Jack in the Box Debuts Sourdough Smashed Jack Burger, Bringing Fans a Classic Twist on Their Iconic Smash Patty
Jack in the Box introduces the Sourdough Smashed Jack, a new variant of their successful smashed-patty burger line. The original Smashed Jack, launched a year ago, achieved remarkable success with 70,000 units sold on day one and became their most successful burger launch in six years. The company has sold 3.5M Classic Smashed Jacks and 6.5M Bacon Double Smashed Jacks since launch. The new Sourdough version features a ¼ lb smashed patty with American cheese, pickles, grilled onions, and Boss Sauce on toasted sourdough bread, available for a time.
Jack in the Box presenta il Sourdough Smashed Jack, una nuova variante della loro riuscitissima linea di hamburger con carne schiacciata. Lo Smashed Jack originale, lanciato un anno fa, ha ottenuto un successo notevole con 70.000 unità vendute nel primo giorno, diventando il loro lancio di hamburger più riuscito degli ultimi sei anni. L'azienda ha venduto 3,5 milioni di Classic Smashed Jacks e 6,5 milioni di Bacon Double Smashed Jacks da allora. La nuova versione Sourdough presenta un hamburger da ¼ di libbra con formaggio americano, cetrioli, cipolle grigliate e Boss Sauce su pane tostato di sourdough, disponibile per un periodo limitato.
Jack in the Box presenta el Sourdough Smashed Jack, una nueva variante de su exitosa línea de hamburguesas con carne aplastada. El Smashed Jack original, lanzado hace un año, alcanzó un éxito notable con 70,000 unidades vendidas en el primer día, convirtiéndose en el lanzamiento de hamburguesa más exitoso en seis años. La compañía ha vendido 3.5 millones de Classic Smashed Jacks y 6.5 millones de Bacon Double Smashed Jacks desde su lanzamiento. La nueva versión Sourdough incluye una hamburguesa aplastada de ¼ de libra con queso americano, pepinillos, cebollas a la parrilla y Boss Sauce sobre pan de sourdough tostado, disponible por tiempo limitado.
Jack in the Box는 새로운 변형인 Sourdough Smashed Jack을 소개합니다. 이 제품은 그들의 성공적인 패티 버거 라인의 새로운 변형입니다. 원래의 Smashed Jack은 일 년 전에 출시되어 첫 날 70,000개가 판매되는 remarkable한 성공을 거두었고, 지난 6년간 가장 성공적인 버거 론칭이 되었습니다. 회사는 출시 이후 350만 개의 Classic Smashed Jacks와 650만 개의 Bacon Double Smashed Jacks를 판매했습니다. 새로운 Sourdough 버전은 아메리칸 치즈, 피클, 구운 양파, 그리고 Boss Sauce가 들어간 ¼ 파운드 패티를 구워낸 소르도우 빵에 넣어 제공되며, 한정된 시간 동안 이용할 수 있습니다.
Jack in the Box introduit le Sourdough Smashed Jack, une nouvelle variante de leur ligne de burgers à patty écrasée qui connaît un grand succès. Le Smashed Jack original, lancé il y a un an, a rencontré un succès remarquable avec 70 000 unités vendues dès le premier jour, devenant ainsi le lancement de burger le plus réussi en six ans. L'entreprise a vendu 3,5 millions de Classic Smashed Jacks et 6,5 millions de Bacon Double Smashed Jacks depuis son lancement. La nouvelle version Sourdough présente un patty écrasé de ¼ lb avec du fromage américain, des cornichons, des oignons grillés et de la Boss Sauce sur du pain Sourdough grillé, disponible pour une durée limitée.
Jack in the Box stellt den Sourdough Smashed Jack vor, eine neue Variante ihrer erfolgreichen Smash-Pattie-Burgerlinie. Der ursprüngliche Smashed Jack, der vor einem Jahr auf den Markt kam, erzielte an seinem ersten Tag bemerkenswerte 70.000 verkaufte Einheiten und wurde zum erfolgreichsten Burgerlaunch der letzten sechs Jahre. Das Unternehmen hat seit seiner Einführung 3,5 Millionen Classic Smashed Jacks und 6,5 Millionen Bacon Double Smashed Jacks verkauft. Die neue Sourdough-Version enthält einen ¼-Pfund-Schinken-Patty mit amerikanischem Käse, Pickles, gegrillten Zwiebeln und Boss Sauce auf geröstetem Sourdough-Brot, das für eine begrenzte Zeit erhältlich ist.
