IZEA Wins Platinum Muse Creative Award for Predator Gaming Campaign
- IZEA's work with Acer and Designit on the Predator Gaming campaign at IEM Dallas has been awarded Platinum in the Branded Content - Influencer Marketing category. The campaign generated over 2.5 million impressions and 1 million video views and engagements. All social media mentions were positive, helping to build the relationship between the esports community and Predator Gaming.
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Company Recognized for Its Predator Gaming Activation with Acer and Designit
Orlando, Florida, Oct. 24, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing services for the world’s leading brands and agencies, today announced it was recognized by the Muse Creative Awards for its work with Acer and Designit on their Predator Gaming campaign at Intel Extreme Masters (IEM) Dallas, one of the largest esports gaming events of the year.
The companies were awarded Platinum in the Branded Content - Influencer Marketing category for their Plugged In With Predator Gaming activation at IEM Dallas 2023. The campaign promoted Predator Gaming’s Helios 18 gaming laptop and helped cultivate a relationship between the brand and the esports community.
“We were pleased to work with IZEA and Designit on our Predator Gaming campaign at IEM and this award demonstrates the program’s success,” said Richard Black, vice president of marketing, Acer America. “To date, the content from this campaign has generated more than 2.5 million impressions and 1 million video views and engagements, with 100 percent of social media mentions being positive. It helped us achieve our goal of building the relationship between the esports community and Predator Gaming.”
“Earning the trust of our long-time partners at Acer and Designit is essential, and we are extremely proud of our relationship and their confidence in our abilities,” said Ted Murphy, IZEA founder and CEO. “Predator Gaming is not just about providing top-tier gaming hardware; it’s about making gaming a more inclusive and welcoming space, regardless of skill level or background. This campaign brought that mission to the forefront and we're thrilled to continue bringing exciting experiences to gaming communities.”
"We're proud to have been a strategic partner alongside IZEA on the Predator Gaming campaign at IEM Dallas,” said Michael Harding, social media lead at Designit. “Our collaborative approach aimed to go beyond typical activations, placing an emphasis on Predator Gaming's unique value proposition to create a memorable and resonating experience. Winning the Platinum Muse Creative Award attests to the campaign’s innovative approach and remarkable results. We're proud of what we've co-created and look forward to future collaborations that push the envelope in influencer marketing."
The Muse Creative Awards, hosted and organized by the International Awards Associate (IAA), recognizes excellence in creative design, advertising, and digital media. The awards received more than 10,000 entries from across the world.
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
About ACER Inc.
Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information.
About Designit, a Wipro company
Designit is a global experience innovation company with creativity at our core. For more than 30 years, we’ve helped businesses build competitive advantage and deliver positive change through creative pragmatism. We use our expertise in strategy, design, marketing, and tech to create bespoke solutions to the most complex of client problems. Our clients include Acer, BMW, Kraft-Heinz, and Microsoft. Across 14 locations from Seattle to Sydney, we’re home to 700+ designers, analysts, creators, strategists, and marketers, united by a single ambition to create the change we want to see in the world and turn innovation into progress that can be shared by all.
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization that is dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, and many more, IAA aims to honor, promote and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.
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