Inuvo Comments on Google’s Updated Plans for Third-Party Cookies
Inuvo, Inc. (NYSE American: INUV) has commented on Google's updated plans for third-party cookies. Google's recent blog post suggests continued investment in the Privacy Sandbox as an alternative to third-party cookies. Google proposes giving consumers a choice regarding tracking, similar to Apple's approach in 2021 which resulted in over 90% of users opting out.
Inuvo's Chairman and CEO, Rich Howe, believes this decision will likely accelerate the demise of third-party cookies. He notes that Apple's elimination of cookies in 2020, controlling 55% of the U.S. mobile browser market, had already set the stage for this change. Inuvo's IntentKey solution, a generative AI technology, can identify and target audiences without using consumer data or cookies, potentially positioning the company well for this shift in digital advertising.
Inuvo, Inc. (NYSE American: INUV) ha commentato i piani aggiornati di Google riguardo ai cookie di terze parti. Il recente post sul blog di Google suggerisce un continuo investimento nel Privacy Sandbox come alternativa ai cookie di terze parti. Google propone di offrire ai consumatori una scelta riguardo al tracciamento, simile all'approccio di Apple nel 2021, che ha portato a oltre il 90% degli utenti a disattivare il tracciamento.
Il Presidente e CEO di Inuvo, Rich Howe, crede che questa decisione probabilmente accelera la fine dei cookie di terze parti. Sottolinea che l'eliminazione dei cookie da parte di Apple nel 2020, che controllava il 55% del mercato dei browser mobili negli Stati Uniti, aveva già preparato il terreno per questo cambiamento. La soluzione IntentKey di Inuvo, una tecnologia di intelligenza artificiale generativa, può identificare e targetizzare il pubblico senza utilizzare dati degli utenti o cookie, posizionando potenzialmente bene l'azienda per questo spostamento nella pubblicità digitale.
Inuvo, Inc. (NYSE American: INUV) ha comentado sobre los planes actualizados de Google en relación con las cookies de terceros. La reciente publicación en el blog de Google sugiere una inversión continua en el Privacy Sandbox como alternativa a las cookies de terceros. Google propone dar a los consumidores una opción en cuanto al seguimiento, similar al enfoque de Apple en 2021, que resultó en más del 90% de los usuarios optando por no participar.
El Presidente y CEO de Inuvo, Rich Howe, cree que esta decisión probablemente acelerará el final de las cookies de terceros. Observa que la eliminación de cookies por parte de Apple en 2020, que controlaba el 55% del mercado de navegadores móviles en EE. UU., ya había preparado el escenario para este cambio. La solución IntentKey de Inuvo, una tecnología de inteligencia artificial generativa, puede identificar y dirigir audiencias sin utilizar datos del consumidor o cookies, posicionando potencialmente bien a la empresa para este cambio en la publicidad digital.
Inuvo, Inc. (NYSE American: INUV)는 Google의 업데이트된 제3자 쿠키 계획에 대해 언급했습니다. Google의 최근 블로그 게시물은 제3자 쿠키에 대한 대안으로 프라이버시 샌드박스에 지속적인 투자를 제안합니다. Google은 소비자에게 추적에 대한 선택권을 제공할 것을 제안하며, 이는 2021년 Apple의 접근 방식과 유사하며 이로 인해 90% 이상의 사용자가 추적을 거부하게 되었습니다.
Inuvo의 회장 겸 CEO인 Rich Howe는 이 결정이 제3자 쿠키의 멸망을 가속화할 것이라고 믿고 있습니다. 그는 2020년 Apple이 쿠키를 제거한 것이 미국 모바일 브라우저 시장의 55%를 차지하고 있었으며, 이로 인해 이미 이러한 변화의 발판이 마련되었다고 언급합니다. Inuvo의 IntentKey 솔루션은 소비자 데이터나 쿠키를 사용하지 않고도 대상을 식별하고 타겟팅할 수 있는 생성적 AI 기술로서, 디지털 광고의 이러한 변화에 잘 대비할 수 있도록 회사를 잠재적으로 포지셔닝할 수 있습니다.
Inuvo, Inc. (NYSE American: INUV) a commenté les plans mis à jour de Google concernant les cookies tiers. Le récent article de blog de Google suggère un investissement continu dans le Privacy Sandbox comme alternative aux cookies tiers. Google propose de donner aux consommateurs le choix en matière de suivi, semblable à l'approche d'Apple en 2021, qui a abouti à ce que plus de 90 % des utilisateurs choisissent de ne pas être suivis.
Le président et PDG d'Inuvo, Rich Howe, pense que cette décision va probablement accélérer la disparition des cookies tiers. Il souligne que l'élimination des cookies par Apple en 2020, qui contrôlait 55 % du marché des navigateurs mobiles aux États-Unis, avait déjà préparé le terrain pour ce changement. La solution IntentKey d'Inuvo, une technologie d'intelligence artificielle générative, peut identifier et cibler des audiences sans utiliser de données consommateur ou de cookies, positionnant potentiellement bien l'entreprise pour ce changement dans la publicité numérique.
Inuvo, Inc. (NYSE American: INUV) hat zu Googles aktualisierten Plänen für Drittanbieter-Cookies Stellung genommen. Der aktuelle Blogbeitrag von Google deutet auf eine fortgesetzte Investition in den Privacy Sandbox als Alternative zu Drittanbieter-Cookies hin. Google schlägt vor, den Verbrauchern eine Wahl in Bezug auf das Tracking zu geben, ähnlich wie Apples Ansatz im Jahr 2021, der dazu führte, dass über 90 % der Nutzer ausstiegen.
