STOCK TITAN

Intel, EXOS Pilot 3D Athlete Tracking with Pro Football Hopefuls

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary

Intel is piloting its 3D Athlete Tracking (3DAT) technology in partnership with EXOS to enhance the training of aspiring professional athletes. The technology leverages AI to provide insights into athletes' velocity and biomechanics during training, enabling coaches to make precise adjustments for performance improvement. By using hands-free video analysis, 3DAT offers detailed performance metrics, empowering athletes to understand their movements better and optimize training strategies. Continued collaboration aims to further refine this technology for elite athletics.

Positive
  • Introduction of 3DAT technology enhances athlete training by providing actionable performance insights.
  • Hands-free operation allows athletes to train without cumbersome sensors, maintaining regular routines.
  • Partnership with EXOS facilitates access to expert coaches and athletes, driving continuous improvement in the technology.
Negative
  • None.

What’s New: EXOS, a leader in the field of advancing human performance, is piloting Intel’s 3D Athlete Tracking (3DAT) technology in training aspiring professional athletes to reach their peak performance. As pro days loom, these athletes seek to take their game to the next level with 3DAT by leveraging artificial intelligence (AI) to gain actionable insights about their velocity, acceleration and biomechanics when sprinting.

Two-time Olympic gold medalist Ashton Eaton works as a product development engineer in Intel’s Olympic Technology Group. “There's a massive gap in the sports and movement field, between what people feel when they move and what they actually know that they're doing,” says Eaton, who won gold medals in the decathlon. (Credit: Intel Corporation)

Two-time Olympic gold medalist Ashton Eaton works as a product development engineer in Intel’s Olympic Technology Group. “There's a massive gap in the sports and movement field, between what people feel when they move and what they actually know that they're doing,” says Eaton, who won gold medals in the decathlon. (Credit: Intel Corporation)

“Metrics that were previously unmeasurable by the naked eye are now being revealed with Intel’s 3DAT technology. We’re able to take that information, synthesize it and turn it into something tangible for our coaches and athletes. It’s a gamechanger when the tiniest of adjustments can lead to real, impactful results for our athletes.”
– Monica Laudermilk, vice president of research at EXOS.

Why It Matters: 3DAT is putting relevant data at the fingertips of coaches and elite athletes that, up to this point, have either been nonexistent or hard to get. By providing precise skeletal analysis and performance metrics through simple video, athletes, coaches, and anyone interested in human performance can now know what the body is doing and how to make it perform better.

“There’s a massive gap in the sports and movement field, between what people feel when they move and what they actually know that they’re doing,” said Ashton Eaton, two-time Olympic gold medalist in the decathlon, and Product Development engineer in Intel’s Olympic Technology Group. “When I was running the 100-meter dash, I’d work with my coach to make adjustments to shave off fractions of a second, but it was all by feel. Sometimes it worked, sometimes it didn’t, because I didn’t fully know what my body was actually doing. But 3DAT allows athletes to understand precisely what their body is doing while in motion, so they can precisely target where to make tweaks to get faster or better.”

How It Works: 3DAT technology is hands-free for athletes. It leverages cameras to film athletes as they run drills, so they are unburdened from wearing sensors or deviating from their regular training program. The system sends the video data – 60 frames per second – to the cloud for analysis on Intel® Xeon® Scalable processors with built-in Intel® Deep Learning Boost AI acceleration capabilities. Coaches then receive reports and charts that provide a detailed overview of the athletes’ sessions. The coach can drill in deeper on body mechanics or trouble spots to better understand what minor tweaks they can implement to help athletes achieve their full athletic potential.

“3DAT is giving us information, and insight, not just into the technique of how people are running and how they can improve, but also what might be holding them back. This data enables us to make adjustments in the weight room to help unlock more potential on the field,” said Craig Friedman, senior vice president of EXOS’ Performance Innovation Team.

What Comes Next: Through the continued partnership with EXOS, Intel will have access to expert coaches, elite athletes and high performers to glean additional insights on how this technology can be utilized. Intel’s engineers continue to relentlessly pursue new innovations that enable developers to build anything they can imagine on top of 3DAT technology to propel the field of human performance.

More Context: Artificial Intelligence at Intel

Intel Partner Stories: Intel Customer Spotlight on Intel.com | Partner Stories on Intel Newsroom

About Intel

Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel’s innovations, go to newsroom.intel.com and intel.com.

© Intel Corporation. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.

FAQ

What is Intel's 3D Athlete Tracking (3DAT) technology?

Intel's 3D Athlete Tracking (3DAT) technology is an AI-powered system that analyzes athletes' movements for performance enhancement, providing insights into biomechanics and training adjustments.

How does EXOS utilize Intel's 3DAT technology?

EXOS is piloting Intel's 3DAT technology to train aspiring professional athletes by leveraging AI to analyze their velocity, acceleration, and biomechanics.

What are the benefits of using 3DAT for athletes?

The benefits of using 3DAT include precise skeletal analysis, performance metrics, and the ability to make targeted adjustments to improve athletic performance.

What does the partnership between Intel and EXOS entail?

The partnership focuses on enhancing athlete training through the application of Intel's 3DAT technology, providing detailed insights and performance metrics.

When was the announcement regarding Intel's collaboration with EXOS made?

The announcement was made in a press release dated March 4, 2021.

Intel Corp

NASDAQ:INTC

INTC Rankings

INTC Latest News

INTC Stock Data

82.21B
4.31B
0.06%
64.65%
2.73%
Semiconductors
Semiconductors & Related Devices
Link
United States of America
SANTA CLARA