IZEA Announces Instagram Reels Support in Shake™

Rhea-AI Summary

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced the integration of Instagram Reels into its influencer marketing platform, Shake. This addition, made just days after Instagram's Reels feature launched, allows influencers to monetize short video content. Shake serves as a marketplace for creators to showcase their services at a self-determined price, catering to various types of creators. CEO Ted Murphy emphasized the growing popularity of short-form content and the platform's role in connecting influencers with marketers.

Positive

• Addition of Instagram Reels to Shake enhances influencer marketing capabilities.
• Shake provides flexibility for various creators, broadening IZEA's market reach.

Negative

• Potential risks related to competition in the influencer marketing space.
• Uncertainties regarding future funding and revenue generation.

Orlando Florida, Aug. 07, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has added support for Instagram Reels, just two days after public availability of the new feature was announced by Facebook. Shake is IZEA’s first platform to offer sponsorships of Instagram Reels, and influencers are invited to begin submitting Shake listings for Reels starting today. Currently in pre-registration, Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Social media Influencers, photographers, writers, videographers, and more can use IZEA Shake to collaborate and transact with marketers and individual buyers.

Reels allows influencers to create short and entertaining videos to share with their audience or anyone on Instagram. Influencers record and edit 15-second multi-clip videos that can include samples of songs from Instagram’s music library and other audio, along with augmented reality and other video effects. Influencers with public accounts are able to share Reels through a new space within the Explore tab of Instagram in order to reach a larger global audience.

“We are thrilled to add support for Instagram Reels influencer sponsorship opportunities within Shake,” said IZEA Founder and CEO Ted Murphy. “Short form video content continues to grow in popularity with both consumers, and with marketers seeking to reach those consumers. Some creators truly excel in producing these types of videos, and we want to provide a platform for them to easily monetize their content, creativity and influence.”

Instagram Reels has been added alongside TikTok inside the Shake platform. Shake is designed to be both flexible and social channel agnostic, allowing quality creators of all types and sizes to join the platform.

Instagram Reels Influencers who would like to join Shake can visit https://shake.izea.com.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expects,” “anticipates,” “estimates,” “believes,” “intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to raise additional funding needed to fund our business operation in the future, uncertainty relating to the effects of COVID-19, competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize the IZEAx marketplace platform; inability to finance growth initiatives in a timely manner; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachment

• IZEA Announces Instagram Reels Support in Shake™

Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com

FAQ

What is the significance of IZEA adding Instagram Reels support?

Adding Instagram Reels support to Shake allows influencers to monetize short videos, tapping into a growing market for short-form content.

When was Instagram Reels support announced for IZEA's Shake platform?

The support for Instagram Reels was announced on August 7, 2020, shortly after Instagram's new feature became available.

How does Shake differ from other influencer marketing platforms?

Shake offers a flexible marketplace for creators to list their services at self-determined prices, making it adaptable for various influencer types.

What types of creators can use IZEA's Shake platform?

Shake can be used by influencers, photographers, writers, videographers, and more to collaborate with marketers.

What challenges does IZEA face in the influencer marketing industry?

IZEA faces challenges such as competitive conditions and uncertainties in generating future revenue as it expands its services.