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Iteris ClearMobility Platform will Integrate Sumitomo Electric’s Pedestrian Sensor to Create Industry’s Most Advanced Pedestrian Detection Solution

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Iteris (NASDAQ: ITI) has partnered with Sumitomo Electric Industries (SEI) to integrate SEI's advanced pedestrian detection sensor into its ClearMobility® Platform.

This collaboration aims to bring SEI's state-of-the-art radar technology, widely used in Japan to enhance pedestrian safety, to the U.S. market.

The sensor, which has been operational since 2017 in Japan, will provide granular pedestrian data to improve Iteris' mobility dataset, thereby enhancing safety and efficiency for both pedestrians and drivers in the U.S.

The integration is expected to set new safety standards and reduce pedestrian fatalities, which have been rising in the U.S. since 2009.

Positive
  • Iteris partners with Sumitomo Electric to integrate advanced pedestrian detection sensor.
  • New technology aims to reduce pedestrian fatalities in the U.S., which have been increasing since 2009.
  • Partnership expected to enhance Iteris' mobility dataset with granular pedestrian data.
  • Sumitomo's sensor has a proven track record in Japan, operational since 2017.
  • Collaboration sets new benchmarks for safety and reliability in pedestrian detection.
  • Utilization of advanced radar technology for highly accurate pedestrian detection.
  • Integration into the ClearMobility Platform to improve safety and efficiency for both pedestrians and drivers.
Negative
  • Potential high costs associated with integrating new technology into existing infrastructure.
  • No specific financial terms disclosed, which may lead to investor uncertainty.
  • Dependence on technology adoption in the U.S. market, which can be slow and unpredictable.
  • Rising pedestrian fatalities in the U.S. indicate a challenging market for safety technologies.

Insights

The integration of Sumitomo Electric’s advanced pedestrian detection sensor into Iteris’ ClearMobility Platform is noteworthy for several reasons. The sensor uses cutting-edge radar technology to detect pedestrians with high accuracy. This partnership enhances Iteris’ capability to provide granular pedestrian data, significantly improving their existing mobility data set.

From a technological perspective, this integration could set a new standard in smart mobility infrastructure. The sensor has already proven effective in Japan, a country known for its busy pedestrian crossings. Its success in reducing traffic incidents among vulnerable populations like the elderly indicates its potential in the U.S. market, which has seen a rise in pedestrian fatalities since 2009.

Moreover, this partnership aligns well with the growing trend of using advanced technologies such as cloud computing and artificial intelligence for optimizing urban mobility. The enhanced data collection capabilities can lead to more informed decision-making and effective measures to improve pedestrian safety.

From a market perspective, this partnership between Iteris and Sumitomo Electric is strategically sound. Iteris gains access to a proven technology that can complement its ClearMobility Platform, potentially setting it apart from competitors. Market differentiation is important in the rapidly evolving smart mobility sector and this partnership could enhance Iteris’ market position.

Financially, the move could benefit Iteris in both the short and long term. In the short term, the announcement could lead to a positive market response, potentially boosting their stock price. In the long term, the integration of the advanced sensor may attract more clients and partnerships, thereby increasing revenue streams.

However, it’s important to consider the execution risks. Integrating new technology into existing platforms can be complex and may require significant investment in training, infrastructure and potentially additional R&D costs. Investors should be aware of these factors when evaluating the overall impact.

State-of-the-art detection solution will transform pedestrian detection in the United States

AUSTIN, Texas--(BUSINESS WIRE)-- Iteris, Inc. (NASDAQ: ITI), the world’s trusted technology ecosystem for smart mobility infrastructure management, and Sumitomo Electric Industries (SEI) today announced a groundbreaking partnership that will bring the highly acclaimed Sumitomo Pedestrian Detection sensor to the U.S. market, a technology that has significantly enhanced pedestrian safety across Japan.

Iteris ClearMobility Platform will Integrate Sumitomo Electric’s Pedestrian Sensor to Create Industry’s Most Advanced Pedestrian Detection Solution (Photo: Business Wire)

Iteris ClearMobility Platform will Integrate Sumitomo Electric’s Pedestrian Sensor to Create Industry’s Most Advanced Pedestrian Detection Solution (Photo: Business Wire)

Beginning this year, Iteris will integrate SEI’s advanced pedestrian detection sensor, which utilizes advanced radar technology to detect pedestrians with remarkable accuracy, into the Iteris ClearMobility® Platform. In addition to its exceptionally accurate detection capability, this highly sophisticated solution will provide valuable, granular pedestrian data that will enhance Iteris’ uniquely curated mobility data set.

