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Tracker Network and Primis have signed a two-year exclusivity agreement to expand their partnership, now spanning over three years. Tracker Network serves over 300 million gamers globally, providing stats and leaderboards. The deal ensures Primis will exclusively handle all video needs for Tracker Network's portfolio, including sites tracker.gg and fortnitetracker.com. Primis, known for its extensive gaming portfolio, aims to enhance video performance and user experience under this agreement. Tracker Network joins other leading brands such as Gamer Network and GAMURS Group within Primis' client list.
The Ad Council has launched a new PSA for its Emmy-award-winning 'Love Has No Labels' campaign, aimed at combating bias and hate. Developed pro bono by R/GA, the PSA showcases real acts of love, empathy, and inclusion, emphasizing the power of love over hate. The campaign partners with various organizations including Bank of America and WWE, and nonprofit partners such as AARP and GLAAD. Since its inception in 2015, the campaign has recorded over 34 million U.S. visits to its website and more than 430 million video views. The new PSA will be featured in donated media spaces, supported by Publicis Media.
Interpublic Group (NYSE: IPG) will present at the 52nd Annual J.P. Morgan Global Technology, Media and Communications Conference on May 20, 2024. The presentation will occur at 10:00 am Eastern time and will be available via a live webcast on the Investor Relations section of Interpublic's website. The webcast will remain accessible for replay for 30 days. Interpublic Group is a major player in marketing solutions, housing global brands like Acxiom, Craft, FCB, and more. The company reported a total revenue of $10.89 billion in 2023.
KINESSO, IPG Mediabrands' tech and data unit, appoints Tom Amies-Cull as Global COO and Amie Owen as Global Chief Growth Officer. The leadership decisions aim to enhance tech expertise and client service, following the merger of agencies under KINESSO umbrella. The move reinforces commitment to assisting brands in navigating commerce, emerging tech, and AI.
