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Intuit Launches AI-Powered Intuit Assist for QuickBooks, Giving Millions of Businesses a Competitive Edge

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Intuit has launched Intuit Assist for QuickBooks, a generative AI-powered financial assistant aimed at transforming how businesses operate. The new tool provides automated 'done-for-you' experiences, helping businesses generate estimates, invoices, bills, and payment reminders automatically. Key features include converting conversations and documents into business documents, generating smart invoice reminders, and automating bookkeeping tasks.

The AI assistant has shown significant results, helping businesses get paid 45% faster (average 5 days sooner), with overdue invoices being 10% more likely to be paid in full. The system is now available to QuickBooks Online customers in the U.S., offering seamless integration across Intuit's platform including TurboTax, Credit Karma, and Mailchimp.

Intuit ha lanciato Intuit Assist per QuickBooks, un assistente finanziario alimentato da intelligenza artificiale generativa, progettato per trasformare il modo in cui le imprese operano. Il nuovo strumento offre esperienze automatizzate 'pronte per te', aiutando le aziende a generare automaticamente stime, fatture, bollette e promemoria di pagamento. Le caratteristiche principali includono la conversione di conversazioni e documenti in documenti aziendali, la generazione di promemoria di fatture intelligenti e l'automazione delle operazioni contabili.

L'assistente AI ha mostrato risultati significativi, aiutando le aziende a ricevere pagamenti il 45% più velocemente (in media 5 giorni prima), con fatture scadute che hanno il 10% di probabilità in più di essere pagate per intero. Il sistema è ora disponibile per i clienti di QuickBooks Online negli Stati Uniti, offrendo un'integrazione fluida attraverso la piattaforma di Intuit, inclusi TurboTax, Credit Karma e Mailchimp.

Intuit ha lanzado Intuit Assist para QuickBooks, un asistente financiero impulsado por IA generativa diseñado para transformar la forma en que las empresas operan. La nueva herramienta ofrece experiencias automatizadas 'hechas para ti', ayudando a las empresas a generar automáticamente estimaciones, facturas, cuentas y recordatorios de pago. Las características clave incluyen la conversión de conversaciones y documentos en documentos comerciales, la generación de recordatorios de facturas inteligentes y la automatización de tareas contables.

El asistente de IA ha mostrado resultados significativos, ayudando a las empresas a recibir pagos un 45% más rápido (de media 5 días antes), con facturas atrasadas que tienen un 10% más de probabilidad de pagarse por completo. El sistema ya está disponible para los clientes de QuickBooks Online en EE.UU., ofreciendo una integración sin problemas en toda la plataforma de Intuit, incluyendo TurboTax, Credit Karma y Mailchimp.

인튜잇퀵북스용 인튜잇 어시스트를 출시했습니다. 이는 비즈니스 운영 방식을 혁신하기 위해 제작된 생성 AI 기반의 금융 도우미입니다. 이 새로운 도구는 '해결된 경험'을 자동화하여 기업이 견적, 청구서, 비용 및 결제 알림을 자동으로 생성할 수 있도록 돕습니다. 주요 기능에는 대화와 문서를 비즈니스 문서로 변환하고, 스마트 청구서 알림을 생성하며, 회계 작업을 자동화하는 것이 포함됩니다.

AI 도우미는 비즈니스가 45% 더 빨리(평균 5일 더 이르게) 지급받을 수 있도록 도와주며, 연체 청구서는 전액 지급될 가능성이 10% 더 높다는 결과를 보여주었습니다. 이 시스템은 현재 미국의 퀵북스 온라인 고객에게 제공되며, 터보택스, 크레딧 카르마 및 메일침프를 포함한 인튜잇의 플랫폼 전반에 걸쳐 원활한 통합을 제공합니다.

Intuit a lancé Intuit Assist pour QuickBooks, un assistant financier alimenté par l'intelligence artificielle générative, visant à transformer le fonctionnement des entreprises. Le nouvel outil offre des expériences automatisées 'prêtes à l'emploi', aidant les entreprises à générer automatiquement des devis, des factures, des factures et des rappels de paiement. Les principales caractéristiques incluent la conversion de conversations et de documents en documents d'affaires, la génération de rappels de factures intelligents et l'automatisation des tâches de comptabilité.