- Strong sales performance: 70,000 Smashed Jacks sold on launch day
- Significant product success: 3.5M Classic and 6.5M Bacon Double Smashed Jacks sold since launch
- Product innovation driving growth with new variant introduction
- More beef content than competitor's Big Mac
- time availability may restrict long-term revenue potential
Insights
The launch of the Sourdough Smashed Jack represents a significant product extension with notable market performance indicators. The original Smashed Jack's success metrics are impressive:
The timing aligns perfectly with the smash burger trend, showing strong market awareness. By combining their proprietary sourdough bread (a 30+ year menu staple) with the proven Smashed Jack platform, they're leveraging existing brand equity while staying current with consumer preferences. The product's premium positioning against McDonald's Big Mac (more beef content) suggests potential for higher margins and market share gains in the competitive QSR burger segment.
The new addition of the “Smashed Jack” platform on Jack’s famous sourdough will be available for a limited time
The new addition of the “Smashed Jack” platform on Jack’s famous sourdough will be available for a limited time. (Graphic: Business Wire)
A year ago, Jack in the Box launched its original Smashed Jack, a new burger on menus with a smashed-style patty, dubbed the Best Burger in Fast Food. The burger quickly became a nationwide favorite, selling nearly 70,000 Smashed Jacks on its first day on menus and selling out in less than two weeks — becoming Jack in the Box’s most successful launch week sales of any burger product in the last six years.
Since launching the new kind of patty last year, Jack in the Box has sold 3.5M Classic Smashed Jacks and 6.5M Bacon Double Smashed Jacks. In an effort to keep their unruly fans happy — while putting variety and value at the forefront of menus — Jack is excited to introduce this version of a fan-favorite burger, keeping on-trend with the culinary innovation they know customers are craving. Jack in the Box’s Classic Smashed Jack has more beef than a Big Mac, and the Bacon Double Smashed Jack has more than double the beef than a Big Mac.
“We’re excited to incorporate our Smashed Jack patty with our famous sourdough bread. If the last year has taught us anything, it’s that our customers love the smash patty we created and are hungry for a new way to try it,” says Ryan Ostrom, Chief Marketing Officer at Jack in the Box. “The new Sourdough Smashed Jack is another testament to the dedication our culinary team has to product development and innovation, and finding the perfect balance of flavors. When the Classic Smashed Jack sold out so quickly last year, we knew we had a new fan-favorite on our hands — turns out, we were right.”
Now, customers can get all that flavor and value on Jack’s famous, one-of-a-kind sourdough. Back in 1991, Jack in the Box was one of the first QSR players to offer sourdough bread on their menu. The Sourdough Jack (still available today!) launched in 1997, and Jack products featuring sourdough bread have been on the rise ever since — including now, with the Sourdough Smashed Jack.
Sourdough Smashed Jack Product Details
The Sourdough Smashed Jack features the ¼ lb smashed patty that fans know and love with melty American cheese, pickles, grilled onions and Jack’s Boss Sauce served on Jack in the Box’s famous toasted sourdough bread. It’s the perfect combination of juicy, flavorful beef and savory toppings now with Jack’s signature sourdough crunch.
From now until the end of the year, fans can order the Sourdough Smashed Jack in stores, online, and on the Jack app. The beloved Classic Smashed Jack and Bacon Double Smashed Jack will also remain available on menus for those who stan the originals.
The Smashed Jack Story
The Smashed Jack revolutionized fast food when it debuted in January 2024. The burger features Jack in the Box's innovative smashed-style patty — a unique process that results in a juicier, more flavorful burger. After two years of development, the product innovation team perfected the beef combination to create a crispy exterior and rich, savory flavor in every order.
Beyond the new patty, the Smashed Jack has proven to be a cultural hit. Its launch coincided with the rise of smash-style burgers in popular food trends, including the viral smash-style burger tacos seen on TikTok. It’s clear that Jack in the Box’s take on the smash burger has hit the mark with consumers since its introduction.
For more information on these new menu items or on Jack in the Box, visit jackinthebox.com.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in
Category: Corporate
View source version on businesswire.com: https://www.businesswire.com/news/home/20241114018431/en/
Press Contact:
Casey Middleton
Public Relations, Jack in the Box
media@jackinthebox.com
Source: Jack in the Box Inc.
FAQ
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