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Disguise Announces New Worldwide Costume and Costume Accessories Program Based on Hit Series Cobra Kai
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
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Rhea-AI Summary
JAKKS Pacific, Inc. (NASDAQ:JAKK) has partnered with Sony Pictures Consumer Products to produce a new line of Cobra Kai costumes through its division, Disguise, Inc. These costumes will be marketed and available exclusively at Walmart starting in 2021. Cobra Kai, a popular Netflix series, has captured a wide audience with its engaging story and characters. The collaboration aims to meet the growing demand for themed costumes, especially for Halloween 2021. The costumes are expected to appeal to fans of all ages, reinforcing Disguise's commitment to quality and detail.
Positive
Partnership with Sony Pictures Consumer Products to create Cobra Kai costumes could enhance brand visibility.
Exclusivity at Walmart for Cobra Kai costumes may drive significant sales, particularly during Halloween.
Anticipated popularity of Cobra Kai series supports potential strong consumer interest in related merchandise.
Negative
None.
POWAY, Calif.--(BUSINESS WIRE)--
Leading toy and consumer products manufacturer, JAKKS Pacific, Inc. today announced that it has entered into an agreement with Sony Pictures Consumer Products, for its costume division Disguise, Inc. to produce costumes based on the hit series Cobra Kai. Disguise will design, market, manufacture and distribute a full range of Cobra Kai costumes and costume accessories commencing in 2021. The highly acclaimed comedy series has 30 episodes under its belt and an upcoming fourth season this December on Netflix. These costumes will be available this year exclusively at Walmart with expansion of the line and retail partners planned for 2022.
Cobra Kai costumes at Walmart (Photo: Business Wire)
“The rise of Cobra Kai has been so fun to watch, beginning with its Karate Kid roots, and Disguise is ecstatic to be working with Sony Pictures Consumer Products on a new global costume range to support the massively successful show. We anticipate that there will be many karate dojo couples and group costumes planned for Halloween 2021 and beyond, as the iconic Cobra Kai outfits are both fun and comfortable to wear, and will be sure to be a hit with fans of all ages.” said Tara Hefter, President and GM of Disguise, Inc.
Owned by JAKKS Pacific, Inc (NASDAQ:JAKK), Disguise is a world leader in design and development of inventive and cutting edge costumes and accessories with distribution across the world. With Disguise’s continued dedication to detail and quality, this new line of Cobra Kai costumes is sure to hit the mark with both customers and retailers alike.
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html
About Cobra Kai
In the highly-anticipated return of two iconic characters, the arch-rivals from the legendary Karate Kid film series reunite over 30 years after the events of the 1984 All Valley Karate Tournament. Now living in the affluent hills of Encino, Daniel LaRusso (Ralph Macchio) leads an enviable life with his beautiful family, while running a successful string of car dealerships throughout the valley. Meanwhile, his high school adversary, Johnny Lawrence (William Zabka), whose life has taken a rocky turn, seeks redemption by reopening the infamous Cobra Kai karate dojo. Their lives inevitably become intertwined and the rivalry is reignited, setting forth the next generation of “karate kids” in COBRA KAI. COBRA KAI is written and executive produced by Josh Heald, Jon Hurwitz, and Hayden Schlossberg via their production company, Counterbalance Entertainment. COBRA KAI is produced by Overbrook Entertainment in association with Sony Pictures Television.
About Disguise, Inc.:
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