L'assistant IA a montré des résultats significatifs, aidant les entreprises à être payées 45% plus vite (en moyenne 5 jours plus tôt), avec des factures en retard ayant 10% de chances supplémentaires d'être payées en entier. Le système est désormais disponible pour les clients de QuickBooks Online aux États-Unis, offrant une intégration fluide sur la plateforme d'Intuit, y compris TurboTax, Credit Karma et Mailchimp.

Intuit hat Intuit Assist für QuickBooks launchiert, einen generativen KI-gestützten finanziellen Assistenten, der darauf abzielt, die Art und Weise zu transformieren, wie Unternehmen arbeiten. Das neue Tool bietet automatisierte 'für Sie erledigte' Erlebnisse und hilft Unternehmen, Schätzungen, Rechnungen, Rechnungen und Zahlungserinnerungen automatisch zu generieren. Zu den Hauptfunktionen gehören die Umwandlung von Gesprächen und Dokumenten in Geschäftsdokumente, die Erstellung von intelligenten Rechnungsreminder und die Automatisierung von Buchhaltungsaufgaben.

Der KI-Assistent hat signifikante Ergebnisse gezeigt und dabei geholfen, dass Unternehmen 45% schneller (im Durchschnitt 5 Tage früher) bezahlt werden, wobei überfällige Rechnungen zu 10% wahrscheinlicher vollständig bezahlt werden. Das System ist nun für QuickBooks Online-Kunden in den USA verfügbar und bietet eine nahtlose Integration in die Intuit-Plattform, einschließlich TurboTax, Credit Karma und Mailchimp.

Positive
  • AI automation helps businesses get paid 45% faster (5 days sooner)
  • Overdue invoices are 10% more likely to be paid in full with Intuit Assist
  • Reduces manual data entry and administrative tasks
  • Integrates across multiple Intuit products for seamless operation
Negative
  • availability (U.S. market only)
  • Requires QuickBooks Online subscription

Insights

The launch of Intuit Assist represents a significant competitive advancement in the fintech space. The AI-powered system's ability to reduce invoice payment times by 45% (5 days faster) directly impacts cash flow - a critical metric for small businesses. The platform's automation of manual tasks like invoice creation and expense matching addresses a major pain point, considering businesses typically juggle 10 different digital solutions.

The integration across Intuit's ecosystem (QuickBooks, TurboTax, Credit Karma and Mailchimp) creates a powerful network effect, potentially increasing customer retention and platform stickiness. The proprietary GenOS technology and participation in the U.S. Artificial Intelligence Safety Institute Consortium positions Intuit ahead of competitors in responsible AI development. This could translate to increased market share in the $786 billion global fintech market.

This product launch strategically targets the small and mid-market business segment's efficiency needs. Key differentiators include:

  • Document-to-transaction conversion capability
  • Automated personalized payment reminders showing 10% higher full payment rates
  • Integration with human experts for setup and ongoing support
The timing aligns with increasing demand for AI-powered business solutions and could help Intuit capture a larger share of the growing digital transformation market. The focus on reducing manual work while maintaining accuracy addresses the primary concerns of small business owners regarding AI adoption.

Generative-AI financial assistant gives businesses new tools to do the work for them, get paid faster, and power growth

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the launch of Intuit Assist for QuickBooks, a generative AI (GenAI)-powered financial assistant that transforms how businesses run and grow their business.

Intuit Assist for QuickBooks Email to Invoice (Photo: Business Wire)

Intuit Assist for QuickBooks Email to Invoice (Photo: Business Wire)

Available to QuickBooks Online customers in the U.S.*, Intuit Assist is delivering seamless, connected 'done-for-you' experiences, enabled by AI with access to AI-powered human experts. Intuit’s AI-driven expert platform is embedded in the company’s products, including QuickBooks, TurboTax, Credit Karma, and Mailchimp.

