IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them
IZEA Worldwide, Inc. (NASDAQ: IZEA) has released its 2024 China edition of the 'Trust in Influencer Marketing' report, revealing significant insights into Chinese consumer behavior and the effectiveness of influencer marketing. Key findings include:
- 85% of Chinese consumers have made purchases based on influencer content
- 80% prefer influencer content over traditional ads
- 92% have used social media shopping features
- 49% trust influencer sponsored posts more than celebrity endorsements
- 80% of 18-29 year-olds follow AI influencers
The report highlights the growing importance of influencer marketing and social shopping in China, with consumers spending an average of 7 hours daily on social media. These trends present significant opportunities for marketers and influencers in the Chinese market.
IZEA Worldwide, Inc. (NASDAQ: IZEA) ha pubblicato la sua edizione 2024 del rapporto 'Fiducia nel Marketing degli Influencer', rivelando importanti intuizioni sul comportamento dei consumatori cinesi e sull'efficacia del marketing degli influencer. I principali risultati includono:
- L'85% dei consumatori cinesi ha effettuato acquisti basati su contenuti di influencer
- L'80% preferisce i contenuti degli influencer rispetto agli annunci tradizionali
- Il 92% ha utilizzato funzionalità di acquisto sui social media
- Il 49% si fida di più dei post sponsorizzati dagli influencer rispetto alle approvazioni delle celebrità
- L'80% dei giovani tra i 18 e i 29 anni segue influencer AI
Il rapporto evidenzia l'importanza crescente del marketing degli influencer e dello shopping sociale in Cina, con i consumatori che trascorrono in media 7 ore al giorno sui social media. Queste tendenze presentano opportunità significative per i marketer e gli influencer nel mercato cinese.
IZEA Worldwide, Inc. (NASDAQ: IZEA) ha publicado su edición 2024 del informe 'Confianza en el Marketing de Influencers', revelando importantes perspectivas sobre el comportamiento del consumidor chino y la efectividad del marketing de influencers. Los hallazgos clave incluyen:
- El 85% de los consumidores chinos ha realizado compras basadas en contenido de influencers
- El 80% prefiere contenido de influencers sobre anuncios tradicionales
- El 92% ha utilizado funciones de compra en redes sociales
- El 49% confía más en las publicaciones patrocinadas por influencers que en las aprobaciones de celebridades
- El 80% de los jóvenes de 18 a 29 años sigue a influencers de IA
El informe destaca la creciente importancia del marketing de influencers y las compras sociales en China, con los consumidores pasando un promedio de 7 horas diarias en redes sociales. Estas tendencias presentan oportunidades significativas para los marketers y los influencers en el mercado chino.
IZEA Worldwide, Inc. (NASDAQ: IZEA)는 '인플루언서 마케팅에 대한 신뢰' 보고서의 2024년 중국판을 발표하며, 중국 소비자 행동과 인플루언서 마케팅의 효과에 대한 중요한 통찰력을 드러냈습니다. 주요 발견사항은 다음과 같습니다:
- 85%의 중국 소비자가 인플루언서 콘텐츠를 기반으로 구매를 했습니다
- 80%가 전통 광고보다 인플루언서 콘텐츠를 선호합니다
- 92%가 소셜 미디어 쇼핑 기능을 사용했습니다
- 49%가 유명인 보증보다 인플루언서가 스폰서한 게시물을 더 신뢰합니다
- 18-29세의 80%가 AI 인플루언서를 팔로우합니다
이 보고서는 중국에서 인플루언서 마케팅과 소셜 쇼핑의 중요성이 지속적으로 증가하고 있음을 강조하며, 소비자들이 평균적으로 하루 7시간을 소셜 미디어에서 소모하고 있음을 보여줍니다. 이러한 경향은 중국 시장에서 마케터와 인플루언서에게 중요한 기회를 제공합니다.
IZEA Worldwide, Inc. (NASDAQ: IZEA) a publié son édition 2024 du rapport 'Confiance dans le Marketing d'Influence', révélant des insights importants sur le comportement des consommateurs chinois et l'efficacité du marketing d'influence. Les principales conclusions incluent :
- 85 % des consommateurs chinois ont effectué des achats basés sur des contenus d'influenceurs
- 80 % préfèrent les contenus d'influenceurs aux publicités traditionnelles
- 92 % ont utilisé des fonctionnalités d'achat sur les réseaux sociaux
- 49 % font plus confiance aux publications sponsorisées par des influenceurs qu'aux approbations de célébrités
- 80 % des 18-29 ans suivent des influenceurs IA
Le rapport souligne l'importance croissante du marketing d'influence et du shopping social en Chine, les consommateurs passant en moyenne 7 heures par jour sur les réseaux sociaux. Ces tendances offrent des opportunités significatives pour les marketeurs et les influenceurs sur le marché chinois.
