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Northern Tool + Equipment Announces Partnership with Monster Jam®: Includes a Monster Jam Mini Build with Texas High School Students

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Northern Tool + Equipment and Monster Jam have announced a three-year partnership, making Northern Tool the official hardware retailer and tools partner for Monster Jam. The collaboration includes the Monster Jam Garage Outfitted by Northern Tool + Equipment and a unique Tools for the Trades™ Monster Jam Mini Build program involving high school students.

Key aspects of the partnership include:

  • Monster Jam trucks visiting Northern Tool stores nationwide
  • A mini truck build project with Bryan High School's CTE program students
  • Mentorship from Monster Jam experts for participating students
  • Donation of tools and equipment to the school program

The partnership aims to inspire students to pursue careers in skilled trades while integrating Northern Tool's products into Monster Jam's operations and events.

Northern Tool + Equipment e Monster Jam hanno annunciato una partnership triennale, rendendo Northern Tool il rivenditore ufficiale di hardware e partner di attrezzi per Monster Jam. La collaborazione include il Monster Jam Garage allestito da Northern Tool + Equipment e un programma unico Tools for the Trades™ Monster Jam Mini Build che coinvolge gli studenti delle scuole superiori.

Gli aspetti chiave della partnership includono:

  • Visite dei camion Monster Jam nei negozi Northern Tool a livello nazionale
  • Un progetto di costruzione di mini camion con gli studenti del programma CTE della Bryan High School
  • Mentorship da parte di esperti di Monster Jam per gli studenti partecipanti
  • Donazione di attrezzi e materiali al programma scolastico

La partnership mira a ispirare gli studenti a intraprendere carriere nelle professioni specializzate integrando i prodotti di Northern Tool nelle operazioni e negli eventi di Monster Jam.

Northern Tool + Equipment y Monster Jam han anunciado una asociación de tres años, convirtiendo a Northern Tool en el minorista oficial de herramientas y socio de herramientas de Monster Jam. La colaboración incluye el Monster Jam Garage equipado por Northern Tool + Equipment y un programa único de Tools for the Trades™ Monster Jam Mini Build que involucra a estudiantes de secundaria.

Los aspectos clave de la asociación incluyen:

  • Visitas de los camiones de Monster Jam a las tiendas de Northern Tool en todo el país
  • Un proyecto de construcción de mini camiones con los estudiantes del programa CTE de la Bryan High School
  • Mentoría de expertos de Monster Jam para los estudiantes participantes
  • Donación de herramientas y equipos al programa escolar

La asociación tiene como objetivo inspirar a los estudiantes a seguir carreras en oficios especializados, integrando los productos de Northern Tool en las operaciones y eventos de Monster Jam.

노던 툴 + 장비몬스터 잼이 3년 파트너십을 발표하며, 노던 툴이 몬스터 잼의 공식 하드웨어 소매업체이자 도구 파트너가 되었습니다. 이 협력에는 노던 툴 + 장비가 장비한 몬스터 잼 차고와 고등학생들을 대상으로 한 독특한 프로그램인 Tools for the Trades™ 몬스터 잼 미니 빌드가 포함됩니다.

파트너십의 핵심 요소는 다음과 같습니다:

  • 전국의 노던 툴 매장을 방문하는 몬스터 잼 트럭들
  • 브라이언 고등학교 CTE 프로그램 학생들과의 미니 트럭 제작 프로젝트
  • 참여하는 학생들을 위한 몬스터 잼 전문가의 멘토링
  • 학교 프로그램에 대한 도구와 장비 기부

이번 파트너십은 학생들이 숙련된 직업을 추구하도록 영감을 주고, 노던 툴의 제품을 몬스터 잼의 운영 및 이벤트에 통합하는 것을 목표로 하고 있습니다.

Northern Tool + Equipment et Monster Jam ont annoncé un partenariat de trois ans, faisant de Northern Tool le détaillant officiel de matériel et le partenaire des outils pour Monster Jam. La collaboration inclut le Monster Jam Garage équipé par Northern Tool + Equipment et un programme unique Tools for the Trades™ Monster Jam Mini Build impliquant des étudiants de lycées.

Les aspects clés du partenariat incluent :

  • Visites des camions Monster Jam dans les magasins Northern Tool à travers le pays
  • Un projet de construction de mini camion avec les étudiants du programme CTE de la Bryan High School
  • Mentorat par des experts de Monster Jam pour les étudiants participants
  • Don de outils et d'équipements au programme scolaire

Ce partenariat vise à inspirer les étudiants à poursuivre des carrières dans les métiers spécialisés tout en intégrant les produits de Northern Tool dans les opérations et événements de Monster Jam.

