JetBlue Expands its Presence in Florida With New Low Fare Service to Tallahassee Starting Today

Rhea-AI Summary

JetBlue (NASDAQ: JBLU) launches year-round service between Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH), offering low fares and great service. The airline aims to provide much-needed competition and relief to a route that has suffered from high fares for decades. JetBlue's new intrastate service will operate daily, connecting South Florida to the state capital and creating opportunities for both leisure and business travelers.

Insights

Market Research Analyst

JetBlue's introduction of a new intrastate service between Fort Lauderdale and Tallahassee is a strategic move to tap into a market with limited competition and high demand for travel. With this service, JetBlue not only diversifies its route portfolio but also strengthens its presence in Florida, reinforcing its focus cities and enhancing connectivity within the state. This expansion could potentially lead to an increase in market share and customer base in the region, which is vital for the airline's growth.

Moreover, the launch of the new route with promotional fares is a classic market penetration strategy aimed at quickly attracting customers and building loyalty. This pricing strategy, while potentially reducing short-term margins, can lead to higher volume and long-term customer retention. It's important to monitor how this move impacts JetBlue's load factor and whether the increased traffic compensates for the initial lower fare revenue.

Financial Analyst

JetBlue's route expansion could be seen as an investment in its operational capacity, which may affect its financials in various ways. Initially, there will be costs associated with establishing the new route, such as marketing and operational expenses. However, the company could see a positive impact on its revenue if the route proves to be popular, especially considering the limited competition on this particular corridor.

Investors should consider the potential for increased asset utilization, as the Airbus A320 aircraft used for this route may contribute to better efficiency and cost management. Additionally, the move might signal JetBlue's confidence in the post-pandemic recovery of the airline industry, particularly in the domestic travel sector, which could be a positive indicator for its stock performance.

Economist

From an economic perspective, the new service by JetBlue is likely to stimulate economic activity in both Fort Lauderdale and Tallahassee by facilitating business travel and tourism. Improved accessibility to the state capital could lead to an increase in government-related travel, while also providing a boost to local businesses and the hospitality industry. This route could enhance the economic linkages between the two cities, potentially leading to job creation and increased economic output.

Furthermore, the introduction of more affordable travel options could lead to a consumer surplus, as passengers benefit from lower fares compared to the historical pricing on this route. This could increase disposable income for leisure and business travelers, potentially leading to a multiplier effect on the local economies of both cities.

As One of South Florida’s Largest Carriers, JetBlue Brings Year-Round Service to Tallahassee Introducing its Low Fares and Great Service to Customers Traveling To and From the State Capital

To Celebrate Launch, Limited $49 One-Way Fares Available Online Only on JetBlue.com

NEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ: JBLU) today announced it has officially launched service between Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH), with the first flight arriving in Tallahassee this morning. JetBlue’s new intrastate service will operate daily, introducing the airline’s award-winning service, low fares and a better travel option for customers on a route with limited competition.

“We are thrilled to introduce much needed competition and relief to a route that has suffered from high fares for decades,” said Robert Land, head of government affairs, associate general counsel, JetBlue. “This new route further demonstrates our commitment to the Sunshine state and to providing low fares, great service and connectivity to customers in Fort Lauderdale, Tallahassee and beyond.”

Increasing Florida’s Interconnectivity

In Florida, JetBlue currently offers service in its focus cities of Fort Lauderdale and Orlando, as well as in Miami, West Palm Beach, Key West, Jacksonville, Fort Myers, Sarasota/Bradenton and Tampa. Within the state, JetBlue currently offers flights from Fort Lauderdale to Jacksonville. With Tallahassee service starting today, JetBlue will now serve over 40 destinations from Fort Lauderdale.

“I am very pleased to see additional commercial options for Floridians to travel between South Florida and our state capital,” stated United States Representative, Debbie Wasserman Schultz. “I hope this is only the beginning of connecting all parts of our state to Florida’s critical seat of government and the rest of the region through the heart of South Florida here at FLL.”

"We celebrate JetBlue's launch of nonstop jet service from Fort Lauderdale to Tallahassee as frequent fliers on this route have long desired more flight options for travel between these two Florida destinations," said Mark Gale, FLL CEO/Director of Aviation. "This is a great way to start 2024, and we look forward to continued collaboration with JetBlue as it eyes additional growth at FLL for the future."

