IZEA Announces BrandGraph® Pulse Integration with Microsoft Teams®

Rhea-AI Summary

IZEA announced the launch of BrandGraph® Pulse for Microsoft Teams, enhancing its influencer marketing technology. This integration enables users to monitor social media mentions of brands and receive updates directly through Teams, which has over 75 million active users. The BrandGraph platform, utilizing IZEA’s content classification engine, provides insights on influencer activity, sentiment changes, and engagement rates. This new feature aims to improve efficiency for corporate customers who rely on Microsoft technology.

Positive

• Launch of BrandGraph Pulse for Microsoft Teams enhances influencer marketing capabilities.
• Integration allows for real-time brand monitoring for over 75 million Microsoft Teams users.
• Users can customize frequency settings for brand updates, providing valuable insights and saving time.

Negative

• None.

Orlando, Florida, Aug. 05, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Pulse for Microsoft Teams. BrandGraph Pulse allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a third-party messaging platforms.

Microsoft Teams® Integration
BrandGraph Pulse now provides Microsoft Teams integration. Microsoft Teams is used by over 75 million daily active users, with usage that has grown dramatically during the coronavirus pandemic. The Microsoft Teams integration allows BrandGraph users with Teams accounts to deliver brand updates into any Teams group or channel they designate. BrandGraph will automatically deliver regular updates based on the frequency settings determined by the user. The user can subscribe to an unlimited number of brands, allowing a marketer to monitor not only the brands they own, but their entire competitive landscape as that data is available within BrandGraph.

“Many of our larger corporate customers rely on the Microsoft technology stack to run their business,” said Ted Murphy, Founder and CEO of IZEA. “BrandGraph Pulse now supports both Slack and Microsoft Teams, the leading platforms for corporate messaging. We can now push BrandGraph data into a personal or shared work channel, rather than requiring the user to login, search, and run reports. We programmatically surface notable influencers, changes in sentiment, share of voice, engagement rates and much more on autopilot.”

Those interested in learning more about the BrandGraph platform can request a product demonstration at izea.com/brandgraph/get-a-demo.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release and BrandGraph are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. For IZEA’s full safe harbor statement, please visit https://izea.com/safe-harbor-statement/.

Attachment

• BrandGraph Pulse for Microsoft Teams

Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com

FAQ

What is BrandGraph Pulse for Microsoft Teams launched by IZEA?

BrandGraph Pulse is a tool that allows users to monitor social media content mentioning any brand and provides updates directly through Microsoft Teams.

How does the Microsoft Teams integration benefit IZEA users?

The integration enables users to receive brand updates automatically, enhancing monitoring efficiency without needing to log in and run reports.

What is the significance of 75 million daily active users in relation to IZEA's new product?

The large user base of Microsoft Teams signifies a substantial market opportunity for IZEA's BrandGraph Pulse tool, providing insights to a broader audience.

How can marketers utilize BrandGraph Pulse?

Marketers can subscribe to multiple brands, allowing them to monitor their own brands as well as competitors effectively.

What features does BrandGraph Pulse provide?

It surfaces insights on notable influencers, changes in sentiment, share of voice, and engagement rates.