Northern Tool + Equipment und Monster Jam haben eine dreijährige Partnerschaft angekündigt, bei der Northern Tool der offizielle Hardware-Händler und Werkzeugpartner von Monster Jam wird. Die Zusammenarbeit beinhaltet die Monster Jam Garage ausgestattet von Northern Tool + Equipment und ein einzigartiges Tools for the Trades™ Monster Jam Mini Build-Programm, an dem Schüler der Oberstufe teilnehmen.

Zu den wichtigsten Aspekten der Partnerschaft gehören:

  • Besuche der Monster Jam-Trucks in Northern Tool-Filialen im ganzen Land
  • Ein Mini-Truck-Bauprojekt mit den Schülern des CTE-Programms der Bryan High School
  • Mentorship von Monster Jam-Experten für die teilnehmenden Schüler
  • Spende von Werkzeugen und Equipment an das Schulprogramm

Die Partnerschaft zielt darauf ab, die Schüler zu inspirieren, Karrieren in den Fachberufen zu verfolgen, während die Produkte von Northern Tool in die Abläufe und Events von Monster Jam integriert werden.

Positive
  • Three-year partnership with Monster Jam, a popular motorsport brand, potentially increasing Northern Tool's visibility and customer base
  • Designation as the official hardware retailer and tools partner for Monster Jam, likely boosting brand credibility
  • Integration of Northern Tool products into Monster Jam operations, potentially showcasing product quality and durability
  • Engagement with high school students through the Tools for the Trades™ program, potentially building brand loyalty among future tradespeople
Negative
  • None.

Insights

This partnership between Northern Tool + Equipment and Monster Jam is a strategic move to boost brand visibility and market penetration. While it may not have an immediate financial impact, it could lead to increased sales and customer engagement in the long term.

The collaboration targets the DIY and professional trades markets, aligning with Northern Tool's core customer base. The Monster Jam Mini Build initiative is particularly noteworthy, as it addresses the skilled trades labor shortage, a significant industry challenge. This could enhance Northern Tool's reputation and potentially expand its customer pipeline.

However, the ROI of this partnership remains to be seen. The success will depend on effective execution of the various initiatives and how well they resonate with the target audience. Investors should monitor future updates for tangible impacts on sales and market share.

The Tools for the Trades™ Monster Jam Mini Build program is a innovative approach to vocational education. By providing students with hands-on experience and mentorship from industry professionals, it addresses the critical need for skilled trades workers.

This initiative could have a ripple effect on the industry by:

  • Inspiring more students to pursue careers in trades
  • Enhancing the quality of vocational education
  • Strengthening ties between education and industry

Long-term, this could help alleviate the labor shortage in trades, benefiting both Northern Tool and the broader industry. However, the true impact will depend on the program's scale and success in replication across other schools and regions.

The partnership also makes Northern Tool + Equipment the official hardware retailer of tools and related equipment partner for Monster Jam

BURNSVILLE, Minn., Sept. 17, 2024 /PRNewswire/ -- Northern Tool + Equipment and Monster Jam announced today they are teaming up for a three-year partnership that will include retail, business-to-business and online integration. The partnership includes becoming the official hardware retailer of tools and related equipment partner for Monster Jam and the announcement of the Monster Jam Garage Outfitted by Northern Tool + Equipment. It is also highlighted by a never-been-done, hands-on experience to inspire high school students to pursue careers in skilled trades -- the Tools for the Trades™ Monster Jam Mini Build.

"We are thrilled to join forces with Monster Jam! We're excited to meet the loyal Monster Jam fans at stadiums and our stores across the country," said Frank Crowson, Senior Vice President and Chief Marketing Officer of Northern Tool + Equipment. "We are looking forward to providing students with a unique and special experience to develop their skills with this one-of-a-kind build."

The partnership also includes Monster Jam trucks visiting Northern Tool stores across the country and several other integrations that will be rolled out in the coming months. 

"We are very excited to welcome Northern Tool + Equipment to the Monster Jam® family," said Dave Muye, Vice President of Global Partnerships for Feld Entertainment, owners and producers of Monster Jam. "Having the right tools and related equipment is paramount for one of the toughest and most demanding motorsports in the world. Northern Tool is an ideal fit for our live event needs and for outfitting the Monster Jam Garage so that we can keep our trucks engineered to perfection."

