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On March 30, 2022, JCDecaux announced an exclusive contract with Atlantic Aviation to manage advertising at their private aviation terminals across North America, commencing April 1, 2022. The deal will introduce the JCDecaux Elite network in 30 key airports, including New York, Los Angeles, and Miami, expanding to 80 locations within a year. This initiative allows brands to target affluent private aviation customers through bespoke digital screens, enhancing advertising effectiveness. The partnership aims to capitalize on the growing demand for private aviation, providing new opportunities for advertisers.