Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence
Interpublic Group (NYSE: IPG) has launched Mediabrands Health, a Center of Excellence within IPG Mediabrands, to expand its integrated healthcare offering. This new initiative aims to provide scaled, global media services for health and wellness brands seeking data-driven expertise. Mediabrands Health will leverage IPG Mediabrands' collective network and partner with IPG Health's SOLVE(D) and Acxiom Health to offer a comprehensive suite of healthcare solutions.
The COE will be led by Melissa Gordon-Ring as President and Daniel Landers as Chief Strategy Officer. This launch builds on IPG's strong performance in the healthcare sector, with IPG Health recently named Healthcare Network of the Year at various prestigious awards. The move is expected to enhance IPG's ability to address the evolving challenges and opportunities in the healthcare marketing landscape.
Interpublic Group (NYSE: IPG) ha lanciato Mediabrands Health, un Centro di Eccellenza all'interno di IPG Mediabrands, per ampliare la sua offerta integrata nel settore sanitario. Questa nuova iniziativa mira a fornire servizi media globali e scalabili per marchi di salute e benessere che cercano competenze basate sui dati. Mediabrands Health sfrutterà la rete collettiva di IPG Mediabrands e collaborerà con SOLVE(D) di IPG Health e Acxiom Health per offrire un'ampia gamma di soluzioni sanitarie.
Il COE sarà guidato da Melissa Gordon-Ring come Presidente e Daniel Landers come Chief Strategy Officer. Questo lancio si basa sulle solide performance di IPG nel settore sanitario, con IPG Health recentemente nominata Healthcare Network of the Year in vari premi prestigiosi. Si prevede che questa mossa migliori la capacità di IPG di affrontare le sfide e le opportunità in evoluzione nel panorama del marketing sanitario.
Interpublic Group (NYSE: IPG) ha lanzado Mediabrands Health, un Centro de Excelencia dentro de IPG Mediabrands, para expandir su oferta integrada de salud. Esta nueva iniciativa tiene como objetivo proporcionar servicios de medios globales y escalables para marcas de salud y bienestar que buscan experiencia basada en datos. Mediabrands Health aprovechará la red colectiva de IPG Mediabrands y se asociará con SOLVE(D) de IPG Health y Acxiom Health para ofrecer un conjunto integral de soluciones de atención médica.
El COE será liderado por Melissa Gordon-Ring como Presidenta y Daniel Landers como Director de Estrategia. Este lanzamiento se basa en el sólido desempeño de IPG en el sector sanitario, con IPG Health recientemente nombrada Healthcare Network of the Year en varios premios prestigiosos. Se espera que este movimiento mejore la capacidad de IPG para abordar los desafíos y oportunidades en el paisaje del marketing de la salud.
인터퍼블릭 그룹 (NYSE: IPG)이 통합 건강 관리 서비스를 확장하기 위해 IPG 미디어브랜드 내에 전문 센터 메디브랜즈 헬스를 출시했습니다. 이 새로운 이니셔티브의 목표는 데이터 기반의 전문성을 찾는 건강 및 웰니스 브랜드를 위한 확장 가능하고 글로벌한 미디어 서비스를 제공하는 것입니다. 메디브랜즈 헬스는 IPG 미디어브랜드의 공동 네트워크를 활용하고 IPG 헬스의 SOLVE(D) 및 Acxiom Health와 협력하여 포괄적인 건강 관리 솔루션을 제공합니다.
이 COE는 Melissa Gordon-Ring가 회장, Daniel Landers가 최고 전략 책임자로 이끌 것입니다. 이 런칭은 최근 여러 권위 있는 시상식에서 올해의 헬스케어 네트워크로 선정된 IPG의 건강 관리 부문에서의 강력한 성과에 기반합니다. 이 조치는 건강 관리 마케팅 환경에서 변화하는 도전과 기회를 해결하는 IPG의 능력을 향상시킬 것으로 예상됩니다.
Interpublic Group (NYSE: IPG) a lancé Mediabrands Health, un Centre d'Excellence au sein d'IPG Mediabrands, pour élargir son offre de soins de santé intégrés. Cette nouvelle initiative vise à fournir des services médiatiques mondiaux et évolutifs pour les marques de santé et de bien-être recherchant une expertise basée sur les données. Mediabrands Health s'appuiera sur le réseau collectif d'IPG Mediabrands et collaborera avec SOLVE(D) d'IPG Health et Acxiom Health pour offrir un ensemble complet de solutions de soins de santé.
Le COE sera dirigé par Melissa Gordon-Ring en tant que Présidente et Daniel Landers en tant que Directeur de la Stratégie. Ce lancement s'appuie sur la performance solide d'IPG dans le secteur de la santé, IPG Health ayant récemment été nommée Healthcare Network of the Year lors de plusieurs prix prestigieux. Ce mouvement devrait améliorer la capacité d'IPG à relever les défis et à saisir les opportunités en évolution dans le paysage du marketing de la santé.
