JetBlue Vacations Expands Cruise Offerings with More Rewards, More Partners, and More Ways to Earn Status

Standalone Cruise Bookings, New Partners, and the Ability to Double Dip on Airline and Cruise Loyalty Rewards Help Customers Maximize Their Earnings and Savings

DANIA BEACH, Fla.--(BUSINESS WIRE)-- JetBlue Vacations (Nasdaq: JBLU) is expanding its cruise offerings, giving travelers more ways to book and earn rewards. As part of this expansion, customers can now book standalone cruises with JetBlue Vacations—no flight or additional product required—offering another convenient way to plan their trips. In addition, JetBlue Vacations is adding new cruise partners, enhanced loyalty benefits that let travelers earn and stack rewards, and simplified group booking capabilities to make planning trips with family and friends even easier. These moves are designed to offer customers even more high-value options when planning their next vacation at sea.

JetBlue Vacations is celebrating its cruise expansion with a limited time 2X tiles promotion in March. TrueBlue members can fast-track their way to Mosaic status by earning double tiles on any cruise booked—whether standalone or as part of a package—by March 31, 2025¹, for sailings departing by December 31, 2025. Whether pairing a cruise with flights or booking one on its own, this exclusive offer helps travelers reach elite status faster while enjoying JetBlue’s signature travel benefits.

Double the Rewards with Standalone Cruises

With standalone cruise purchases on JetBlue Vacations, customers who live near a cruise port or want to coordinate their own transportation can now enjoy the personalized customer service JetBlue Vacations is known for while earning TrueBlue points and tiles benefits at the same rates as Flight + Cruise packages. Customers can also double dip on rewards by earning both JetBlue and cruise line loyalty points, maximizing their perks with every sailing.

Strong and Expanding Cruise Partnerships

JetBlue Vacations is excited to add MSC Cruises and Princess Cruises to its growing list of partners, which already includes Carnival, Royal Caribbean, Celebrity, and Norwegian Cruise Line. These additions offer travelers an even greater selection of ships, destinations, and onboard experiences—whether looking for a state-of-the-art megaship or a smaller, more intimate getaway.

Easier Group Bookings

Planning a cruise with family or friends is now more convenient with JetBlue Vacations’ group booking capabilities, allowing multiple cabins under one reservation. This simplifies the planning process while ensuring that everyone earns TrueBlue points and tiles toward Mosaic status. To earn TrueBlue points and tiles, each traveler must have their name and TrueBlue number entered at the time of booking.

“With the cruise market booming, this is the perfect time to enhance our TrueBlue program for our most loyal customers,” said Jamie Perry, President, JetBlue Travel Products. “By earning both airline and cruise loyalty points, TrueBlue members get the best of both worlds. It’s hard to imagine booking a cruise anywhere else when you can maximize your rewards with us.”

JetBlue continues to expand its service and products to become a trusted travel partner, providing customers with more ways to book and earn rewards across all types of travel. This latest expansion builds on JetBlue Vacations’ entry into the cruise market in 2021, when it first introduced flight and cruise packages, further solidifying its role as a comprehensive travel provider for customers seeking value, convenience, and exceptional service.

For more information or to book a cruise, visit www.jetbluevacations.com or call 1-844-JB-VACAY.

About JetBlue Travel Products

JetBlue Travel Products, a wholly owned subsidiary of JetBlue Airways Corporation, includes JetBlue Vacations, which offers flight + hotel and flight + cruise packages, and Paisly, JetBlue’s homegrown travel platform for booking stays, car rentals, activities, and travel bags. Headquartered in Dania Beach, Florida, and powered by a team of over 300 dedicated crewmembers, JetBlue Travel Products delivers innovative, high-quality travel solutions that enhance the JetBlue brand. By infusing humanity into every step of the travel journey, the company ensures exceptional customer experiences. Learn more at jetbluevacations.com or paisly.com.

About JetBlue

JetBlue is New York's Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.

¹Book by 3/31/25 for sailing departure by 12/31/25. 2X tiles limited to the pre-tax price of the cruise for cruise-only bookings or pre-tax total package price for flights + cruise bookings. Tiles distributed on an individual per-person basis among all listed travelers. Each traveler's TrueBlue account information (name and TrueBlue number) must be entered at time of booking. Terms apply.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250228909049/en/

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com

Source: JetBlue

FAQ

What new cruise partners did JetBlue Vacations (JBLU) add to its portfolio in 2024?

JetBlue Vacations added MSC Cruises and Princess Cruises to its existing partnerships with Carnival, Royal Caribbean, Celebrity, and Norwegian Cruise Line.

How long is JetBlue's double tiles promotion available for cruise bookings?

The 2X tiles promotion is available for cruises booked by March 31, 2025, with sailings departing by December 31, 2025.

Can customers earn both JetBlue and cruise line loyalty points on the same booking?

Yes, customers can 'double dip' by earning both JetBlue TrueBlue points and cruise line loyalty points simultaneously on their bookings.

What are the new standalone cruise booking benefits from JetBlue Vacations?

Customers can now book cruises without purchasing flights, while still earning TrueBlue points and tiles benefits at the same rates as Flight + Cruise packages.