IZEA Announces Twitter Spaces Support in Shake®
IZEA Worldwide announces Shake as the first influencer marketing platform to support Twitter Spaces. This feature allows brands to sponsor live audio conversations, enabling influencers to monetize their Twitter Spaces through sponsorship listings. Shake offers creators a curated marketplace with fair pay and transparent pricing for buyers. IZEA's founder, Ted Murphy, emphasizes the growth potential of social audio sponsorship in influencer marketing.
- First influencer marketing platform to support Twitter Spaces, enhancing brand sponsorship opportunities.
- Shake provides a curated marketplace promoting fair pay and transparency for creators.
- Increased potential for influencer monetization through new sponsorship listings.
- Reliance on limited user access to the Twitter Spaces feature may restrict immediate market penetration.
- Potential risks associated with the competitive landscape in influencer marketing could impact growth.
Shake Becomes First Influencer Marketing Platform to Support Twitter Spaces
Orlando, Florida, March 25, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has added support for Twitter Space, the social audio feature currently available in beta on the Twitter platform. Shake is IZEA’s first platform to offer brands the ability to sponsor Twitter Spaces . Influencers who have access to the beta feature are invited to begin submitting Shake listings for sponsored Twitter Spaces conversations. Shake will allow influential Twitter users to sell sponsorships for their Spaces and incorporate brand mentions in a given conversation.
Spaces is a new way to have live audio conversations on Twitter. The creator of a “Space” is the “Host” and currently up to 11 people can speak in a Space at any given time. Spaces are public and anyone can join, listen, and speak in a Space on Twitter for iOS. Android users are currently able to join and speak in a Space. Spaces can be accessed by anyone and automatically appear at the top of a Twitter Timeline, where you see Fleets, and each Space has a link that can be shared publicly.
Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. It is a curated marketplace with an emphasis on fair pay for creators, transparent upfront pricing for buyers, and low marketplace fees. Listings on Shake are curated with the ability to offer premium high-dollar sponsorships. Social media Influencers, photographers, writers, videographers, and now social audio hosts can use IZEA Shake to collaborate and transact with marketers and individual buyers.
“Shake was the first influencer marketing platform to add Clubhouse support, and now we are the first to add Twitter Spaces support,” said IZEA Founder and CEO Ted Murphy. “We are doing so while the feature is only available to a limited set of users because we believe that the social audio category is here to stay. We are in the very early days of seeing interest among brand marketers and believe that over time this form of sponsorship will grow as a segment of influencer marketing. Shake is an ideal platform for brands of all sizes to execute their very first social audio sponsorship.”
Influencers who have access to Host Twitter Spaces and who would like to join Shake can visit https://shake.izea.com.
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expects,” “anticipates,” “estimates,” “believes,” “intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to raise additional funding needed to fund our business operation in the future, uncertainty relating to the effects of COVID-19, competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize the IZEAx marketplace platform; inability to finance growth initiatives in a timely manner; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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