Jakks Pacific and Disguise Announce U.S. Rights to PAW Patrol: The Movie

Rhea-AI Summary

JAKKS Pacific, Inc. (NASDAQ: JAKK) has secured U.S. rights for PAW Patrol: The Movie, set for theatrical release on August 20, 2021. The company will produce a variety of branded toys, including ride-ons and activity tables. For the first time, Disguise, its Halloween costume division, will create and distribute PAW Patrol costumes and accessories. This partnership with ViacomCBS Consumer Products is anticipated to boost retail support for the upcoming film, signaling a significant product expansion into the preschool and Halloween markets.

Positive

• Secured U.S. rights for PAW Patrol: The Movie, enhancing brand visibility.
• Expanding product range with new toy lines and costumes, promising potential revenue growth.
• Collaboration with ViacomCBS is expected to strengthen retail relationships.

Negative

• None.

JAKKS Pacific, Inc. (NASDAQ: JAKK), the leading toy and consumer products manufacturer, and Disguise, Inc., the Halloween costume division of JAKKS, today announced new rights in the U.S. for the upcoming theatrical release, PAW Patrol: The Movie, commencing in 2021. The major motion picture animated feature film, is a Spin Master Entertainment production in association with Nickelodeon Movies, and will be distributed by Paramount Pictures. PAW Patrol: The Movie, based on the award-winning preschool series produced by Spin Master Entertainment and broadcast by Nickelodeon, is scheduled to be released into theatres on August 20.

Paw Patrol Movie Fly Wheel (Photo: Business Wire)

JAKKS will design, manufacture, market, and sell PAW Patrol: The Movie branded toy product lines including Foot to Floor Ride Ons, Ball Pits, Tents, Activity Tables, Music Activity Mats and Kids Furniture. For the first time ever, Disguise will design, market, manufacture and distribute costumes, costume accessories, adaptive costumes and trunk-or-treat kits for this iconic brand.

“Disguise is proud to be working with ViacomCBS Consumer Products for the very first time on costumes to support the massively popular PAW Patrol brand as it takes to the big screen for the first time. We have received tremendous support from all retailers on the robust line of costumes and accessories that the Disguise team has created in anticipation of the new film, including our new adaptive PAW Patrol costumes. I expect to see many kids dressed up as Chase, Marshall, Skye and the rest of the pups this Halloween!” said Tara Hefter, EVP and GM of Disguise, Inc.

Owned by JAKKS Pacific, Inc, Disguise is a world leader in design and development of inventive and cutting edge Halloween costumes and accessories with distribution across the world. PAW Patrol: The Movie brings a fun and adventurous group of characters into the fold and expands Disguise’s strong line of licensed preschool costumes.

JAKKS products will hit shelves and online stores in time for the movie. Disguise’s Halloween costumes and accessories for PAW Patrol: The Movie will be available online, at major retailers and Halloween specialty stores Fall 2021.

About Spin Master
Spin Master Corp. (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 110 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master Entertainment has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.

About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2021 JAKKS Pacific, Inc. All rights reserved.

About Disguise, Inc.:
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

Disguise is a trademark of Disguise, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210426005292/en/

FAQ

What is JAKK's new announcement about PAW Patrol?

JAKKS Pacific announced it has secured U.S. rights for PAW Patrol: The Movie and will launch related toy and costume products.

When is the release date for PAW Patrol: The Movie?

The movie is set to be released in theaters on August 20, 2021.

What products will JAKKS release for PAW Patrol: The Movie?

JAKKS will design and sell toys including ride-ons, tents, and activity tables, along with costumes and accessories from Disguise.

Who will produce the costumes for PAW Patrol: The Movie?

Disguise, a division of JAKKS Pacific, will design and manufacture the costumes and accessories for the movie.

What impact does the PAW Patrol film have on JAKK's business?

The film's release and related product expansions are expected to drive retail support and increase revenue opportunities for JAKKS.