Socialyte joins IZEA Talent Partner Program

Rhea-AI Summary

IZEA Worldwide, Inc. (NASDAQ: IZEA) has welcomed talent management agency Socialyte into its Talent Partner Program. Socialyte operates in influencer marketing, representing top-tier influencers and executing brand partnerships through its division, Lytehouse. This partnership aims to enhance campaign customization and collaboration within the influencer ecosystem. Benefits for Socialyte include improved sponsorship opportunities, access to IZEA's extensive networks, and participation in co-marketing initiatives. IZEA plans to announce more partners soon.

Positive

• Strategic partnership with Socialyte enhances influencer marketing capabilities.
• Access to better sponsorship opportunities through IZEA's Managed Service unit.
• Increased collaboration and learning opportunities within the influencer marketing space.

Negative

• None.

Highly sought-after creators, from digital-only to celebrity-level talent, now available across IZEA platforms

New York City, NY, April 13, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), today welcomed talent management agency, Socialyte, to the company’s fast growing Talent Partner Program. 

Socialyte is a full-service influencer marketing agency that partners with brands and creators alike to harness the power of digital influence. Parsed into two distinct divisions: the eponymous management arm represents a select roster of top-tier influencers and celebrity talent, while the brand partnerships arm—Lytehouse—helps brands achieve and surpass business goals through the strategic development and execution of innovative influencer-based campaigns.

“Thought leadership between IZEA and top talent management partners provides an inside look into the evolving trends within the influencer space and enhance the ability to customize campaign opportunities from the ground-up,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “Partnering with an experienced firm like Socialyte keeps both companies on the cutting edge and ignites creativity on both fronts.”

“Socialyte is excited to be one of IZEA's Talent Partners,” said Beca Alexander, President of Socialyte. “Together, we will ensure that like-minded companies within the Influencer Marketing ecosystem collaborate on upcoming campaign opportunities and openly communicate to share learnings and trends within the evolving space.”

Socialtye and other invited members to IZEA’s Talent Partner Program receive enhanced opportunities for sponsorship deal flow through direct collaboration with IZEA’s consultative Managed Service unit, preferred talent inclusion in both the IZEAx and Shake creator networks, first-look availability into IZEA’s proprietary research initiatives, and exclusive briefing sessions. Selected partners and their signed talent will also participate in select co-marketing, press exposure, and future signature events.

IZEA plans to formally welcome additional partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and companies’ social media channels. To request an invitation to join IZEA as a Talent Partner please visit : https://izea.com/partners/talent/

#  #  #

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking  terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of sales activity, revenue and margins based on bookings, plans to increase the size of our sales team, the financial impact of investments in our software business, and continuation of new IZEAx customers and their effect on future sales.

Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission.  IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachment

• Socialyte named to IZEA Talent Partner Program

FAQ

What is the significance of Socialyte joining IZEA's Talent Partner Program?

Socialyte's addition enhances IZEA's influencer marketing capabilities, providing better access to top-tier talent and improving campaign strategies.

How will Socialyte benefit from its partnership with IZEA?

Socialyte will gain enhanced sponsorship opportunities, access to influencer networks, and involvement in co-marketing initiatives.

What does IZEA plan for its Talent Partner Program in the future?

IZEA intends to welcome additional partners and will announce them through newswire and social media.

What are IZEA's expectations from this partnership with Socialyte?

IZEA aims to enhance customization of influencer campaigns and stay at the forefront of industry trends.