Innovative Payment Solutions, Inc. Engages Response Media to Initiate Marketing Campaign for IPSIPay Launch
Innovative Payment Solutions, Inc. (OTCQB: IPSI) has engaged Response Media to execute a digital marketing campaign for the upcoming launch of its IPSIPay App. This campaign aims to generate awareness and drive user adoption, particularly for unbanked and underbanked populations. The IPSIPay App focuses on providing accessible banking services, including remittance capabilities. The launch is anticipated in the coming weeks, and Response Media will leverage its expertise to enhance the app's visibility and market penetration.
- Engagement of Response Media for digital marketing enhances visibility for IPSIPay App.
- Focus on unbanked and underbanked markets, expanding potential user base.
- None.
CARMEL BY THE SEA, Calif., Jan. 04, 2022 (GLOBE NEWSWIRE) -- Innovative Payment Solutions, Inc. (OTCQB: IPSI) (“Innovative,” “IPSI” or the “Company”), a California-based fintech company focused on building IPSIPay, a 21st century universal digital payment platform, today announces it has engaged premier digital marketing agency Response Media (www.responsemedia.com) to design and execute a digital marketing campaign for the launch of the IPSIPay App.
Response Media will be tasked with generating public awareness and amplifying the impact of the IPSIPay launch, which is expected in the coming weeks. Response Media is one of the leading data-centric digital media and email marketing companies focused on developing relationships between brands and their target audiences, maximizing customer acquisition.
William Corbett, CEO of Innovative Payment Solutions, Inc. commented, "As we prepare for the launch of our IPSIPay App in the coming weeks, our primary focus is to maximize consumer awareness and converting that awareness into active users of our IPSIPay App. Response Media, being one of the top digital marketing companies in the country, will play an important role in our outreach, including online marketing efforts, that will provide a platform that enables the unbanked and underbanked to have access to various banking services, including the ability to efficiently send remittances and move money around the world. Their role will be to initiate and manage a focused digital marketing campaign with the primary objective of driving adoption of our IPSIPay App.”
Alvin Glay, Vice President of Growth & Insights at Response Media, said, “We are grateful to the team at IPSIPAY for trusting Response Media to lead the brand launch in the US. We have strong expertise in this vertical and are excited to leverage our deep experience to increase IPSIPAY awareness and adoption in the US.”
About Innovative Payment Solutions, Inc
Innovative Payment Solutions, Inc. strives to offer cutting edge digital payment solutions for consumers and service providers, providing a cost effective and secure method to remit money globally. Innovative Payment Solutions Inc.’s ecosystem will span multiple devices such as self-service kiosks, mobile applications and POS terminals offering alternative payment methods to meet the needs of consumers and service providers (investor.ipsipay.com).
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact contained in this press release are forward-looking statements. In some cases, forward-looking statements can be identified by terminology such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate, “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” or “will” or the or the negative of these terms or other comparable terminology and include statements regarding the annual meeting and information regarding the planned ecosystem. These forward-looking statements are based on expectations and assumptions as of the date of the press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to accelerate and expand the late-stage development of our digital platform, our ability to roll out later this summer of our all-in-one solution as planned, our ability to launch our kiosks rollout program in Southern California as previously planned before COVID-19, our ability to position the Company for future profitability, the duration and scope of the COVID-19 outbreak worldwide, including the impact to the economy in California and Mexico, and the other factors discussed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, and the Company’s subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
Investor Inquiries
Tel: (866) 477-4729
investors@ipsipay.com.
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