Die Interpublic Group (NYSE: IPG) hat Mediabrands Health ins Leben gerufen, ein Kompetenzzentrum innerhalb von IPG Mediabrands, um ihr integriertes Gesundheitsangebot auszubauen. Diese neue Initiative hat das Ziel, skalierbare, globale Medienservices für Gesundheits- und Wellnessmarken anzubieten, die datenbasierte Fachkenntnisse suchen. Mediabrands Health wird das kollektive Netzwerk von IPG Mediabrands nutzen und mit SOLVE(D) und Acxiom Health von IPG Health zusammenarbeiten, um ein umfassendes Angebot an Gesundheitslösungen anzubieten.
Das COE wird von Melissa Gordon-Ring als Präsidentin und Daniel Landers als Chief Strategy Officer geleitet. Dieser Launch baut auf der starken Leistung von IPG im Gesundheitssektor auf, wobei IPG Health kürzlich als Healthcare Network of the Year bei verschiedenen renommierten Preisen ausgezeichnet wurde. Es wird erwartet, dass dieser Schritt die Fähigkeit von IPG verbessert, die sich wandelnden Herausforderungen und Chancen im Gesundheitsmarketing zu adressieren.
- Launch of Mediabrands Health to provide scaled, global media services for healthcare brands
- Access to IPG Mediabrands' collective network and strategic products
- Partnership with IPG Health's SOLVE(D) and Acxiom Health for comprehensive healthcare solutions
- IPG Health named Healthcare Network of the Year at 2024 Cannes Lions Festival and other awards
- IPG reported total revenue of $10.89 billion in 2023
- None.
Insights
Interpublic Group's launch of Mediabrands Health represents a strategic expansion in the lucrative healthcare marketing sector. This move aims to capitalize on the growing demand for specialized media services in health and wellness. While the immediate financial impact may be , it positions IPG for long-term growth in a high-value industry.
The integration with IPG Health and Acxiom Health creates a comprehensive offering that could drive client retention and attract new business. However, the success of this initiative will depend on effective execution and market reception. Investors should monitor future earnings reports for signs of increased revenue from healthcare clients to gauge the impact of this strategic move.
The launch of Mediabrands Health is a timely response to the evolving healthcare marketing landscape. With healthcare spending on the rise globally, there's a growing need for specialized media services in this sector. IPG's move to create a dedicated Center of Excellence shows foresight in addressing this market demand.
The integration of data-driven solutions, including Acxiom Health, positions IPG to offer unique value to healthcare clients. This could potentially lead to increased market share in the competitive healthcare marketing space. However, success will hinge on IPG's ability to demonstrate tangible results and ROI for clients in an increasingly complex regulatory environment.
The emphasis on data-driven media expertise in Mediabrands Health aligns with the growing importance of AI and data analytics in healthcare marketing. IPG's mention of their "sophisticated data, AI and tech-enabled platform, EPIC" suggests a strong technological foundation for this new offering.
The integration of Acxiom Health as a "category-specific customer intelligence product and data spine" could provide significant competitive advantages in targeting and personalization for healthcare brands. However, the success of this tech-driven approach will depend on IPG's ability to navigate complex healthcare data privacy regulations and deliver measurable results through their AI and data solutions.
Offering Provides Scaled Solution for Health and Wellness Brands Seeking Data-Driven Media Expertise
New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the launch of Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company’s leading healthcare offerings at IPG Health and within IPG Mediabrands, this new specialism further strengthens Interpublic’s integrated healthcare offering by providing scaled, global media services through Mediabrands Health.
“Our clients in the healthcare space have experienced first-hand the benefits of opting in to a single, integrated solution by partnering with IPG Health and its collective of full-service and specialized agencies,” said Philippe Krakowsky, CEO of Interpublic. “We see an opportunity for healthcare marketers to further benefit from the expanded and scaled offering of Mediabrands Health when needed.”
IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top
“We’ve had strong success in the healthcare sector for years, and are close to the ever-evolving, nuanced landscape in which they operate,” said Justin Wroe, U.S. CEO, IPG Mediabrands. “Strengthening our offering will enhance our understanding of the most pressing challenges and opportunities these brands face now and in the future, connect our clients in more meaningful ways, and reinforce our ability to drive growth for clients in this category.”
Mediabrands Health will be led by Melissa Gordon-Ring, President, who steps into the role following her success leading Initiative’s portfolio of health clients. Additionally, former Initiative Head of Strategy Daniel Landers has been appointed Chief Strategy Officer for Mediabrands Health.
For Interpublic, this news builds on consistent growth-driving performance in healthcare sector led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival, on the prestigious 2024 Ad Age A-List, and at the 2024 Manny Awards. IPG Health’s success is driven by the interconnectivity and interoperability built into its structure, through which the network engineered its sophisticated data, AI and tech-enabled platform, EPIC, tailormade for healthcare.
For more information about Mediabrands Health, please reach out to health@mbww.com. For more information about IPG Health, please reach out to hello@ipghealth.com.
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit www.ipghealth.com to learn more.
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
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