트롤즈(명칭: JCI)의 포트폴리오로, HappyOrNot와 협력하여 고객 만족 데이터와 트래픽 인사이트를 결합하여 매장 성과를 향상시키는 새로운 제품인 Brand Vitality Meter를 출시했습니다. 이 협업은 HappyOrNot의 스마일리 장치에서 고객 피드백을 Sensormatic의 트래픽 데이터와 결합함으로써 소매업체가 매장 성과를 최적화하도록 도와주는 것을 목표로 하고 있습니다.
Brand Vitality Meter는 세 가지 주요 분야에 집중합니다: 고객 경험, 쇼핑객 감정, 및 매장 성과. 이는 소매업체에 고객 여정을 개선하고, 인력 배치를 트래픽 흐름에 맞추며, 고객 만족이 매장 성과에 미치는 영향을 이해할 수 있는 실행 가능한 통찰력을 제공합니다. 이러한 포괄적인 접근 방식은 소매업체가 고객 만족 점수를 판매, 전환율 및 평균 거래 크기와 같은 중요한 지표와 연결할 수 있게 합니다.
Sensormatic Solutions, un portefeuille de Johnson Controls (NYSE: JCI), s'est associé à HappyOrNot pour lancer le Brand Vitality Meter, une nouvelle offre qui combine les données de satisfaction client avec des informations sur le trafic afin d'améliorer la performance des magasins. Cette collaboration vise à aider les détaillants à optimiser leurs emplacements en fusionnant les retours des clients via les dispositifs Smiley de HappyOrNot avec les données de trafic de Sensormatic.
Le Brand Vitality Meter se concentre sur trois domaines clés : expérience client, sentiments des acheteurs et performance du magasin. Il fournit aux détaillants des analyses exploitables pour améliorer les parcours clients, aligner l'allocation du personnel avec le flux de trafic et comprendre l'impact de la satisfaction client sur la performance du magasin. Cette approche holistique permet aux détaillants de relier les scores de satisfaction client à des indicateurs importants tels que les ventes, les taux de conversion et les tailles de transaction moyennes.
Sensormatic Solutions, ein Portfolio von Johnson Controls (NYSE: JCI), hat sich mit HappyOrNot zusammengetan, um den Brand Vitality Meter zu starten, ein neues Angebot, das Kundenzufriedenheitsdaten mit Verkehrsanalysen kombiniert, um die Geschäftsergebnisse zu verbessern. Diese Zusammenarbeit zielt darauf ab, Einzelhändlern zu helfen, ihre Standorte zu optimieren, indem die Käuferfeedbacks von HappyOrNots Smiley-Geräten mit Sensormatics Verkehrsdaten zusammengeführt werden.
Der Brand Vitality Meter konzentriert sich auf drei Schlüsselbereiche: Kundenerlebnis, Einkäuferstimmungen und Geschäftsleistung. Er bietet Einzelhändlern umsetzbare Erkenntnisse zur Verbesserung der Kundenreise, zur Anpassung der Personaleinsatzplanung an den Verkehrsfluss und zum Verständnis der Auswirkungen der Kundenzufriedenheit auf die Geschäftsleistung. Dieser ganzheitliche Ansatz ermöglicht es Einzelhändlern, die Kundenzufriedenheitswerte mit wichtigen Kennzahlen wie Verkäufen, Konversionsraten und durchschnittlichen Transaktionsgrößen zu verbinden.
- Strategic partnership between Sensormatic Solutions and HappyOrNot to enhance retail customer experience
- Launch of Brand Vitality Meter, combining customer feedback with traffic insights for improved store performance
- Global availability of the new offering through Sensormatic Solutions
- Potential for retailers to optimize operations and improve customer satisfaction
- None.
- Sensormatic Solutions newest shopper insight offering merges customer satisfaction data with traffic insights to improve store performance
NEUHAUSEN,
The Brand Vitality Meter enables stores to merge shopper feedback data collected from HappyOrNot’s Smiley Touch™, Smiley Terminal™ devices at the store and Smiley Digital™ for online channels with Sensormatic Solutions traffic insights, empowering retailers to make informed decisions that optimize retail locations. The Brand Vitality Meter along with HappyOrNot’s Smiley suite of devices are now globally available to retailers through Sensormatic Solutions.
“Our collaboration with HappyOrNot is based on our shared core commitments: helping retailers who depend on us for operational insights to enhance the experiences for the shoppers who rely on them,” said Nick Pompa, traffic leader at Sensormatic Solutions. “Retail operations are complex, but understanding the interconnectivity between store performance and customer satisfaction doesn’t have to be. The Brand Vitality Meter blends traffic data from our ShopperTrak Analytics solution with customer feedback data from HappyOrNot’s feedback management system to optimize the in-store experience. HappyOrNot offers a straightforward, easy-to-use way to collect customer feedback for use alongside operational data. This enables retail leaders to monitor the overall health of their brands and elevate performance.”
Brand Vitality Meter provides insight into customer satisfaction at critical touchpoints in the in-store or e-commerce journey. This holistic approach allows retailers to connect customer satisfaction scores to crucial metrics such as sales, conversion rate and average transaction size, providing a roadmap to improve customer journeys.
The Brand Vitality Meter keys in on three areas:
- Customer experience: Insights into customer satisfaction can help retailers identify friction and problem areas on the floor to better align labor allocation with traffic flow.
- Shopper sentiments: Sentiment scores can help retailers get a better sense of how their customers regard their brand and shopping experiences, including omnichannel services like “buy online, pick up in store” (BOPIS) or Click-n-Collect.
- Store performance: Consumers’ reactions to different store locations and shopping touchpoints can help retailers unravel how customer satisfaction impacts store performance.
“HappyOrNot’s goal has always been to take the mystery out of customer satisfaction, and that’s something Sensormatic Solutions has also made central to its business throughout the years,” said Scott Erickson, vice president, global partnerships and alliances at HappyOrNot. “Brand Vitality Meter brings together the work each brand has done to provide real-time, actionable customer experience insight to offer retailers a more powerful, precise and prescriptive solution designed specifically for today’s retail landscape.”
To learn more about Sensormatic Solutions Brand Vitality Meter, visit Brand Vitality Meter - Sensormatic. To explore the rest of the brand’s shopper insight solutions, visit www.sensormatic.com/shopper-insights.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world's largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel.
About HappyOrNot®
Creator of the globally recognized four Smileys, HappyOrNot enables companies to identify and optimize experiences across all touchpoints through relevant, in-moment feedback data. With the ability to track, validate, and compare ongoing performance, companies are empowered to continuously improve experiences and drive operational success.
Founded in 2009, today HappyOrNot serves 4,000 brands across 135 countries, like Amazon, Google, Aramark, Rocket Stores, and Heathrow Airport, and has collected and reported on over 1.5 billion feedback responses. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240806838994/en/
Jaclyn Messina
Sensormatic Solutions by Johnson Controls
Work: +1 561-235-6458
jaclyn.messina@jci.com
Grace Torrance
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504
jciretail@matternow.com
Source: Sensormatic Solutions
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