Connecting South Florida to the State Capital

Convenient travel to Tallahassee is essential, given its critical role as the Florida state capital and as home to major universities; however, its distance from South Florida puts it just too far to easily drive. JetBlue’s daily service offers those travelling back and forth for business or education an affordable and comfortable option, while also creating opportunities for both leisure and business customers traveling from Tallahassee to connect in Fort Lauderdale to other JetBlue destinations.

“I am beyond elated that Broward residents have another option to travel to our State Capital without having to start in another county or travel to another state before getting there,” stated Florida State Representative, Chip LaMarca. “Those of us who represent the people of Broward can now get to Tallahassee on JetBlue at a reasonable cost, without contemplating a seven-hour drive.”

Tallahassee International Airport, owned and operated by the City of Tallahassee, is committed to delivering an exceptional way to fly with a fast, friendly and convenient travel experience. Focused investments by the City have grown Tallahassee International Airport into one of the largest economic drivers in the North Florida region. With the addition of new air service and major infrastructure projects underway, including the International Processing Facility, TLH is on track to serve one million passengers in 2024.

“I’m thrilled to celebrate the beginning of JetBlue’s direct, daily service between Florida’s capital city and Fort Lauderdale. We look forward to extending a warm welcome to passengers who enjoy this new air service option at Tallahassee International Airport,” said City of Tallahassee Mayor John Dailey. “Intra-state travel is a driver for our economy and our airport’s partnership with JetBlue provides a convenient connection to and from South Florida that will benefit residents and visitors alike.”

Schedule between Fort Lauderdale (FLL) and Tallahassee (TLH)

FLL- TLH Flight #2396	TLH-FLL Flight #2397
8:12 a.m. – 9:40 a.m.	10:25 a.m. – 11:51 a.m.

JetBlue will operate the Tallahassee route using its Airbus A320 aircraft offering the airline’s award-winning service featuring the most legroom in coach ^(a); fast, free and unlimited broadband Fly-Fi ^(b); complimentary name-brand snacks and drinks; and seatback entertainment at every seat.

Book Better with JetBlue

To celebrate today’s launch, and for a limited time, travelers can take advantage of special $49 one-way fares ^(c) for flights between Fort Lauderdale and Tallahassee available online only on jetblue.com.

Customers who book directly through jetblue.com are guaranteed to find our best and lowest fares, and can enjoy additional benefits including access to all of JetBlue’s fare options, as well as fare sales and promotions, some of which may not be available through other third-parties; the ability to earn 2x TrueBlue points and participate in Points Pooling; seamless seat selections and upgrades to Even More® Space; 24/7 direct access to JetBlue’s customer service channels; and more.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

1. JetBlue offers the most legroom in coach based on average fleet-wide seat pitch for U.S. airlines.
2. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: https://www.jetblue.com/flying-with-us
3. Fort Lauderdale (FLL) to/from Tallahassee (TLH) one-way only. Book by 1/5 for travel 1/13/2024-6/12/2024 (Monday, Tuesday, Wednesday, Thursday, Saturday travel). Terms apply.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20240104801184/en/

JetBlue Corporate Communications

Tel: +1.718.709.3089

corpcomm@jetblue.com

Source: JetBlue

FAQ

What is JetBlue's ticker symbol?

JetBlue's ticker symbol is JBLU.

What new route has JetBlue launched?

JetBlue has launched a new route between Fort Lauderdale-Hollywood International Airport (FLL) and Tallahassee International Airport (TLH).

What special fares are available for the new route?

For a limited time, travelers can take advantage of special $49 one-way fares for flights between Fort Lauderdale and Tallahassee available online only on jetblue.com.

What benefits can customers enjoy by booking directly through jetblue.com?

Customers who book directly through jetblue.com are guaranteed to find the best and lowest fares, access to all of JetBlue’s fare options, earn 2x TrueBlue points and participate in Points Pooling, seamless seat selections and upgrades to Even More® Space, and 24/7 direct access to JetBlue’s customer service channels.