Der Vorsitzende und CEO von Inuvo, Rich Howe, ist überzeugt, dass diese Entscheidung wahrscheinlich das Ende der Drittanbieter-Cookies beschleunigen wird. Er weist darauf hin, dass Apples Abschaffung von Cookies im Jahr 2020, wonach sie 55 % des US-Mobilbrowsermarktes kontrollierten, bereits den Boden für diese Veränderung bereitet hat. Inuvos IntentKey-Lösung, eine generative KI-Technologie, kann Zielgruppen identifizieren und ansprechen, ohne Kundendaten oder Cookies zu verwenden, und könnte das Unternehmen gut für diesen Wandel in der digitalen Werbung positionieren.
- Inuvo's IntentKey solution can target audiences without using cookies or consumer data
- IntentKey has outperformed cookie-based targeting in head-to-head tests
- Inuvo is well-positioned for the shift away from third-party cookies in digital advertising
- The accelerated demise of third-party cookies may disrupt current digital advertising practices
Insights
Google's decision to update its plans concerning the Privacy Sandbox and the deprecation of third-party cookies is a significant shift in the tech and advertising landscape. This move aligns with broader industry trends prioritizing user privacy and data security. While Google's blog post lacked granular details, it's clear that the company will continue to invest in alternative technologies to replace cookies, such as the Privacy Sandbox. This technology aims to provide targeted advertising without compromising user privacy, addressing a growing concern among consumers and regulators alike.
The removal of third-party cookies is a double-edged sword. On one hand, it enhances user privacy, which can build trust and potentially increase user engagement. On the other hand, it poses a challenge for advertisers who rely on cookies for targeted advertising. Companies like Inuvo that have developed alternative solutions, such as the IntentKey, are well-positioned to benefit from this shift. Their AI-driven approach to audience targeting, which does not rely on cookies, could become the new gold standard in digital advertising. This strategic focus on privacy-compliant technologies will likely set a new benchmark in the industry.
In an industry already facing disruption from regulatory changes and shifting consumer preferences, Google's update on the Privacy Sandbox is particularly impactful. For companies like Inuvo, this is a validating moment. Their IntentKey solution, which operates without relying on third-party cookies, aligns perfectly with the new direction shaped by Google and previously by Apple. The competitive advantage here is significant. As more consumers opt out of tracking, traditional cookie-based advertising will face increasing challenges. Inuvo's head-to-head performance claims against cookie-based targeting, if proven consistent, could lead to increased adoption of their solutions.
From an investor's perspective, this transition phase could create both opportunities and risks. Companies that adapt to these changes quickly and effectively can capture market share from those slower to innovate. It's essential to monitor how Inuvo's technology performs in real-world scenarios and if it can maintain its competitive edge as the industry fully transitions away from cookies. Long-term growth potential for Inuvo looks promising, but this will hinge on their ability to scale and market their solutions effectively amidst increasing competition.
Financially, Inuvo stands to gain from this industry shift towards greater privacy. The company's IntentKey solution addresses a critical need in the market: effective audience targeting without infringing on user privacy. This unique selling proposition can differentiate Inuvo from competitors and attract new clients, translating to potential revenue growth. Historically, companies that align with regulatory trends and consumer preferences tend to see positive financial outcomes.
However, it’s important to scrutinize Inuvo’s financial health and operational efficiency. Investors should look at key financial metrics such as revenue growth, profit margins and R&D expenditure to gauge the company's ability to sustain innovation and market expansion. The announcement is a positive indicator, but it’s the execution and market adoption that will ultimately determine Inuvo’s financial success. Considering the potential industry shift and Inuvo’s alignment with this trend, the company appears to be in a favorable position, though due diligence is still necessary.
A revised strategy likely to accelerate the cookies’ demise
LITTLE ROCK, Ark., July 24, 2024 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) advertiser solution made specifically for brands and agencies, provides its views on the recently announced Google decision related to the Privacy Sandbox and their deprecation of third-party cookies within Chrome browsers.
In a message posted to their blog on July 22nd, Google provided an update to their development plans associated with the Privacy Sandbox, the replacement targeting technology to the third-party cookie within the Chrome browser. While short on details, the blog made several important statements which are telling of the future. Google stated clearly that they expected the Privacy Sandbox to continue improving, which strongly suggests they plan to continue investing in this alternative approach. Google further proposed that in lieu of their elimination of the third-party cookie, they would conversely empower consumers with a more informed choice related to their tracking facilitated by the third-party cookie. Interestingly, when Apple provided a similar option to consumers in 2021 for App tracking, it resulted in over
“Irrespective of Google’s plans, the die was cast on third-party browser cookies when Apple, with now
The INUVO IntentKey solution remains the first and only large language generative artificial intelligence solution that can identify and target audiences without needing to track nor use a consumer’s data or cookies. In head-to-head tests against the best of cookie-based targeting, the IntentKey has routinely outperformed with significant margin.
Mr. Howe continued, “The IntentKey technology is the next evolution in digital advertising, putting the power of Inuvo’s proprietary audience discovery and targeting AI in the hands of marketers. It was designed from the onset to beat any comparable capability regardless of whether cookies deprecate.”
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, as filed on February 29, 2024, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
FAQ
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