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iQIYI, Inc. (NASDAQ: IQ) is a leading online entertainment video service provider in China, renowned for its innovative blend of creative talent and cutting-edge technology. Established on April 22, 2010, iQIYI offers a diverse array of professionally produced content spanning multiple genres, including movies, TV shows, variety programs, and anime, making it the most extensive library of licensed video content in China.
The company's business model primarily revolves around subscription services, attracting over 100 million paying subscribers and 500 million monthly active users. Non-paying users can also access long-form user-generated content, monetized via video-brand ads and performance-based ads. iQIYI self-produces much of its subscription content and generates additional revenue through content distribution, gaming, and IP licensing.
iQIYI's innovation doesn't stop online; it extends to offline experiences with ventures like Virtual Reality (VR) immersive theaters. Recently, iQIYI launched a VR theater in Xi'an, Shaanxi province, based on its popular IP, Strange Tales of Tang Dynasty 2: To the West. This project was well-received, further boosting viewership of the associated online drama series.
In the realm of international recognition, iQIYI's original series To the Wonder was selected for the prestigious CANNESERIES festival, marking a significant milestone as the first Chinese long-form drama in the competition. The series blends light comedy with literary aesthetics, exploring themes of nature reverence and self-discovery in Xinjiang's Altay region.
Further expanding its reach, iQIYI's 'Art Films' series offers viewers access to globally acclaimed films, fostering a community of art film enthusiasts. The company also announced an ambitious lineup of over 300 new titles across various genres at the iQIYI 2024 World Conference, introducing new drama brands like 'Dajia Theater' and 'Weichen Theater,' aimed at delivering high-quality, diverse content.
iQIYI's strategic partnerships and innovative use of AI technology underscore its commitment to content excellence and audience engagement. With initiatives like the 'IQ Stage' virtual shooting system, the company leverages generative AI to enhance its content creation process. Additionally, iQIYI continues to explore new forms of offline entertainment through collaborations, such as its VR immersive theater project in Galaxy Macau.
Overall, iQIYI stands as a pioneer in the online entertainment industry, continually pushing the boundaries of content creation and user engagement. The company's integration of IP, technology, and cultural tourism promises even greater commercial success and a richer, more immersive entertainment experience for users worldwide.
For the latest updates and news about iQIYI, visit their official news page.
iQIYI, Inc. (NASDAQ: IQ) reported that its action-adventure fantasy film Double World has quickly become a major success following its release in the Ultimate Online Cinema section via Premium Video on Demand (PVOD) on July 24, 2020. The film achieved over 400 million views on short video platforms on its launch day, with a content popularity index exceeding 7,000 and an average viewer rating of 8.8. iQIYI's advanced streaming technologies contributed significantly to the film's success, with plans for more high-quality films to be released through PVOD in the future.
iQIYI Inc. (NASDAQ: IQ) announced the exclusive premiere of the action-adventure film Double World on its Ultimate Online Cinema via Premium Video on Demand on July 24, 2020. This marks the first blockbuster to debut in this section, utilizing a four-effect extraordinary home theater standard for enhanced audio-visual experience. The film, set in fictional Chinese kingdoms, showcases the journey of three young protagonists aspiring to become military marshals. iQIYI previously introduced other films through PVOD, aiming to provide immersive viewing experiences.
iQIYI, Inc. (NASDAQ: IQ), a leading online entertainment service in China, has appointed three new country managers for Southeast Asia to support its ambitious growth strategy. Sherwin Dela Cruz will manage operations in the Philippines, Dinesh Ratnam will oversee Malaysia, Singapore, and Brunei, and Steven Zhang will lead efforts in Indonesia. All three appointees bring extensive experience in the entertainment and technology sectors, which will enhance iQIYI's localization and market integration. This move is part of iQIYI's ongoing international expansion efforts initiated in November 2019.
iQIYI, Inc. (NASDAQ: IQ) has released several successful original drama series, including The Bad Kids, which has gained significant popularity in China. The Bad Kids received a rating of 9.0 on Douban and topped trending lists on platforms like Weibo. This success showcases iQIYI's commitment to high-quality production and diverse storytelling. The company aims to advance the Chinese entertainment industry by prioritizing narrative quality and cultural exchange. Past hits like Story of Yanxi Palace further emphasize iQIYI's role in elevating Chinese drama productions.
iQIYI Inc. (NASDAQ: IQ) announced the release of the action-adventure fantasy film Double World, premiering on July 24 on its platform in Mainland China. The film, with a budget of approximately RMB 300 million, is adapted from the popular online game and features extensive special effects. Ticket presales for the film's PVOD mode begin on July 17. iQIYI aims to enhance home viewing with Dolby Vision and Dolby Atmos. This release marks an important event, coinciding with the 15th anniversary of the game franchise, as audiences seek new cinematic experiences during theater closures.
iQIYI, Inc. (NASDAQ: IQ) has rebranded its video-sharing platform, Suike, to enhance user engagement and attract content creators. The launch event featured THE9, who will endorse Suike and create content on the platform. Suike aims to cater to young audiences with diversified short-form videos and community features. The platform now boasts 3,000 channels and 3 million creators, emphasizing user-generated content. New initiatives, such as the Xinye Program, promote quality content and international collaboration, positioning Suike as a premier streaming service in China.
iQIYI, Inc. (NASDAQ: IQ) recently unveiled plans for 60 upcoming drama series and variety shows at the iJOY Conference held in Shanghai. With a focus on 'New Content, New Consumption and New Growth,' the company aims to enhance content creation by aligning with user demands. Key announcements include 20 new variety shows and 40 major drama series, targeting diverse demographics. iQIYI emphasizes partnerships with brands to develop innovative consumption scenarios, integrating online and offline experiences. This strategic shift seeks to capitalize on evolving consumer trends and elevate brand engagement in China.
On July 2, Yang Xianghua, President of Membership and Oversea Business Group at iQIYI, Inc. (NASDAQ: IQ), participated in the OTT Virtual Summit hosted by AVIA. He discussed iQIYI's focus on Asian content and efforts to attract international users through high-quality offerings. Yang emphasized the importance of exclusive content and significant investments in technology, including AI and 5G. iQIYI aims to enhance its international presence by producing content in South Korea, Japan, and Thailand. The company launched its international app in 2019 and is committed to understanding and catering to local markets.
iQIYI Inc. (NASDAQ: IQ) announced the premiere of its original CG-animated series, Deer Squad, on July 15, 2020. The series will also air on Nickelodeon in Asia starting August 2020, with plans for further international distribution. Deer Squad follows four heroic young deer who protect their forest and its inhabitants using unique powers. This partnership with Nickelodeon marks a significant step in bringing iQIYI's original content to a global audience, showcasing the company's commitment to high-quality animation and expanding its international presence.
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