Students in Bryan High School's Career & Technical Education (CTE) program will begin the Monster Jam Mini Build with the donation of Northern Tool + Equipment's NorthStar 740cc EFI engine and essential tools from DEWALT, Ingersoll Rand and Milwaukee to complete the build. Throughout the school year, they will receive mentorship from Monster Jam Vice President of Fleet Operations and Development Bill Easterly, Monster Jam World Finals® Champion Crew Chief Shelby Fisher and several special Monster Jam guests. The final truck will be revealed in Austin, TX during Monster Jam's event at the Moody Center on June 7, 2025.

"We can't wait to get started on this build," said Chris Lehde, Bryan High School Welding Instructor. "The fact that Northern Tool and Monster Jam are willing to gift my students and classroom with tools, equipment and once-in-a-lifetime experience and mentorship is incredible. We're grateful to be a part of it."

Subscribe to Northern Tool + Equipment's YouTube page for monthly updates on the Tools for the Trades™ Monster Jam Mini Build and watch for Northern Tool's presence at upcoming Monster Jam events.

About Northern Tool + Equipment:
Northern Tool + Equipment is a family-owned company serving both DIYers and trades professionals tackling the tough projects. A leading supplier of more than 100,000 high-quality tools and equipment for over 40 years, the company's highly-trained team has an immense breadth of knowledge to help customers in-person at 140 retail stores, online and over the phone through their fully-staffed contact center. From helping customers get the right tool for the job to assisting with parts and repairs that keep tools running at peak performance, customer service is at the foundation of Northern Tool's mission. With a passion for serving their communities and helping to fill the trades labor shortage, the company's Tools for the Trades™ program donates high-quality tools directly into school classrooms, helping teachers show students the value of working in the trades. Learn more about Northern Tool + Equipment at NorthernTool.com and stay connected through social media: Facebook (@northerntool), Instagram (@northern_tool), TikTok (@northerntool), X (Twitter) (@northerntool), YouTube and Pinterest.

About Monster Jam:
Unexpected, unscripted and unforgettable, Monster Jam ® features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content and merchandise that keeps the fun alive year-round. For more information, visit MonsterJam.com.

About DEWALT:
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and landscaping solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn.

About Ingersoll Rand Inc.:
Ingersoll Rand Inc. (NYSE: IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers, and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions.

Our employees develop customers for life through their daily commitment to expertise, productivity, and efficiency. For more information, visit www.IRCO.com.

About Milwaukee Tool:
Milwaukee Tool, founded in 1924, is a global leader in delivering innovative solutions to the professional construction trades that increase productivity and safety. Milwaukee® is known for their world-leading M12™, M18™, and MX FUEL™; cordless tool systems, the ground-breaking performance of their cordless innovations, safety solutions, battery-powered outdoor power equipment, jobsite lighting and clean-up, time-saving tool accessories, and innovative hand tool and PACKOUT™; Modular Storage products. The company is dedicated to delivering a steady stream of advanced, trade-specific solutions.

Milwaukee Tool is a Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock code: 669, ADR symbol: TTNDY). For more information on the full line of Milwaukee® products, please call 1-800-SAWDUST or www.milwaukeetool.com.

Media Contact: Holly Steffl
Phone Number: 612.351.8312
Email: northerntool@media-minefield.com
Website: northerntool.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/northern-tool--equipment-announces-partnership-with-monster-jam-includes-a-monster-jam-mini-build-with-texas-high-school-students-302249683.html

SOURCE Northern Tool + Equipment

FAQ

What is the duration of the partnership between Northern Tool + Equipment and Monster Jam?

The partnership between Northern Tool + Equipment and Monster Jam is set for three years.

What is the Tools for the Trades™ Monster Jam Mini Build program?

The Tools for the Trades™ Monster Jam Mini Build is a hands-on program where high school students from Bryan High School's CTE program will build a mini Monster Jam truck using tools and equipment donated by Northern Tool + Equipment and other brands.

When will the final Monster Jam mini truck built by students be revealed?

The final Monster Jam mini truck built by students will be revealed in Austin, TX during Monster Jam's event at the Moody Center on June 7, 2025.

How many retail stores does Northern Tool + Equipment operate?

Northern Tool + Equipment operates 140 retail stores across the country.

Ingersoll Rand Inc.

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Specialty Industrial Machinery
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