Announcing the formation of Influence+United
IZEA Worldwide, Inc. (NASDAQ: IZEA) has launched Influence+United, the first global alliance for influencer marketing. This initiative aims to simplify multi-continent marketing efforts for multinational companies by providing a unified influencer marketing platform. IZEA, as a Charter Member, emphasizes streamlining execution from proposal to results, enabling brands to collaborate effectively across different cultures and languages. The company has facilitated nearly 4 million transactions within the Creator Economy since its inception in 2006, positioning itself as a leader in influencer marketing technology.
- Launch of Influence+United to streamline global influencer marketing.
- IZEA's historical role as the pioneer of influencer marketing since 2006.
- Facilitated nearly 4 million transactions in the Creator Economy.
- None.
Orlando, Florida, Sept. 21, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for leading brands today announced the formation of Influence+United, the first global alliance of its kind.
Around the world, multinational companies have embraced Influencer Marketing in a way never seen before. However, true, global scale has eluded them… until now. Influence+United has brought together the top Influencer Marketing personnel around the world into a singular alliance.
“IZEA created the very first influencer marketing platform in 2006 -- spawning a new marketing category that has seen remarkable global growth and adoption,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “We are proud to stand shoulder to shoulder with our alliance partners to form another ‘industry-first’ initiative to create more opportunities for influencers and better outcomes for brands.”
Historically, Chief Marketing Officers have been hindered in their ability to receive cohesive multi-continent concepting, integrated strategy, and investment strategy – often having to waste time vetting and onboarding multiple vendors who lack the expertise and scalability required in the modern creator economy. Localized cultural nuances, language barriers, and contractual considerations are crucial considerations for each geography.
The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey -- from proposal to results -- for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
Serving as Charter Member, IZEA plans to formally welcome Influence+United partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and company’s social media channels.
Credentialed media interested in speaking with IZEA and/or alliance executives are encouraged to contact our Public Relations hotline at +1 (407) 543-6100 (option 7) or pr@izea.com
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About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators.
The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.
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Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of sales activity, revenue and margins based on bookings, plans to increase the size of our sales team, the financial impact of investments in our software business, and continuation of new IZEAx customers and their effect on future sales.
Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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Martin Smith IZEA Worldwide, Inc. Phone: +1 (407) 543-6100 Email: investors@izea.com
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