IZEA Awarded Significant Multi-National Influencer Marketing Campaign
IZEA Worldwide, Inc. (NASDAQ: IZEA) has secured a significant mid six-figure contract with a leading entertainment company, marking its largest award from this client to date. This contract follows successful influencer marketing campaigns generating over ten billion views. Additionally, IZEA was awarded another multi-national initiative by a Fortune 500 manufacturing company, promoting athletic wear across Europe and Asia. These contracts reflect a shift in marketing strategies due to COVID-19, presenting growth opportunities for influencer marketing.
- Secured a mid six-figure contract with a leading entertainment company, the largest from this client to date.
- Successful past campaigns generated over ten billion views on social media.
- Awarded a multi-national initiative by a Fortune 500 company for promoting athletic wear.
- None.
Orlando, Florida, July 29, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has secured a mid six-figure contract with a leading entertainment company, a division of a Fortune 100 corporation. The contract represents the largest award IZEA has received from this customer to date, following a string of successful influencer marketing campaigns which have generated in excess of ten billion views on social media. IZEA will be executing a large-scale influencer marketing initiative that will include influencers in the United States, Latin America, Asia, and Europe across a variety of social media channels and content formats.
“Coronavirus has fundamentally changed the way that companies operate around the world,” said Ted Murphy, IZEA’s Chairman and CEO. “For many of our customers in media and entertainment, the switch from theatrical and event venues to pure digital delivery has resulted in a shift in marketing budget allocation. We believe this shift creates an opportunity for influencers around the globe to partner with entertainment companies to promote online concerts, streaming premieres, and fan community events.”
In addition to this contract, IZEA was awarded a separate multi-national influencer marketing initiative by a Fortune 500 manufacturing company on the same day. IZEA will be executing a campaign in Europe and Asia for the customer, promoting athletic wear. IZEA has a long history with this client, but this campaign marks the first multi-national initiative IZEA will be executing on their behalf.
“As global marketing teams are consolidated due to Coronavirus we believe that more international campaigns will be initiated and managed in the United States,” continued Murphy. “We look forward to launching these projects and helping other customers expand their global influencer footprint.”
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; uncertainty relating to the effects of COVID-19, our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com
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