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JetBlue’s New Premium Experience, EvenMore®, Takes Off

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JetBlue (JBLU) has announced the launch of EvenMore, its new premium travel experience, available for booking starting January 28. The service enhances the airline's existing Even More Space offering with additional premium features including dedicated overhead bin space, complimentary alcoholic beverages, and Tiny Tate's Chocolate Chip Cookies.

EvenMore seats will be located at the front of each aircraft or behind Mint seats, offering extra legroom, priority security access, early boarding, and complimentary headphones. Current Even More Space seats in mid-aircraft and exit rows will be reclassified as 'extra legroom' seats.

For TrueBlue Mosaic members, EvenMore will be included in their 2025 Signature Perks, with varying access levels based on membership tier. Mosaic 1 members can book at check-in, while Mosaic 2, 3, and 4 members can select EvenMore at booking without additional charges.

JetBlue (JBLU) ha annunciato il lancio di EvenMore, la sua nuova esperienza di viaggio premium, disponibile per la prenotazione a partire dal 28 gennaio. Il servizio arricchisce l'offerta esistente Even More Space con ulteriori caratteristiche premium, tra cui spazio dedicato per il bagaglio a mano, bevande alcoliche gratuite e i biscotti al cioccolato Tates.

I posti EvenMore saranno situati nella parte anteriore di ciascun aereo o dietro i posti Mint, offrendo maggiore spazio per le gambe, accesso prioritario ai controlli di sicurezza, imbarco anticipato e cuffie gratuite. Gli attuali posti Even More Space situati a metà aereo e nelle file d'uscita saranno riclassificati come posti 'extra spazio per le gambe'.

Per i membri TrueBlue Mosaic, EvenMore sarà incluso nei loro Vantaggi Signature 2025, con livelli di accesso variabili in base al livello di appartenenza. I membri Mosaic 1 possono prenotare al check-in, mentre i membri Mosaic 2, 3 e 4 possono selezionare EvenMore al momento della prenotazione senza costi aggiuntivi.

JetBlue (JBLU) ha anunciado el lanzamiento de EvenMore, su nueva experiencia de viaje premium, disponible para reservar a partir del 28 de enero. El servicio mejora la oferta existente Even More Space con características premium adicionales, incluyendo espacio dedicado en los compartimentos superiores, bebidas alcohólicas gratuitas y las galletas con chispas de chocolate de Tiny Tate.

Los asientos EvenMore estarán situados en la parte delantera de cada avión o detrás de los asientos Mint, ofreciendo más espacio para las piernas, acceso prioritario a seguridad, embarque anticipado y auriculares gratuitos. Los asientos Even More Space actuales en el medio del avión y en las filas de salida serán reclasificados como asientos 'con espacio extra para las piernas'.

Para los miembros TrueBlue Mosaic, EvenMore estará incluido en sus Beneficios Signature 2025, con niveles de acceso variables según el nivel de membresía. Los miembros Mosaic 1 pueden reservar en el check-in, mientras que los miembros Mosaic 2, 3 y 4 pueden seleccionar EvenMore al reservar sin cargos adicionales.

JetBlue (JBLU)EvenMore라는 새로운 프리미엄 여행 경험을 출시한다고 발표했습니다. 예약은 1월 28일부터 가능하며, 이 서비스는 기존의 Even More Space 제공을 개선하여 전용 수납공간, 무료 주류, Tiny Tate의 초콜릿 칩 쿠키 등 추가 프리미엄 기능을 포함합니다.

EvenMore 좌석은 각 항공기의 앞 부분이나 Mint 좌석 뒤에 위치하며, 추가 다리 공간, 우선 보안 검색, 조기 탑승 및 무료 헤드폰을 제공합니다. 기존의 Even More Space 좌석은 중간 기종과 비상구 행에서 '추가 다리 공간' 좌석으로 재분류됩니다.

