Influence+United welcomes FLUVIP

Rhea-AI Summary

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced the inclusion of FLUVIP, a prominent influencer marketing company in Latin America, into the Influence+United alliance. Founded in 2013 with a strong presence in major Latin American cities, FLUVIP is trusted by over 800 brands and utilizes advanced machine learning for influencer marketing strategies. IZEA's CEO, Ted Murphy, emphasized the significance of the LATAM market, highlighting its urbanization and growing purchasing power. The Influence+United alliance aims to simplify global influencer marketing campaigns through localized expertise.

Positive

• Addition of FLUVIP enhances IZEA's reach in the lucrative Latin American market.
• FLUVIP's established presence and trust among over 800 brands bolster IZEA's credibility.

Negative

• None.

Bogota, Colombia, Sept. 24, 2020 (GLOBE NEWSWIRE) -- Influence+United charter member, IZEA Worldwide, Inc. (NASDAQ: IZEA), today welcomed the leading influencer marketing company in Latin America, FLUVIP, to the fast-growing, global alliance.

Founded in 2013 and headquartered in Bogota, Colombia, FLUVIP has a comprehensive footprint across the Latin American creator economy with offices in major advertising markets including Mexico City, Buenos Aires, Lima, Miami, Santiago, São Paulo, and Bogota. Trusted by over 800 brands, FLUVIP leverages machine learning and predictive intelligence to shape influencer marketing recommendations for its clients.

“Latin America is the most urbanized continent in the world – with almost 80% of its citizens living in cities. Those residents are also some of the planet’s most youthful and socially-connected,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “LATAM consumer purchasing power and wealth continues to grow in line with population size and internet connectivity, making it a crucially important geography for brand marketers. We’re thrilled to have the opportunity to work alongside FLUVIP within the Influence+United collation.”

“I am convinced that it is a great opportunity for big brands whose tendency is to solve their influencer marketing campaigns with a trusted partner worldwide,” said Sebastian Jasminoy,” Chief Executive Officer of FLUVIP.

The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey -- from proposal to results -- for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.

Influence+United, and its charter members, IZEA, Buzzoole, Chtrbox, and FLUVIP, plan to formally welcome additional partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and companies’ social media channels.

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About Influence+United
Influence+United is the leading, global Influencer Marketing alliance designed for modern brand marketers. Our member companies work side by side to seamlessly develop actionable and localized campaign concepts, strategies, and investment approaches that provide the expertise and scalability required across the creator economy.

Founded in September 2020, Influence+United seeks to bring together the foremost companies from the Influencer Marketing industry around the world. Collectively, the alliance has exposure to over 3 billion global citizens and geographical expertise for over 90% of multi-continent brand organizations.

More information can be found on the alliance’s website: http://influence-united.com

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Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of sales activity, revenue and margins based on bookings, plans to increase the size of our sales team, the financial impact of investments in our software business, and continuation of new IZEAx customers and their effect on future sales.

Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachment

• Influence+United

Martin Smith
IZEA Worldwide, Inc. 
Phone: +1 (407) 543-6100
Email: investors@izea.com

FAQ

What is the significance of IZEA partnering with FLUVIP?

The partnership enhances IZEA's presence in the growing Latin American influencer marketing space.

How does FLUVIP contribute to IZEA's services?

FLUVIP leverages machine learning and predictive intelligence to optimize influencer marketing strategies for brands.

What is the Influence+United alliance?

It is a global influencer marketing alliance designed to facilitate localized and actionable campaign strategies for brand marketers.

What role does LATAM play in the influencer marketing landscape?

LATAM's urbanized population and increasing purchasing power make it a key market for influencer marketing.

When was the Influence+United alliance formed?

The Influence+United alliance was founded in September 2020.