Intuit Assist is bringing these experiences to life by delivering personalized, intelligent recommendations and streamlined tools to help small and mid-market businesses generate estimates, invoices, bills, and payment reminders at the click of a button. These accounting transactions are done for them, all without the need to manually enter data or do the work. These features, coupled with powerful and actionable insights, allow business owners to stay in control while reducing the amount of work needed to get paid and convert prospects, giving them the confidence to make smart financial decisions to grow their business, all on one platform.

“With Intuit Assist, customers can leverage connected tools and services to manage and keep a business growing. It’s a game changer that empowers business owners to work like they have a larger team behind them, with a holistic view of their business,” said Dave Talach, Senior Vice President, Product, Intuit QuickBooks. “These AI-powered automations, coupled with our trusted experts and key solutions across Intuit’s platform, provide done-for-you experiences that will help customers grow their business while dramatically reducing manual work.”

Most small businesses spend time manually entering data, creating estimates and invoices, and paying bills, often lacking a connected solution that can do it all in one place. On average, businesses use 10 different digital solutions to manage their operations, and because they aren’t connected, business owners waste time transferring data from one app to another, without a simple way to see a holistic view of their business on a single platform. Intuit Assist helps tackle these challenges, providing a connected, intuitive solution that gives them a clear, up-to-date picture of their finances. Intuit Assist allows customers to delegate daily administrative tasks like creating invoices and estimates and auto-matching expenses, freeing up time to focus on other tasks like driving growth. Intuit Assist also helps accomplish one of the most important goals for growing businesses — getting paid faster — with AI-generated invoice reminders for overdue invoices helping businesses get paid 45% faster, an average of 5 days sooner.1

Kim Cross, owner of Zhi Bath & Body and an Intuit Assist for QuickBooks beta customer, says Intuit Assist is saving her valuable time so she can focus on her core mission. “I got into business because I wanted to help people with sensitive skin get access to the products that would help them love their skin naturally. But I found that I was spending the majority of my time doing manual, administrative tasks that didn’t allow me to do what I got in business to do — help people, develop new products, and find new ways to grow,” she said. “When I started using QuickBooks Online, I loved how it automatically generated reports for me and helped me track my goals and growth, but the addition of Intuit Assist has truly made an impact on the time and effort I have to spend completing manual tasks like creating estimates and invoices. I have a note-taking process I do to help with customer invoicing in QuickBooks, but now that workflow is significantly more streamlined thanks to Intuit Assist. Just last week, I was able to take a photo of notes from a meeting with a potential client, which Intuit Assist then translated into an estimate that I reviewed quickly and sent off for approval. It was so easy and with a click of a button, I was able to translate that estimate into a sale.”

From the QuickBooks home page, customers can access a new Business Feed offering a dynamic and proactive view of their business, highlighting the work that Intuit Assist has done for them to review. From auto-generated invoices and reminders to spotting potential cash flow shortages in real-time with suggested actions, customers can stay on top of their finances and gain better insights to make informed decisions. Customers can leverage the power of Intuit Assist to:

  • Turn conversations and documents into estimates, invoices or bills: Business owners communicate with their customers and capture updates in various places — from email, to electronic documents to notes on paper. Intuit Assist can automatically turn these conversations into estimates or invoices, eliminating much of the manual work. By simply forwarding an email from a customer or uploading a photo of a handwritten note or document in the QuickBooks app, Intuit Assist can auto-generate an estimate or invoice for business owners to easily review, send, and close deals with clients faster. Similarly, with the Intuit Assist powered email-to-bill feature, business owners can forward emails, drag and drop files, or scan a QR code to upload images, and Intuit Assist will enter the details into a bill form so they can schedule payment and ensure bills are always paid on time.
  • Generate invoice reminders for a faster way to more money: Overdue invoices are 10% more likely to be paid in full with Intuit Assist, as it detects past due invoices and automatically drafts personalized invoice reminders.2 These messages are uniquely generated based on the client history and invoice status, to ensure the reminder has the right tone based on each situation, allowing the business owner to simply review, send, and get paid an average of 5 days sooner.
  • Seamlessly move from getting paid to automating books, with accuracy: Intuit Assist does the work of extracting details from receipts and auto-populating them in QuickBooks by expense category, payment account, and vendor, making the receipt capture tool even more seamless. Additionally, Intuit Assist can automatically match transactions made through other products across the QuickBooks ecosystem, such as invoices paid using QuickBooks Payments or bills paid via QuickBooks Bill Pay, to the corresponding bank transaction to help customers be confident in the accuracy of their books with minimal oversight.
  • Connect with an expert**: Intuit Assist helps to streamline the setup process for customers who are new to QuickBooks, showing them how to connect with a live human expert who can walk them through the platform and help customize it for their business needs. These live experts can also help customers to personalize their Chart of Accounts and guide them through monthly categorization, providing further bookkeeping guidance to ensure they’re set up for success.