TrueBlue Mosaic 회원에게는 EvenMore가 2025 Signature Perks에 포함되며, 회원 등급에 따라 다양한 접근 수준이 제공됩니다. Mosaic 1 회원은 체크인 시 예약할 수 있으며, Mosaic 2, 3, 4 회원은 추가 비용 없이 예약 시 EvenMore를 선택할 수 있습니다.

JetBlue (JBLU) a annoncé le lancement de EvenMore, sa nouvelle expérience de voyage premium, disponible à la réservation à partir du 28 janvier. Ce service renforce l'offre existante Even More Space avec des caractéristiques premium supplémentaires, notamment un espace de rangement dédié, des boissons alcoolisées gratuites et des biscuits aux pépites de chocolat de Tiny Tate.

Les sièges EvenMore seront situés à l'avant de chaque appareil ou derrière les sièges Mint, offrant plus d'espace pour les jambes, un accès prioritaire à la sécurité, un embarquement anticipé et des écouteurs gratuits. Les sièges Even More Space actuels au milieu de l'appareil et dans les rangées de sortie seront reclassés comme des sièges 'avec espace supplémentaire pour les jambes'.

Pour les membres TrueBlue Mosaic, EvenMore sera inclus dans leurs Avantages Signature 2025, avec des niveaux d'accès variables selon le niveau d'adhésion. Les membres Mosaic 1 peuvent réserver au moment de l'enregistrement, tandis que les membres Mosaic 2, 3 et 4 peuvent choisir EvenMore lors de la réservation sans frais supplémentaires.

JetBlue (JBLU) hat die Einführung von EvenMore angekündigt, einem neuen Premium-Reiseerlebnis, das ab dem 28. Januar buchbar ist. Der Service verbessert das bestehende Angebot Even More Space mit zusätzlichen Premium-Funktionen wie dediziertem Gepäckfachraum, kostenlosen alkoholischen Getränken und Tiny Tates Schokoladenkeksen.

EvenMore-Sitze befinden sich an der Vorderseite jedes Flugzeugs oder hinter den Mint-Sitzen und bieten zusätzlichen Beinfreiheit, priorisierten Sicherheitszugang, frühes Boarding und kostenlose Kopfhörer. Aktuelle Even More Space-Sitze in der Mitte des Flugzeugs und in den Notausgangsreihen werden als 'Sitze mit extra Beinfreiheit' umklassifiziert.

Für TrueBlue Mosaic-Mitglieder wird EvenMore in ihre Signature Perks 2025 aufgenommen, wobei die Zugangslevels je nach Mitgliedschaftsstufe variieren. Mosaic 1 Mitglieder können beim Check-in buchen, während Mosaic 2, 3 und 4 Mitglieder EvenMore bei der Buchung ohne zusätzliche Kosten auswählen können.

Positive
  • Introduction of new premium service offering with additional revenue potential
  • Enhanced loyalty program benefits for Mosaic members
  • Strategic product differentiation in competitive market
Negative
  • Potential complexity in seat classification system may confuse customers
  • initial availability through third-party booking channels

Beginning January 28, EvenMore will include dedicated overhead bin space, complimentary alcoholic beverages, and Tiny Tate’s Chocolate Chip Cookies

NEW YORK--(BUSINESS WIRE)-- JetBlue (Nasdaq: JBLU) today announced that EvenMore, its new premium travel experience, is now available for booking on jetblue.com and the airline’s mobile app. Starting January 28, EvenMore customers will enjoy new benefits when they fly, including dedicated overhead bin space, complimentary alcoholic beverages, and a new premium snack. This launch marks another step in the airline’s JetForward strategy, which aims to deliver the products and perks customers value.

Photo courtesy of JetBlue.

Photo courtesy of JetBlue.

“It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option,” said Marty St. George, president, JetBlue. “Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.”

