JAKKS Pacific and Disguise Announce New Waves of Apex Legends Figures and Costumes For 2022

Rhea-AI Summary

JAKKS Pacific, Inc. (NASDAQ: JAKK) has announced new collectible figures and costumes for the popular game, Apex Legends™, set to release this Spring and Fall 2022. Highlights include a ten-inch Nessie plush priced at $19.99, and detailed six-inch action figures, also at $19.99. Additionally, new costumes such as the Octane Deluxe Adult costume for $69.99 and Wraith Deluxe Adult costume for $59.99 will be available in time for Halloween. These products aim to enhance customer engagement among fans and collectors.

Positive

• Launch of new Apex Legends collectibles and costumes to attract fans.
• Nessie plush and six-inch figures priced competitively at $19.99.
• Strong fan engagement expected from the new product releases.

Negative

• None.

SANTA MONICA, Calif.--(BUSINESS WIRE)-- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products manufacturer, today announced a new wave of Apex Legends™ collectible figures as well Disguise’s new additions to their growing costume and roleplay line for 2022. This Spring, bring home the ten-inch Nessie plush and collectible six-inch scale action figures, and gear up for fall with new costumes from Disguise including adult Octane and Wraith and a child size Revenant.

Apex Legends Figures from JAKKS Pacific (Photo: Business Wire)

“Apex Legends has been a hit for us with retailers and fans alike,” said Craig Drobis, SVP of Marketing at JAKKS Pacific, "Each new wave of characters brings more collectors who bring their fandom for their favorite Legends. We will continue to release these each season to an excited Apex Legends audience."

The new ten-inch Nessie plush is available this Spring. This cute and cuddly plush is a fan favorite and features premium textured fabric with a zipper that fans can use to open the pocket. Nessie was made for ages 3 and up, it’s available in stores and online this Spring for $19.99.

JAKKS’ all new line of six-inch scale figures are highly detailed sculpts with 25-points of articulation for incredible posability. Each figure comes with an accessory and weapon. The new assortment coming this Spring features Octane: Hit & Run (Rare Skin), Pathfinder: Team Lift (Rare Skin), and Caustic. This line is made for ages 8 and up and will be available online and at retail for $19.99.

It's time to be a Legend in Disguise’s Octane Deluxe Adult costume this year. Look cool in this easy-to-wear costume, designed to look just like the impressive daredevil. Octane Deluxe includes a super detailed jumpsuit with an intense foam vest overlay covered in character artwork. Accessorize your look with the included foam arm band, pleather aviator skull cap and signature Octane mask. It’s available at retail and online this fall for $69.99.

Be the infamous Legend and whirlwind fighter in our new Wraith Deluxe Adult Costume! This costume features a full jumpsuit with graphic printed art all across. It has a removable gray infinity scarf, dimensional foam shoulder pieces, dimensional belt and long sleeves with thumb holes. This awesome costume is available at retail and online this fall for $59.99.

Your child can be the infamous simulacrum robot with human intelligence in our Revenant Classic Muscle costume! Revenant features a fully printed graphic art jumpsuit that is made to look exactly like the robotic skeleton! Dimensional foam shoulder pads and a detachable scarf set off this look. This costume also includes a half mask with Revenant's signature yellow eyes. Don't miss out on this costume this Halloween at retail and online for $39.99.

Apex Legends costumes from Disguise are scheduled to be available at retailers in time for Halloween 2022.

About Electronic Arts

Electronic Arts is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.

About Retail Monster:

Launched by an Executive Team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC (www.retailmonster.com) utilizes it relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles, New York City, Orlando, Bentonville, Ark., and London, England.

About Disguise, Inc.:

Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com.

Disguise is a trademark of Disguise, Inc.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Perfectly Cute™, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2022 JAKKS Pacific, Inc. All rights reserved

View source version on businesswire.com: https://www.businesswire.com/news/home/20220210005301/en/

Whitney Hatfield

858-391-3600

PR@JAKKSPR.com

Source: JAKKS Pacific, Inc.

FAQ

What new products has JAKKS Pacific launched for Apex Legends?

JAKKS Pacific has launched a new wave of Apex Legends collectible figures and costumes, including a Nessie plush and detailed action figures.

When will the new Apex Legends products be available?

The new Apex Legends products, including the Nessie plush, will be available this Spring, while costumes are set for release in time for Halloween 2022.

What are the prices of the new JAKKS Pacific Apex Legends collectibles?

The Nessie plush and six-inch action figures are both priced at $19.99.

What is the price of the adult costumes for Apex Legends?

The Octane Deluxe Adult costume is priced at $69.99 and the Wraith Deluxe Adult costume at $59.99.

How does JAKKS Pacific engage with Apex Legends fans?

JAKKS Pacific engages with Apex Legends fans through the launch of collectible figures and themed costumes, appealing to their fandom.