IZEA Worldwide, Inc. (NASDAQ: IZEA) hat die 2024er China-Ausgabe des Berichts 'Vertrauen in Influencer-Marketing' veröffentlicht, der wichtige Einblicke in das Verhalten chinesischer Verbraucher und die Wirksamkeit des Influencer-Marketings bietet. Wesentliche Ergebnisse sind:
- 85% der chinesischen Verbraucher haben aufgrund von Influencer-Inhalten Einkäufe getätigt
- 80% ziehen Influencer-Inhalte traditionellen Anzeigen vor
- 92% haben Funktionen zum Einkaufen in sozialen Medien genutzt
- 49% vertrauen gesponserten Beiträgen von Influencern mehr als den Empfehlungen von Prominenten
- 80% der 18- bis 29-Jährigen folgen KI-Influencern
Der Bericht hebt die wachsende Bedeutung des Influencer-Marketings und des sozialen Einkaufens in China hervor, wobei Verbraucher im Durchschnitt 7 Stunden täglich in sozialen Medien verbringen. Diese Trends bieten Marketers und Influencern im chinesischen Markt erhebliche Chancen.
- 85% of Chinese consumers have purchased products after seeing influencers use them
- 80% of China-based consumers prefer influencer content over traditional ads
- 92% of respondents have used social media shopping features
- 18-29 year-olds in China are five times more likely to purchase through social media platforms compared to US counterparts
- 49% of respondents trust influencer sponsored posts more than celebrity endorsements
- Douyin is considered the best platform for influencer content among users aged 18 to 60+
- None.
Insights
The report reveals significant insights into China's influencer marketing landscape, highlighting its effectiveness and consumer trust. 85% of Chinese consumers making purchases based on influencer content indicates a highly receptive market. This trend, coupled with 80% preferring influencer content over traditional ads, suggests a shift in marketing strategies for brands targeting Chinese consumers.
The 92% adoption rate of social media shopping features presents a massive opportunity for e-commerce integration. The popularity of AI influencers (71% follow rate) also signals a unique market characteristic. These findings could drive innovation in marketing technologies and platforms, potentially benefiting companies like IZEA that provide influencer marketing solutions.
The report underscores the technological advancements in China's social media landscape. Douyin's popularity for influencer content and WeChat's 94% usage rate demonstrate the dominance of local platforms. This presents both opportunities and challenges for global tech companies seeking to penetrate the Chinese market.
The high adoption of AI influencers (80% among 18-29 year-olds) indicates a tech-savvy consumer base open to innovative digital experiences. This trend could accelerate the development and deployment of AI-driven marketing tools and virtual influencers, potentially reshaping the entire influencer marketing industry globally.
For IZEA and similar companies in the influencer marketing space, this report signals strong growth potential in the Chinese market. The high engagement rates and trust in influencer content suggest a favorable environment for expansion. However, the dominance of local platforms like WeChat and Douyin may present challenges for foreign companies.
The 7-hour average daily social media usage among 18-29 year-olds indicates a highly engaged audience, potentially translating to increased ad revenue and influencer marketing opportunities. Investors should consider the implications of this data on IZEA's growth strategy and potential market share in China, while also being mindful of regulatory risks in the Chinese market.
ORLANDO, Fla., Aug. 22, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 China edition of its research report, “Trust in Influencer Marketing,” today. The report is based on Chinese consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.
The survey found that social shopping is far more accepted in China than in the United States.
“Our research from the China edition of the ‘Trust in Influencer Marketing’ report highlights the strength and efficacy of influencer marketing in China,” stated Ted Murphy, CEO and founder of IZEA. “A remarkable
Key Insights for Influencers and Consumers
49% of respondents are more likely to trust an influencer’s sponsored post over one from an A-list celebrity.85% of all respondents have purchased products after seeing them being used by influencers.92% of all respondents have purchased a product through a social media platform’s shopping feature.
Key Insights for Marketers
80% of social media users prefer content created by social media influencers over marketing professionals.- Influencer posts are the most likely to inspire consumers to try a new product for ages 18-60+.
- All respondents, ages 18 to 60+ stated they are more likely to turn to social media rather than family and friends for product recommendations.
Insights for Social Media Audiences
- Among users aged 18 to 60+, Douyin is considered the best platform for influencer content.
80% of 18-to-29-year-olds follow an AI influencer, and71% of social media users in China follow AI influencers, vs.26% for the United States.94% of all respondents regularly use WeChat, making it the most widely used platform across demographics.- 18-to-29-year-olds in China spend an average of 7 hours a day on social media.
Results from the study are based on the responses from 1,005 social media users in China over the age of 18. The report is part of an ongoing series of research studies focusing on influencers’ key roles in influencing consumer behaviors and trends.
The report is available to download for free here: Trust in Influencer Marketing, China Edition.
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
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FAQ
What percentage of Chinese consumers have purchased products after seeing influencers use them according to IZEA's report?
How does the preference for influencer content compare to traditional ads in China based on IZEA's findings?
What percentage of Chinese social media users follow AI influencers according to IZEA's study?
How much time do 18-29 year-olds in China spend on social media daily, as reported by IZEA?
What is the most widely used social media platform across demographics in China, based on IZEA's findings?
