IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them

Rhea-AI Summary

IZEA Worldwide, Inc. (NASDAQ: IZEA) has released its 2024 China edition of the 'Trust in Influencer Marketing' report, revealing significant insights into Chinese consumer behavior and the effectiveness of influencer marketing. Key findings include:

- 85% of Chinese consumers have made purchases based on influencer content
- 80% prefer influencer content over traditional ads
- 92% have used social media shopping features
- 49% trust influencer sponsored posts more than celebrity endorsements
- 80% of 18-29 year-olds follow AI influencers

The report highlights the growing importance of influencer marketing and social shopping in China, with consumers spending an average of 7 hours daily on social media. These trends present significant opportunities for marketers and influencers in the Chinese market.

Positive

• 85% of Chinese consumers have purchased products after seeing influencers use them
• 80% of China-based consumers prefer influencer content over traditional ads
• 92% of respondents have used social media shopping features
• 18-29 year-olds in China are five times more likely to purchase through social media platforms compared to US counterparts
• 49% of respondents trust influencer sponsored posts more than celebrity endorsements
• Douyin is considered the best platform for influencer content among users aged 18 to 60+

Negative

• None.

Market Research Analyst

The report reveals significant insights into China's influencer marketing landscape, highlighting its effectiveness and consumer trust. 85% of Chinese consumers making purchases based on influencer content indicates a highly receptive market. This trend, coupled with 80% preferring influencer content over traditional ads, suggests a shift in marketing strategies for brands targeting Chinese consumers.

The 92% adoption rate of social media shopping features presents a massive opportunity for e-commerce integration. The popularity of AI influencers (71% follow rate) also signals a unique market characteristic. These findings could drive innovation in marketing technologies and platforms, potentially benefiting companies like IZEA that provide influencer marketing solutions.

Tech Expert

The report underscores the technological advancements in China's social media landscape. Douyin's popularity for influencer content and WeChat's 94% usage rate demonstrate the dominance of local platforms. This presents both opportunities and challenges for global tech companies seeking to penetrate the Chinese market.

The high adoption of AI influencers (80% among 18-29 year-olds) indicates a tech-savvy consumer base open to innovative digital experiences. This trend could accelerate the development and deployment of AI-driven marketing tools and virtual influencers, potentially reshaping the entire influencer marketing industry globally.

Financial Analyst

For IZEA and similar companies in the influencer marketing space, this report signals strong growth potential in the Chinese market. The high engagement rates and trust in influencer content suggest a favorable environment for expansion. However, the dominance of local platforms like WeChat and Douyin may present challenges for foreign companies.

The 7-hour average daily social media usage among 18-29 year-olds indicates a highly engaged audience, potentially translating to increased ad revenue and influencer marketing opportunities. Investors should consider the implications of this data on IZEA's growth strategy and potential market share in China, while also being mindful of regulatory risks in the Chinese market.

80% of China-Based Consumers Say They Prefer Influencer Content Over Traditional Ads

ORLANDO, Fla., Aug. 22, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 China edition of its research report, “Trust in Influencer Marketing,” today. The report is based on Chinese consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.

The survey found that social shopping is far more accepted in China than in the United States. 92% of all respondents aged 18 to 60+ have made purchases through a social media platform’s shopping feature, and 18-to-29-year-olds in China are five times more likely to have purchased a product directly through a social media platform’s shopping feature multiple times compared to those in the United States.

“Our research from the China edition of the ‘Trust in Influencer Marketing’ report highlights the strength and efficacy of influencer marketing in China,” stated Ted Murphy, CEO and founder of IZEA. “A remarkable 85% of Chinese consumers have been influenced to make purchases by influencer content, demonstrating the trust and interaction these influencers generate. The inclination toward influencer content as opposed to traditional ads is also noticeably higher in China, with 80% of consumers expressing this preference. The growing popularity of social shopping and AI influencers among Chinese consumers is especially significant. These insights depict a changing consumer behavior and underscore the significance of utilizing influencer marketing in the current digital era.”

Key Insights for Influencers and Consumers

• 49% of respondents are more likely to trust an influencer’s sponsored post over one from an A-list celebrity.
• 85% of all respondents have purchased products after seeing them being used by influencers.
• 92% of all respondents have purchased a product through a social media platform’s shopping feature.
  

Key Insights for Marketers

• 80% of social media users prefer content created by social media influencers over marketing professionals.
• Influencer posts are the most likely to inspire consumers to try a new product for ages 18-60+.
• All respondents, ages 18 to 60+ stated they are more likely to turn to social media rather than family and friends for product recommendations.
  

Insights for Social Media Audiences

• Among users aged 18 to 60+, Douyin is considered the best platform for influencer content.
• 80% of 18-to-29-year-olds follow an AI influencer, and 71% of social media users in China follow AI influencers, vs. 26% for the United States.
• 94% of all respondents regularly use WeChat, making it the most widely used platform across demographics​​.
• 18-to-29-year-olds in China spend an average of 7 hours a day on social media.

Results from the study are based on the responses from 1,005 social media users in China over the age of 18. The report is part of an ongoing series of research studies focusing on influencers’ key roles in influencing consumer behaviors and trends.

The report is available to download for free here: Trust in Influencer Marketing, China Edition.

To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at x.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.

Attachment

• IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them

FAQ

What percentage of Chinese consumers have purchased products after seeing influencers use them according to IZEA's report?

According to IZEA's 2024 China edition of the 'Trust in Influencer Marketing' report, 85% of Chinese consumers have purchased products after seeing influencers use them.

How does the preference for influencer content compare to traditional ads in China based on IZEA's findings?

IZEA's report found that 80% of China-based consumers prefer influencer content over traditional ads.

What percentage of Chinese social media users follow AI influencers according to IZEA's study?

IZEA's study revealed that 71% of social media users in China follow AI influencers, compared to 26% in the United States.

How much time do 18-29 year-olds in China spend on social media daily, as reported by IZEA?

According to IZEA's report, 18-29 year-olds in China spend an average of 7 hours a day on social media.

What is the most widely used social media platform across demographics in China, based on IZEA's findings?

IZEA's report found that WeChat is the most widely used platform across demographics in China, with 94% of all respondents regularly using it.