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iQIYI, Inc. (NASDAQ: IQ) is a leading online entertainment video service provider in China, renowned for its innovative blend of creative talent and cutting-edge technology. Established on April 22, 2010, iQIYI offers a diverse array of professionally produced content spanning multiple genres, including movies, TV shows, variety programs, and anime, making it the most extensive library of licensed video content in China.
The company's business model primarily revolves around subscription services, attracting over 100 million paying subscribers and 500 million monthly active users. Non-paying users can also access long-form user-generated content, monetized via video-brand ads and performance-based ads. iQIYI self-produces much of its subscription content and generates additional revenue through content distribution, gaming, and IP licensing.
iQIYI's innovation doesn't stop online; it extends to offline experiences with ventures like Virtual Reality (VR) immersive theaters. Recently, iQIYI launched a VR theater in Xi'an, Shaanxi province, based on its popular IP, Strange Tales of Tang Dynasty 2: To the West. This project was well-received, further boosting viewership of the associated online drama series.
In the realm of international recognition, iQIYI's original series To the Wonder was selected for the prestigious CANNESERIES festival, marking a significant milestone as the first Chinese long-form drama in the competition. The series blends light comedy with literary aesthetics, exploring themes of nature reverence and self-discovery in Xinjiang's Altay region.
Further expanding its reach, iQIYI's 'Art Films' series offers viewers access to globally acclaimed films, fostering a community of art film enthusiasts. The company also announced an ambitious lineup of over 300 new titles across various genres at the iQIYI 2024 World Conference, introducing new drama brands like 'Dajia Theater' and 'Weichen Theater,' aimed at delivering high-quality, diverse content.
iQIYI's strategic partnerships and innovative use of AI technology underscore its commitment to content excellence and audience engagement. With initiatives like the 'IQ Stage' virtual shooting system, the company leverages generative AI to enhance its content creation process. Additionally, iQIYI continues to explore new forms of offline entertainment through collaborations, such as its VR immersive theater project in Galaxy Macau.
Overall, iQIYI stands as a pioneer in the online entertainment industry, continually pushing the boundaries of content creation and user engagement. The company's integration of IP, technology, and cultural tourism promises even greater commercial success and a richer, more immersive entertainment experience for users worldwide.
For the latest updates and news about iQIYI, visit their official news page.
iQIYI (NASDAQ: IQ) announces the success of season three of its variety show Youth With You, which has topped various online popularity charts and has become a global hit.
It ranks first among domestic variety shows in China and is trending internationally, particularly on social media platforms like Twitter. The show has seen increased viewership and engagement, with fans from multiple countries participating in discussions and merchandise purchases.
This season features enhanced performances and has introduced international audiences to Chinese youth idols through subtitled content in several languages.
iQIYI Inc. (NASDAQ: IQ) has partnered with Lajin Entertainment to co-produce HACHIKO, a Chinese adaptation of the classic Japanese story. The film, set to premiere on December 31, 2021, highlights the emotional bond between humans and dogs. Directed by Xu Ang, it features a star-studded cast including Feng Xiaogang and Joan Chen. The adaptation retains the original's essence while incorporating local elements. iQIYI's commitment to producing diverse, high-quality content is showcased through this film and its upcoming projects.
Moonbug Entertainment has expanded its reach in China by partnering with iQIYI and ByteDance/Xigua Video to make the popular children's program CoComelon accessible to hundreds of millions of viewers. This partnership allows content to be available in both Mandarin and English, enhancing Moonbug's growth in the region. The Managing Director expressed this expansion as a significant chapter for Moonbug, aiming to ensure every child in China can engage with CoComelon. Moonbug continues to seek additional partnerships for further growth.
iQIYI Inc. (NASDAQ: IQ) launched its first extended reality (XR) concert featuring the girl group THE9 on March 26-27, 2021, creating an immersive audio-visual experience. The concert utilized over 100 million RMB in advanced technology, delivering cinematic-quality performances. Fans engaged interactively with features like virtual glowsticks and the ability to switch camera angles. Additionally, iQIYI announced two interactive games related to THE9 during the concert. This event marks a significant step in redefining digital entertainment in China, merging technology with fan engagement.
iQIYI Inc. (NASDAQ: IQ) announces the premiere of the comedy movie Fake Bodyguard on March 26 through its Ultimate Online Cinema using the premium video-on-demand (PVOD) mode. This film marks the third comedy release in 2021, following Dreams of Getting Rich and Shaolin Master. iQIYI's Ultimate Online Cinema has gained popularity, attracting many viewers with high-quality films. The company aims to build a sustainable online film ecosystem by collaborating with filmmakers, ensuring revenue opportunities, and enhancing its content offerings.
iQIYI Inc. (NASDAQ: IQ) has announced the release of two interactive 4D virtual reality movies, Virus Crisis and The Mystery of Kunlun, by its DreamVerse Studio. These films offer audiences a revolutionary full-sensory cinematic experience, utilizing advanced VR technology to engage all five senses. The studio aims to lead China's VR entertainment industry, and has secured significant funding for its VR division. With plans for more multi-sensory titles ahead, iQIYI is enhancing its position in offline multi-sensory entertainment.
iQIYI, Inc. (NASDAQ:IQ), a leading online entertainment service in China, announced board changes effective March 18, 2021. Junjie He, Corporate Vice President of Baidu, Inc., has been appointed as a director. He brings extensive expertise from his roles in Baidu's Financial Planning and Mergers & Acquisitions. He replaces Haifeng Wang, who has resigned from the Board. iQIYI continues to enhance its technology-driven platform and diversified monetization strategies to maintain its industry leadership.
iQIYI (NASDAQ: IQ) has partnered with G.H.Y Culture & Media to establish a talent management agency in Singapore, targeting Southeast Asia's entertainment market. This joint venture aims to discover and promote local talent, with a talent search program planned for countries like Singapore, Malaysia, Thailand, Indonesia, and the Philippines. The initiative will stream exclusively on iQIYI's platforms. The move signals iQIYI's intention to expand its footprint and reinforce its commitment to regional media while launching new productions, including 'The Ferryman: Legends of Nanyang.'
iQIYI Inc. (NASDAQ: IQ) has announced a collaboration with Clover Films to co-produce four movies, marking a significant venture into the Chinese market for Singaporean filmmakers. The movies will focus on Mandarin content, featuring directors like Kelvin Tong and Ong Kuo Sin. Clover Films will handle international distribution, while iQIYI will manage distribution in China. This partnership aims to fuse talents from both countries and is part of iQIYI's ongoing strategy to enhance its presence in the film industry, continuing its commitment to quality content creation.
iQIYI, Inc. (Nasdaq: IQ) filed its annual report on Form 20-F for the fiscal year ending December 31, 2020, with the SEC on March 9, 2021. The report is available on its investor relations website. The company offers free hard copies of the audited financial statements to shareholders and ADS holders upon request. As a leading online entertainment service in China, iQIYI integrates innovative technology with creative talent, providing a diverse range of content and monetization models, including membership services and online advertising.
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