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IZEA Opens Shake™ Pre-Registration to All Buyers and Creators

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IZEA Worldwide has opened pre-registration for Shake™, a new online marketplace aimed at creators such as influencers, writers, and musicians. This platform allows creators to list their services at self-determined prices, facilitating collaborations with marketers through a streamlined chat experience powered by ShakeBot™, an AI assistant. Pre-registration is accessible to buyers and creators, with offerings to be reviewed before transactions commence. Shake aims to enhance influencer marketing by connecting creators with brands, thereby expanding IZEA's service offerings.

Positive
  • Launch of Shake™, an online marketplace for creators, enhances service offerings.
  • Streamlined transaction process through ShakeBot™, an AI assistant, improves user experience.
  • Pre-registration opens up new client opportunities for creators and marketers.
Negative
  • Need for review of offerings may delay transactions and limit initial user engagement.
  • Operational uncertainties due to potential competitive challenges in influencer marketing.

Orlando, Florida, July 13, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has been opened for pre-registration to all buyers and creators. Shake™ is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, musicians, and more can use IZEA’s Shake to collaborate and transact with marketers and individual buyers. Creators list available “Shakes” on their accounts in the platform and buyers select and purchase creative packages from them through a streamlined chat experience, assisted by ShakeBot™ - a proprietary, artificial intelligence assistant.

Pre-Registration access to Shake for the general public is available beginning today. Any buyer may register and indicate interest in Shake categories. Any creator may register and submit their first Shake for consideration. Shake is a curated marketplace and offerings will be reviewed prior to being made available for purchase. The marketplace will be populated for a handful of months with Shake listings before allowing transactions to take place between buyers and creators.

To pre-register to be a buyer or creator/seller visit http://shake.izea.com

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expects,” “anticipates,” “estimates,” “believes,” “intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to raise additional funding needed to fund our business operation in the future, uncertainty relating to the effects of COVID-19, competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize the IZEAx marketplace platform; inability to finance growth initiatives in a timely manner; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com

FAQ

What is Shake™ by IZEA?

Shake™ is an online marketplace launched by IZEA that allows creators to offer digital services at self-determined prices.

When did IZEA announce the pre-registration for Shake?

IZEA announced the pre-registration for Shake on July 13, 2020.

How does Shake™ benefit creators?

Shake™ benefits creators by providing a platform to list their services and collaborate with marketers efficiently.

What role does ShakeBot™ play in the Shake™ marketplace?

ShakeBot™ is an AI assistant that assists users with a streamlined chat experience during transactions on Shake™.

What are the risks associated with IZEA's new marketplace Shake™?

Risks include competition in the influencer marketing space and operational challenges in popularizing the Shake™ platform.

IZEA Worldwide, Inc.

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