“We are thrilled to partner with Iteris to bring our innovative pedestrian detection sensor to the U.S. market. This technical and commercial collaboration with Iteris marks a significant milestone for us, as we are committed to enhancing safety standards not only within Japan, but internationally as well,” said Hitoshi Hirata, General Manager of Systems & Electronics Division of Sumitomo Electric. “By leveraging Iteris’ extensive market expertise and distribution network, we are confident that integrating our advanced pedestrian detection sensor into the ClearMobility Platform will set a new benchmark for safety and reliability for both American pedestrians and drivers."

Given the world’s busiest pedestrian crossings exist in Japan, SEI developed the world’s most advanced pedestrian detection sensor. Launched in 2017, the Sumitomo pedestrian detection sensor is currently operating in five regions in Japan. It has been instrumental in reducing traffic incidents, particularly among vulnerable populations such as the elderly. This makes it a perfect addition to the U.S. market, which has seen an increase in pedestrian fatalities since 2009—a trend the transportation industry and federal government among others are working to reverse.

"We are deeply committed to enhancing the safety and efficiency of our nation’s transportation systems," said Joe Bergera, CEO of Iteris. "Sumitomo's decision to collaborate with Iteris is a testament to our shared vision for a safer, smarter mobility future. Their sensor will complement our market-leading detection portfolio perfectly, continuing to strengthen the already robust capabilities of the ClearMobility Platform."

Iteris’ comprehensive suite of advanced and reliable detection solutions are part of Iteris’ ClearMobility Platform, the world’s most complete solution to continuously monitor, visualize and optimize mobility infrastructure. It applies cloud computing, artificial intelligence, advanced sensors, advisory services and managed services to help ensure roads are safe, travel is efficient, and communities thrive.

About Iteris, Inc.

Iteris is the world’s trusted technology ecosystem for smart mobility infrastructure management. Delivered through Iteris’ ClearMobility® Platform, our AI-powered end-to-end solutions monitor, visualize and optimize mobility infrastructure around the world, and help bridge legacy technology silos to unlock the future of transportation. That’s why more than 10,000 public agencies and private-sector enterprises focused on mobility rely on Iteris every day. Visit www.iteris.com for more information, and join the conversation on Twitter, LinkedIn and Facebook.

About Sumitomo Electric Industries

Sumitomo Electric Industries, Ltd. is a recognized global technology leader with over 289,000 employees working at more than 414 group companies in 40 countries. Building on over 120 years of innovation, today Sumitomo Electric is engaged in diversified business activities that support people's daily lives and industries in five business segments: environment & energy, infocommunications, automotive, electronics, and industrial materials. For more information, visit https://sumitomoelectric.com.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," “feels,” "anticipates," "expects," "intends," “outlooks,” “targets,” "plans," "seeks," "estimates," "may,” “would,” “could,” “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the contractual relationship and the impacts, performance, and benefits of the integrated technologies. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to provide our services and products in a cost-efficient manner; our ability to effectively introduce, market and gain broad acceptance of our new and existing solution offerings; the potential impact of product and service offerings from competitors and other competitive pressures, such as competitors’ patents coverage and claims; challenges in the development of software-based solutions generally; and the impact of general economic, political and other conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

Iteris Media

Breanna Wallace

Tel: (949) 996-5348

Email: brwallace@iteris.com

Iteris Investor Relations

MKR Investor Relations, Inc.

Todd Kehrli

Tel: (213) 277-5550

Email: todd@mkrir.com

Sumitomo Electric Industries

Email: its-contact@info.sei.co.jp

Source: Iteris, Inc.

FAQ

What is the recent partnership between Iteris and Sumitomo Electric?

Iteris has partnered with Sumitomo Electric to integrate advanced pedestrian detection sensors into its ClearMobility Platform.

When will Iteris integrate Sumitomo Electric’s pedestrian detection sensor?

The integration is set to begin this year.

What technology is used in Sumitomo Electric’s pedestrian detection sensor?

The sensor utilizes advanced radar technology for highly accurate pedestrian detection.

What is the expected impact of Sumitomo Electric’s sensor in the U.S.?

The sensor aims to reduce pedestrian fatalities and enhance safety standards in the U.S.

How has Sumitomo Electric’s pedestrian detection sensor performed in Japan?

The sensor has been operational since 2017 and has significantly enhanced pedestrian safety in Japan.

What are the benefits of integrating the sensor into the Iteris ClearMobility Platform?

The integration will provide valuable pedestrian data, improving safety and efficiency for pedestrians and drivers.

Why is the partnership between Iteris and Sumitomo Electric significant?

The partnership is significant as it aims to set new safety standards and reduce pedestrian fatalities in the U.S.

Iteris, Inc.

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