Identiv Appoints Leigh Dow as Vice President of Marketing

Rhea-AI Summary

Identiv, Inc. (NASDAQ: INVE) has appointed Leigh Dow as Vice President of Marketing as part of its strategic transformation. Dow, who brings a wealth of experience from senior marketing positions at Honeywell and Intel, aims to enhance Identiv’s position in security and identity solutions. Her extensive background in brand development and marketing will be crucial as the company navigates a pivotal moment in the security market. Dow's appointment underscores Identiv's commitment to diversity and innovation, as she becomes the first woman to hold this role.

Positive

• Leigh Dow's extensive experience in marketing positions at Honeywell and Intel will drive strategic initiatives.
• Her appointment enhances Identiv's commitment to diversity in leadership.
• Dow's focus on innovation aligns with Identiv's vision for growth in security and identity management.

Negative

• None.

FREMONT, Calif., Jan. 26, 2021 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in digital identification and security, today announced the addition of Leigh Dow as Vice President of Marketing. Dow's appointment to this newly created role is part of the company's ongoing transformation to become the leading provider of security and identity solutions that make the world safer and smarter. She reports directly to Identiv's CEO Steven Humphreys.

Media, marketing, technology executive Leigh Dow architects the future of Identiv's business-enabling marketing function

Dow brings exceptional experience across all facets of media and marketing strategy and development on a global scale, serving in senior-level global marketing positions with Honeywell and Intel and most recently, building her own agency, 48 West Agency, at which she was CEO. Her experience establishing brands of unicorn startups coupled with deep government expertise ideally positions her to expand Identiv's industry leadership position. Dow has been honored with numerous awards over her career, including a Phoenix Business Journal's Most Admired Leader honor, eight Public Relations Society of America Copper Anvil Awards, and 23 Phoenix American Marketing Association Spectrum Awards.

A Proven Leader with Global Impact

Dow is a leader in innovation, entrepreneurship, and management and joins Identiv at a transformational moment for the security and ID markets. As security and RFID become more prevalent, Dow's strategic marketing initiatives will drive market leadership and propel Identiv's vision and strategy forward to further position the company as the leader in transformative technology solutions for security, safety, and identity management. As the first woman to hold this role for Identiv, her appointment demonstrates the company's commitment to building more diversity across the organization.

"Leigh is bringing her talents to Identiv at an incredibly important moment, when it is critical to have marketing expertise embedded in the leadership of our business," said Identiv's CEO, Steven Humphreys. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business. Her domain experience with tech leaders like Honeywell and Intel, and her knowledge of the challenges faced by government and corporate markets, make her the ideal candidate to lead our marketing initiatives."

Envisioning the Impact of Security and Identity Management
"This is a unique and challenging time for the security industry. I am looking forward to working with the entire team and our partners to drive business value and deliver solutions," said Dow. "The investments we have made in redefining how we go to market demonstrate our commitment to meaningful innovation in the marketing function. I look forward to working closely with Steve and the marketing team to help Identiv seize its growth opportunities and pioneer the future of security, IoT, and RFID solutions for our customers, our partners, and our employees."

About Identiv

Identiv, Inc. is a global leader in digitally securing the physical world. Identiv's platform encompasses RFID and NFC, cybersecurity, and the full spectrum of physical access, video, and audio security. Identiv is a publicly traded company, and its common stock is listed on the NASDAQ Stock Market LLC in the U.S. under the symbol "INVE." For more information, visit identiv.com.

Identiv Media Contact:

media@identiv.com

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SOURCE Identiv

FAQ

Who is Leigh Dow and what is her role at Identiv?

Leigh Dow is the newly appointed Vice President of Marketing at Identiv, bringing extensive marketing experience to the company.

What experience does Leigh Dow bring to her position at Identiv?

Dow has a background in senior marketing roles at Honeywell and Intel, along with her experience in establishing brands for startups.

What does Leigh Dow's appointment mean for Identiv's future?

Her appointment signifies a commitment to enhancing marketing leadership as Identiv seeks growth in the security and identity sectors.

How does Dow's appointment reflect Identiv's commitment to diversity?

Leigh Dow is the first woman to serve as VP of Marketing at Identiv, highlighting the company's focus on building a diverse leadership team.

When was Leigh Dow appointed as Vice President of Marketing at Identiv?

Leigh Dow was appointed on January 26, 2021.