More Space, More Speed, More Perks

EvenMore seats will be primely located at the front of each aircraft1, or directly behind Mint seats where applicable, and will expand on the award-winning JetBlue experience with perks and amenities including:

  • Extra legroom for ultimate comfort
  • Complimentary alcoholic beverages2
  • Premium snack option: Tiny Tate’s Chocolate Chip Cookies
  • Priority security access at select airports
  • Early boarding for easier and faster settling in
  • Dedicated overhead bin space marked with designated decals
  • Complimentary headphones upon request

Current Even More Space seats that are located mid-aircraft, overwing, or are designated exit row seats will become ‘extra legroom’ seats, offering customers additional space. These seats will be available for purchase later in the booking process, on the seat selection page, like how core preferred seats are currently sold.

Regardless of seating choice, every JetBlue customer benefits from the airline’s industry-leading offerings, including fast, free, and unlimited Fly-Fi®3, seatback entertainment, and complimentary snacks and beverages. JetBlue consistently delivers an incredible onboard experience for all customers.

EvenMore for Mosaic
JetBlue’s most loyal TrueBlue Mosaic® members can look forward to EvenMore in their Signature Perks for 2025. Mosaic 1 members will have the option to book EvenMore at check-in and Mosaic 2, 3 and 4 members will be able to select EvenMore at the time of booking for more legroom and perks at no extra charge on JetBlue-operated flights4.

All Mosaic members will also be able to select extra legroom at booking at no extra charge4 as a part of their Signature Perks.

In 2023, JetBlue refreshed TrueBlue to be more rewarding than ever before with the introduction of new Mosaic levels, tiles and perks, as well as perks for TrueBlue members along their way to Mosaic status. Whether members arrive at Mosaic status through travel spend, JetBlue credit card spend or a combination of both, tiles allow members to make the path to perks and Mosaic their own.

Book Better with JetBlue
Currently, customers who book directly through jetblue.com are able to book EvenMore during their initial purchase and are guaranteed to find the lowest fares, along with enjoying additional benefits including access to all fare options, fare sales and promotions; the ability to earn 2x TrueBlue points and participate in Points Pooling; seamless seat selections; 24/7 direct access to JetBlue’s customer service channels; and more. Later in 2025, EvenMore will become a fare option across all booking websites. Currently, customers who book on third party channels can add EvenMore after purchase.

About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

1. EvenMore® will be available on all JetBlue aircraft except its Embraer 190 fleet, which will be phased out in 2025.
2. Limited to three free alcoholic beverages. Not available on flights operating with express or no inflight service (flights under 250 miles) or where prohibited by law. Must be 21 years of age or older to consume alcohol. The EvenMore complimentary alcoholic beverage does not stack with the Mosaic beer, wine & liquor Signature Perk, which is limited to three alcoholic drinks per flight for each Mosaic member.
3. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: www.jetblue.com/flying-with-us
4. Pending availability. For Blue Basic: Before 3/1/2025, at no extra charge during check-in (Mosaic 1) or booking (Mosaic 2 & up). Starting 3/1/2025, excludes Blue Basic.

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com

Source: JetBlue

FAQ

What new benefits does JetBlue's EvenMore service include?

JetBlue's EvenMore service includes dedicated overhead bin space, complimentary alcoholic beverages, Tiny Tate's Chocolate Chip Cookies, extra legroom, priority security access, early boarding, and complimentary headphones upon request.

When will JetBlue's EvenMore service become available?

JetBlue's EvenMore service will be available starting January 28, 2024, and can be booked through jetblue.com and the airline's mobile app.

How does JBLU's EvenMore benefit Mosaic loyalty members?

Mosaic 1 members can book EvenMore at check-in, while Mosaic 2, 3, and 4 members can select it at booking with no extra charge on JetBlue-operated flights as part of their 2025 Signature Perks.

Where are JetBlue's EvenMore seats located on the aircraft?

EvenMore seats are located at the front of each aircraft or directly behind Mint seats where applicable.

When will JBLU's EvenMore be available through third-party booking sites?

EvenMore will become available as a fare option across all booking websites later in 2025. Currently, customers booking through third-party channels can add EvenMore after purchase.

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