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JAKKS Pacific Announces Toys Inspired by the New Illumination and Nintendo Film The Super Mario Bros. Movie
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
JAKKS Pacific, Inc. (NASDAQ: JAKK) announced the launch of a new toy line inspired by The Super Mario Bros. Movie, set to hit theaters on April 7, 2023. The toy lineup, available on Feb 26, 2023, includes posable figures, playsets, plush toys, and remote-controlled vehicles. This product release targets various global markets, including North America, Asia-Pacific, Latin America, Europe, the Middle East, and Africa. JAKKS is collaborating with Illumination and Nintendo to deliver these unique collectibles, which feature intricate details and premium packaging aimed at fans and collectors alike.
Positive
Launch of new toy line for The Super Mario Bros. Movie, enhancing brand visibility.
Collaboration with renowned partners Illumination and Nintendo, likely boosting sales.
Product variety including posable figures, plush toys, and playsets appealing to collectors and fans.
Negative
None.
New Toy Line Landing in Retail Feb. 26, 2023, Ahead of the Film’s Release on April 7, 2023
SANTA MONICA, Calif.--(BUSINESS WIRE)--
JAKKS Pacific, Inc. (NASDAQ: JAKK) this week announced they will be bringing to market a toy line for the highly anticipated new film from Illumination and Nintendo, The Super Mario Bros. Movie, arriving in theaters April 7, 2023. Look forward to posable figures, accessories, playsets, plush and a super cool RC from the movie coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa on Feb. 26, 2023.
The Super Mario Bros. Movie 5” Figure Series with Accessory Assortment by JAKKS Pacific (Photo: Business Wire)
“In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for The Super Mario Bros. Movie,” said Joe Lawandus, Senior Vice President and General Manager, Global Toys, Hardlines & Publishing, Universal Products & Experiences. “We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.”
“JAKKS Pacific has been excited about working with Illumination, Nintendo and Universal Products & Experiences to develop a line of unique toys for The Super Mario Bros. Movie available on Feb 26., 2023,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. “Our collector and fan community will be thrilled with JAKKS’ new scales that really bring home the rich details inspired by the characters and sets on the big screen, including our new 5” figures with realistic acrylic eyes and movie accessories in a premium window box. We’re excited to unveil even more very soon.”
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best sellers such as Super Mario figures, plush and playsets. All products will be available online or in retail stores nationwide.
About Illumination and Nintendo’s, The Super Mario Bros. Movie
From Illumination and Nintendo comes a new animated film based on the world of Super Mario Bros. The film will be released in North America on April 7, 2023 and in Japan on April 28, 2023.
Directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Illuminations’s Minions: The Rise of Gru), the film stars Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, Keegan-Michael Key as Toad, Seth Rogen as Donkey Kong, Fred Armisen as Cranky Kong, Kevin Michael Richardson as Kamek and Sebastian Maniscalco as Spike.
The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. The film is co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s soon-to-be released Super Mario Bros. movie will join a studio library that includes two of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films include the new Super Mario Bros. film in April 2023 and Migration in December 2023.
About Nintendo
Nintendo Co., Ltd., founded in 1889, and headquartered in Kyoto, Japan, has created characters and game series that have become household names worldwide, such as Mario™, through its integrated hardware and software business. From the launch of the Nintendo Entertainment System™ in 1983, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Parks & Resorts, part of NBCUniversal, a subsidiary of Comcast Corporation.
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