Intuit Assist for QuickBooks Online is now available to customers in the U.S. online on web desktop and mobile web.

How Intuit is harnessing the power of data and AI for customers

For more than a decade, Intuit’s robust data and AI capabilities have been foundational to the company’s success as a fintech industry leader and technology innovator. Introduced in September 2023, Intuit Assist — our generative AI-powered assistant — provides personalized, intelligent recommendations that help customers make smart financial decisions with less work and complete confidence. Built with Intuit’s proprietary GenOS, Intuit Assist is embedded across our platform and products — including Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp — delivering new benefits in all-new ways to improve customers’ financial lives.

Also developed using its proprietary GenOS, Intuit’s new agentic AI systems will do the hard work on behalf of consumers and businesses, complemented by personalized AI-driven insights and recommendations, with a seamless path to AI-powered human tax and bookkeeping experts whenever needed. Intuit is bringing together the best of human expertise and the company’s AI capabilities to accelerate delivery of agentic AI experiences across its AI-driven expert platform.

A strong commitment to responsible AI and data stewardship

Intuit’s AI-driven expert platform and products are built in keeping with the company’s commitment to data privacy, security, and responsible AI governance. Intuit safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform with its customers’ best interests in mind. Intuit is also a member of the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology (NIST).

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

*Intuit Assist features may differ based on product. Not available with QuickBooks Solopreneur or QuickBooks Self Employed.

**Requires QuickBooks Live Expert Assisted. QuickBooks Live Expert Assisted is a monthly subscription service that requires a QBO subscription and provides expert help to answer your questions related to the books that you maintain full ownership and control. An expert can guide you through QBO setup and answer questions based on the information you provide; some bookkeeping services may not be included and determined by the expert. For more information about Expert Assisted, refer to the QuickBooks Terms of Service.

1Based on U.S. Intuit Assist Beta customers using outstanding invoice notifications and AI-drafted invoice reminder features, compared to customers sending standard invoice reminders to the same customers, from January 2024 to August 2024. Not available in QuickBooks Online Advanced.

2Based on U.S. Intuit Assist Beta customers using outstanding invoice notifications and AI-drafted invoice reminder features, compared to customers sending standard invoice reminders to the same customers, from January 2024 to August 2024. Not available in QuickBooks Online Advanced.

Intuit QuickBooks:

Jaymie Sinlao

jaymie_sinlao@intuit.com

Jen Garcia

Jeng@accesstheagency.com

Source: Intuit Inc.

FAQ

What new features does Intuit Assist (INTU) offer for QuickBooks users?

Intuit Assist offers automated invoice and estimate generation, AI-powered invoice reminders, automatic expense categorization, and document conversion from emails and photos into business documents.

How much faster do businesses get paid using Intuit Assist (INTU)?

Businesses using Intuit Assist get paid 45% faster, which translates to receiving payments an average of 5 days sooner than without the tool.

Is Intuit Assist (INTU) available for all QuickBooks users?

No, Intuit Assist is currently only available to QuickBooks Online customers in the United States.

What is the payment success rate for overdue invoices with Intuit Assist (INTU)?

Overdue invoices are 10% more likely to be paid in full when using Intuit Assist's automated reminder system.

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